The Rose & Rockstar: Is Marketing Getting Harder?

Our fifth visit to the officially renamed virtual bar - The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose. 

Over one of his fabulous cocktails this week, our host, Ian Truscott, asks the big question - is marketing getting harder?

They discuss:

• The marketing as a large shallow ocean - it’s getting wider, not deeper
• Understanding marketing requires both art and science
• Measurement in marketing has always been challenging
• The influx of opinions complicates marketing strategies
• Efficiency in marketing does not always equate to effectiveness
• Correlation does not imply causation in marketing results
• Notes from marketing history - we need to pay attention to the classics

Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn and Bluesky
• Robert Rose on LinkedIn and Bluesky

Mentioned this week

• The Marketing Mix - and the 4 P’s popularised by Phillip Kotler 
• Reports on Nike’s marketing turnaround - for example this post on LinkedIn: How Consultants Almost Destroyed Nike’s Brand - by Erik Mashkilleyson

Rockstar CMO:

• The Beat Newsletter that we send every Monday
• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Piano Music is by Johnny Easton, shared under a Creative Commons license
• We’ll be right back by Stienski & Mass Media on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

This podcast is part of the Marketing Podcast Network.

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