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The joy of blogging image

The joy of blogging

Untitled SEO Podcast
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23 Plays1 year ago

In this episode of *The Untitled SEO Podcast*, host Andrew Laws discusses the evolution and significance of blogging within SEO. Titled "The Joy of Blogging," Andrew recounts his personal journey into blogging, starting from the late '90s when blogging resembled personal diary entries, to its current status as a cornerstone of digital content and SEO strategy.


**Show Highlights:**


- **Blogging Evolution:** Andrew outlines the transition of blogging from personal notes to comprehensive articles that now define the digital content landscape.

- **Personal Blogging Journey:** The episode covers Andrew's early experiences with blogging, including unique stories like solving a dishwasher problem through a blog post that continues to generate unexpected rewards, and receiving a box of doughnuts from a reader.

- **Blogging's Business Impact:** Andrew shares how his passion for blogging contributed significantly to the creation and success of Yeseo, underlining the importance of content creation in business.

- **Encouragement for New Bloggers:** Andrew encourages listeners to start their own blogging journey, emphasizing the role of consistent blogging in improving website rankings and audience engagement.


**Key Takeaways:**


1. **Understanding Blogging's Evolution:** Insight into how blogging has changed over the years and its importance in SEO today.

2. **The Importance of Starting:** The episode highlights the necessity of beginning your blogging journey to achieve regular content publication.

3. **Benefits of Blogging:** Blogging can lead to various personal and professional opportunities.

4. **Future Writing Strategies:** A preview into upcoming discussions about maintaining a regular blogging schedule to benefit SEO efforts.


For more insights into SEO and blogging, visit the Yeseo website at yeseo.io. Future episodes will explore strategies for regular and impactful content creation.


**Closing Thoughts:**


The episode concludes with Andrew emphasizing the importance of blogging for personal branding and SEO success, inviting listeners to stay tuned for more SEO insights on *The Untitled SEO Podcast*.

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Transcript

Introduction to SEO Daily Experiment

00:00:00
Speaker
Hello, welcome back to the Untitled SEO Podcast. This is five or six of the SEO Daily Experiment.

Inspiration from Toastmasters Presentation

00:00:09
Speaker
Today I'm going to talk about the joy of blogging. Why am I going to do that? Well, partly because I'm giving a presentation at a Toastmasters meeting tonight called The Joy of Blogging. But it's also a topic I like to talk about.
00:00:22
Speaker
to anyone who'll listen really.

Evolution of Blogging

00:00:25
Speaker
Blogging is such an essential part of SEO. It's strange how over the years what blogging, what defines blogging, what defines something as blogging, god dear it's a good start for a public speaker isn't it, what defines something as blogging has changed. It used to be people writing little notes that were more like something you'd see in a personal diary but
00:00:48
Speaker
about 20 years ago, that very swiftly started to evolve into just meaning articles as a whole.

Personal Blogging Journey in the '90s

00:00:56
Speaker
So first of all, I'm gonna tell you how I got started in blogging and some of the unusual things that happened.
00:01:02
Speaker
Sometime around 1998 or 1999, I started a personal blog. And to be honest, it was just a dumping ground for interesting little bits of information I found. Some real positive things came with this early on when I figured out how to fix a dishwasher that we had. We had an old Bosch dishwasher. And I found out that to get the dishwasher error codes to clear, you just had to tilt the dishwasher a bit and put it back.
00:01:28
Speaker
So I wrote a short article about it, put it on my personal blog, and at the bottom I put a little link that said, hey, if this is useful to you and you fancy buying me a pint, click here. Amazingly, people are still buying me a pint all these years later, although in reality, the amount of money
00:01:47
Speaker
point used to cost has gone up a considerable amount. I was asked to pay £8 in a pub the other day.

Unexpected Rewards from Blogging

00:01:52
Speaker
Going off topic, other surprising things that have happened from blogging, just writing and writing and writing. I got sent a big box of donuts. Somebody found my, again, my personal blog and just thought, well, hey, this guy looks like he talks a lot. I'll send him some donuts. That was kind of nice.
00:02:09
Speaker
got a bit mushed in the post, but that's unfortunate.

Blogging's Role in Building an SEO Business

00:02:12
Speaker
Other things that have come about from being a prolific article writer include this business. In no small way, yes, EO came about because of my love of blog posting, writing articles. And crucially, and I'm going to use this phrase again, writing and writing and writing. A lot of people
00:02:34
Speaker
stumble on their path into being a prolific writer by sometimes overthinking what they're saying. It's of course important to consider who your audience is, how long your article is going to be, what tone it's going to be, you know, is it angry, is it friendly? Probably not angry if it's a business one. But once you've got those things wrapped up, just start writing.

The Power of Regular Writing

00:02:57
Speaker
I started off with a personal blog, as I say, many years ago. And the more I got used to just blurting things out my brain onto that blog, the more comfortable I became writing for other people. And I've been writing blog posts for other people for well over two decades now.

Why Start Blogging?

00:03:15
Speaker
So what's the message I want to get across to you listeners or viewers if you're on YouTube? Start. Just start.
00:03:28
Speaker
It's one of the most powerful things you can do to improve the rankings of your website is to start writing and then keep on writing and write regularly. That's the real challenge. But we have some strategies for keeping your writing regular. And I'll talk about that another time.

Conclusion and Future Insights

00:03:47
Speaker
For now, thank you for listening to today's edition of the Untitled SEO Podcast, SEO Daily. And I will speak to you again tomorrow.
00:03:58
Speaker
I don't have any theme music, so I'm just gonna go...