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The Rockstar CMO Studio: Awareness SNAFUs image

The Rockstar CMO Studio: Awareness SNAFUs

S1 E262 · Rockstar CMO FM
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0 Plays27 days ago

This week, former Forrester Research Director Jeff Clark and Ian Truscott, a CMO and not a rockstar, dive into their AMPED B2B buyers' journey to explore 5 SNAFUs a buyer might discover when they are in that phase and what we as marketers can do about it. 


The 5 SNAFUs they discuss:


#1 Lack of understanding the problem or potential solution 

#2 Does any other business have this problem? 

#3 Who else (internally) feels this pain? 

#4 Unable to invest the time 

#5 Can I get executive buy-in that we have a problem? 


As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.

 

Enjoy!



The Links


The people:


Mentioned this week


Rockstar CMO:


Track List:


You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

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