Transcript
Speaker: Hello, welcome back to the Untitled SEO Podcast. This is five or six of the SEO Daily Experiment. Today I'm going to talk about the joy of blogging. Why am I going to do that? Well, partly because I'm giving a presentation at a Toastmasters meeting tonight called The Joy of Blogging. But it's also a topic I like to talk about.
Speaker: to anyone who'll listen really. Blogging is such an essential part of SEO. It's strange how over the years what blogging, what defines blogging, what defines something as blogging, god dear it's a good start for a public speaker isn't it, what defines something as blogging has changed. It used to be people writing little notes that were more like something you'd see in a personal diary but
Speaker: about 20 years ago, that very swiftly started to evolve into just meaning articles as a whole. So first of all, I'm gonna tell you how I got started in blogging and some of the unusual things that happened.
Speaker: Sometime around 1998 or 1999, I started a personal blog. And to be honest, it was just a dumping ground for interesting little bits of information I found. Some real positive things came with this early on when I figured out how to fix a dishwasher that we had. We had an old Bosch dishwasher. And I found out that to get the dishwasher error codes to clear, you just had to tilt the dishwasher a bit and put it back.
Speaker: So I wrote a short article about it, put it on my personal blog, and at the bottom I put a little link that said, hey, if this is useful to you and you fancy buying me a pint, click here. Amazingly, people are still buying me a pint all these years later, although in reality, the amount of money
Speaker: point used to cost has gone up a considerable amount. I was asked to pay £8 in a pub the other day. Going off topic, other surprising things that have happened from blogging, just writing and writing and writing. I got sent a big box of donuts. Somebody found my, again, my personal blog and just thought, well, hey, this guy looks like he talks a lot. I'll send him some donuts. That was kind of nice.
Speaker: got a bit mushed in the post, but that's unfortunate. Other things that have come about from being a prolific article writer include this business. In no small way, yes, EO came about because of my love of blog posting, writing articles. And crucially, and I'm going to use this phrase again, writing and writing and writing. A lot of people
Speaker: stumble on their path into being a prolific writer by sometimes overthinking what they're saying. It's of course important to consider who your audience is, how long your article is going to be, what tone it's going to be, you know, is it angry, is it friendly? Probably not angry if it's a business one. But once you've got those things wrapped up, just start writing.
Speaker: I started off with a personal blog, as I say, many years ago. And the more I got used to just blurting things out my brain onto that blog, the more comfortable I became writing for other people. And I've been writing blog posts for other people for well over two decades now. So what's the message I want to get across to you listeners or viewers if you're on YouTube? Start. Just start.
Speaker: It's one of the most powerful things you can do to improve the rankings of your website is to start writing and then keep on writing and write regularly. That's the real challenge. But we have some strategies for keeping your writing regular. And I'll talk about that another time. For now, thank you for listening to today's edition of the Untitled SEO Podcast, SEO Daily. And I will speak to you again tomorrow.
Speaker: I don't have any theme music, so I'm just gonna go...
