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The #1 Mistake in Overcoming Objections image

The #1 Mistake in Overcoming Objections

E153 ยท The Solarpreneur
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80 Plays4 years ago

Tune in now and don't forget to sign up for www.solciety.co!

Speaker 1 (00:03):

Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. online teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one. What's up Solarpreneurs Taylor. I'm sure here to help you change the

Speaker 2 (00:45):

World by closing more deals, generating more leads and dominating the solar industry. How are you? I hope you're doing awesome. Hope. You're gearing up for the summer and getting ready to close deals galore. You should be doing already. If you're listening to this podcast, because this is where we drop that knowledge. This is where we get you on the right track to hit your goals and crush your outcomes that you want in the solar industry. It's been nice connecting with people. Um, I've said it before in a few episodes, but hit me up on social media, trying to be a little more active there. Um, so it's Instagram, it's Taylor J Armstrong. Um, Facebook, just Taylor Armstrong go shoot me a fall. Send me a message. I've been enjoying hearing from some of our listeners and just connecting with my solar printer peeps. That's what we're trying to do is create a community and it's been awesome just hearing from people.

Speaker 2 (01:44):

Um, another thing is we're looking for topics that people could use some help on guests that we, uh, want on the show. So anyone you would like to hear on the show or specific topics, send me a message. We got some great feedback on, um, some potential topics coming up. Um, just last week, someone sent me a message. They're struggling with negative reviews, online, losing deals because of that. Um, so we're going to do an episode soon on that. Anything you can think of, it's much, much appreciated. I'm sharing. What's helping me, I'm sharing, what's helping our team. I'm sharing what I'm hearing. That's helping other teams. But if you guys have specific problems or issues that you're facing, I would love to hear about it. Shoot me a message, shoot me a fall. And let's connect that being said, let's jump into the episode today.

Speaker 2 (02:36):

I want to talk about why you should treat every objection as only a complaint. Okay? So those that have listened to grant Cardone at all, this might sound somewhat familiar. He talks about this kind of a lot. If you've read the closer survival survival guide, this is actually one of the top 10 reasons that closers fell is they treat objections, um, or they handle objections that are only complaints rather. So what does he mean by that? At first, when I first heard that I was a little bit confused and the reason I'm actually doing this topic today is because I have a few experiences that happened last week. One was where I treated an objection, um, with, uh, with too much legitimacy, I treated, um, the objection more serious than I should've and the other one, whereas I, where I did treat it as a complaint and got two different outcomes, pretty interesting reminded me of why it's important.

Speaker 2 (03:41):

So that's what I want to share with you. But before we get to that, I want to actually read what uncle G grant Cardone has to say about the topic. So if you ha

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Transcript

From Financial Struggles to Solar Success

00:00:03
Speaker
Welcome to the Solarpreneur Podcast, where we teach you to take your solar business to the next level.
00:00:08
Speaker
My name is Taylor Armstrong.
00:00:10
Speaker
I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fell.
00:00:19
Speaker
I teach you how to avoid the mistakes I made and bring in the top solar dogs of the industry to let you in on the secrets of generating more leads, falling up like a pro, and closing more deals.
00:00:31
Speaker
What is a Solarpreneur you might ask?

What is a Solarpreneur?

00:00:33
Speaker
A Solarpreneur is a new breed of Solar Pro that is willing to do whatever it takes to achieve mastery and you are about to become one.
00:00:42
Speaker
What's up, Solorpreneurs?
00:00:43
Speaker
Taylor Armstrong here to help you change the world by closing more deals, generating more leads, and dominating the solar industry.

Gearing Up for Success in Solar

00:00:52
Speaker
How are you?
00:00:52
Speaker
I hope you're doing awesome.
00:00:54
Speaker
Hope you're gearing up for the summer and getting ready to close deals galore.
00:00:59
Speaker
You should be doing it already if you're listening to this podcast because this is where we drop the knowledge.
00:01:04
Speaker
This is where we get you on the right track to hit your goals and
00:01:09
Speaker
and crush your outcomes that you want in the solar industry.
00:01:14
Speaker
It's been nice connecting with people.

Connecting with Taylor

00:01:16
Speaker
I've said it before in a few episodes, but hit me up on social media, trying to be a little more active there.
00:01:23
Speaker
So it's Instagram, it's Taylor J. Armstrong.
00:01:27
Speaker
Facebook, just Taylor Armstrong.
00:01:29
Speaker
Go shoot me a follow.
00:01:30
Speaker
Send me a message.
00:01:31
Speaker
I've been enjoying hearing from some of our listeners and just connecting with my solarpreneur peeps.
00:01:39
Speaker
That's what we're trying to do is create a community.
00:01:41
Speaker
And it's been awesome just hearing from people.
00:01:44
Speaker
Another thing is we're looking for topics that people could use some help on, guests that we want on the show.
00:01:53
Speaker
So anyone you would like to hear on the show or specific topics, send me a message.
00:01:58
Speaker
We got some great feedback on some potential topics coming up.
00:02:04
Speaker
Just last week, someone sent me a message.
00:02:06
Speaker
They're struggling with negative reviews online, losing deals because of that.
00:02:11
Speaker
So we're going to do an episode soon on that.
00:02:13
Speaker
Anything you can think of, it's much appreciated.
00:02:17
Speaker
I'm sharing what's helping me.
00:02:18
Speaker
I'm sharing what's helping our team.
00:02:20
Speaker
I'm sharing what I'm hearing that's helping other teams.
00:02:23
Speaker
But if you guys have specific problems or issues that you're facing, I would love to hear about it.
00:02:29
Speaker
Shoot me a message, shoot me a follow, and let's connect.
00:02:33
Speaker
That being said, let's jump into

Sales Objections vs. Complaints

00:02:35
Speaker
the episode.
00:02:35
Speaker
Today, I want to talk about why you should treat every objection as only a complaint.
00:02:43
Speaker
Those that have listened to Grant Cardone at all, this might sound somewhat familiar.
00:02:47
Speaker
He talks about this kind of a lot.
00:02:52
Speaker
If you've read the Closer Survival Guide, this is actually one of the top 10 reasons that closers fell is because they treat objections or they handle objections that are only complaints rather.
00:03:07
Speaker
So what does he mean by that?
00:03:10
Speaker
When I first heard that, I was a little bit confused.
00:03:12
Speaker
And the reason I'm actually doing this topic today is because I have a few experiences that happened last week.
00:03:20
Speaker
One was where I treated an ejection
00:03:24
Speaker
with too much legitimacy, I treated the objection more serious than I should have.
00:03:31
Speaker
And the other one where I did treat it as a complaint and got two different outcomes.
00:03:38
Speaker
Pretty interesting, reminded me of why it's important.
00:03:41
Speaker
So that's what I wanna share with you.
00:03:43
Speaker
But before we get to that, I wanna actually read what Uncle G Grant Cardone has to say about the topic.
00:03:51
Speaker
So if you haven't read this book, would highly recommend it.
00:03:54
Speaker
Closer survival guide.
00:03:56
Speaker
I've talked about it a lot on the show.
00:03:58
Speaker
Some things apply to solar more than others, but specifically the, like just, you know, general tips on closing everything.
00:04:06
Speaker
I think most of this stuff applies.
00:04:09
Speaker
The closes, they get a little aggressive and I will say I've tried a lot of them in solar.
00:04:15
Speaker
Some definitely work better than others.
00:04:17
Speaker
Some are a little aggressive, haven't gotten me great results.
00:04:21
Speaker
gotten people a little annoyed and everything but Grant Cardone he has some good tips so let's jump into it let's hear what he has to say so if you look in the book this is number eight it's the number eight reason why closers fell
00:04:37
Speaker
So he says,
00:05:00
Speaker
So his rule is treat all objections as complaints until further validated.
00:05:06
Speaker
This honestly is one thing that's changed the way I sell 100%.
00:05:11
Speaker
And I've seen it time and time again, especially if you're knocking doors.
00:05:15
Speaker
That's basically the definition of a smoke screen, right?
00:05:18
Speaker
How many times have you knocked a door?
00:05:20
Speaker
First thing right off the bat, not interested.
00:05:22
Speaker
You're the 10th guy here.
00:05:25
Speaker
Those are complaints.
00:05:26
Speaker
They're not objections.
00:05:27
Speaker
If you treat it as an objection, then you've already lost.
00:05:31
Speaker
Especially at the beginning, it's a smoke screen, right?
00:05:33
Speaker
So you've got to treat all those as complaints.
00:05:36
Speaker
I just think of it.
00:05:37
Speaker
I have a kid now.
00:05:38
Speaker
He's 19 months now.
00:05:41
Speaker
And this kid will freak out sometimes when he doesn't get what he wants.
00:05:45
Speaker
Tonight he was screaming he wanted a go-gurt.
00:05:50
Speaker
We put our go-gurts in the freezer.
00:05:53
Speaker
Some delicious stuff right there.
00:05:55
Speaker
But he's freaking out.
00:05:56
Speaker
He's not taking no for an answer.
00:05:58
Speaker
He wants a go-gurt.
00:06:00
Speaker
These kids are aggressive.
00:06:02
Speaker
But if you treat those as complaints, then it's going to go away.
00:06:06
Speaker
But if I validate it, if I give him what he wants, it's going to keep on happening.
00:06:11
Speaker
You're feeding that addiction.
00:06:12
Speaker
You're feeding what they want.
00:06:15
Speaker
So this is something that's very important, especially on the doors, in the close.
00:06:22
Speaker
In Grant Cardone, he goes on to say, most of the time the closer is handled a complaint that never required more than I understand.
00:06:29
Speaker
When you treat a complaint like an objection, you validate it and turn it into something that it is not.
00:06:34
Speaker
The more you validate it and handle it, the more real, the more solid and significant it will become to everyone.
00:06:40
Speaker
The first thing I do when I hear what appears to be an objection is treat it like a complaint until further validated as a real objection.
00:06:48
Speaker
And if it is a legitimate objection, you will know soon enough because when you try to handle as only a complaint, your prospect will make it clear that this is more than that.
00:06:57
Speaker
But trust me, most of what you hear in the close are not objections.
00:07:01
Speaker
They're just mere comments or complaints.
00:07:03
Speaker
No different than someone commenting on the weather.
00:07:07
Speaker
Boom.
00:07:07
Speaker
So there you have it.
00:07:08
Speaker
That's what Grant Cardone says about this.
00:07:11
Speaker
I want to tell a few experiences that happened to me last week.

A Lesson in Sales from Escondido

00:07:15
Speaker
The first one was I was knocking doors neighborhood here in Escondido, California.
00:07:22
Speaker
I'm knocking and then I get to this home where it's a single lady answers the door and she's listening to my door presentation.
00:07:32
Speaker
I'm going through it.
00:07:34
Speaker
I'm thinking, all right, this is a booked appointment, no doubt, 100%.
00:07:39
Speaker
And then what happens about midway through the presentation, she hits me with, oh, you know what?
00:07:43
Speaker
I've got food on.
00:07:44
Speaker
I've got food cooking.
00:07:45
Speaker
I'm kind of busy.
00:07:46
Speaker
Can we hurry this up or can you come back?
00:07:50
Speaker
And then immediately I just jumped to, oh, I'm super busy, which is good.
00:07:55
Speaker
You know, I kind of flipped the script on her.
00:07:57
Speaker
I said, oh, yeah, no worries.
00:07:58
Speaker
I actually need to get to a bunch of your neighbors.
00:08:00
Speaker
I'm busy too.
00:08:02
Speaker
And then I try to go back into it.
00:08:04
Speaker
But what happened, for whatever reason, I let this complaint get in my head so much, I treated it as an objection.
00:08:11
Speaker
And I got so psyched out for whatever reason, I'm just like, in my head, I'm like, oh, she doesn't have time.
00:08:19
Speaker
Better hurry this up.
00:08:20
Speaker
I start speeding through the rest of my presentation.
00:08:23
Speaker
Guess what?
00:08:23
Speaker
She listened to me for another probably two minutes.
00:08:27
Speaker
And I got through everything.
00:08:29
Speaker
And it was obvious she actually had time.
00:08:31
Speaker
She stepped out.
00:08:32
Speaker
She was still listening to me.
00:08:34
Speaker
But what I did, I just psyched myself out.
00:08:37
Speaker
I told myself that she was busy even though I kept talking.
00:08:40
Speaker
And I said, you know what?
00:08:42
Speaker
Yeah, so I got to run to a few homeowners, but let me come back tomorrow.
00:08:49
Speaker
I'll try to get you guys tomorrow.
00:08:51
Speaker
And I just like stumbled through it, stuttered.
00:08:53
Speaker
I don't know what happened.
00:08:55
Speaker
Just had a mental breakdown on the doors.
00:08:57
Speaker
And I turned this complaint into an actual objection that
00:09:01
Speaker
that she didn't have time.
00:09:03
Speaker
I didn't let her validate it.
00:09:05
Speaker
That's the key with these things.
00:09:07
Speaker
If people validate it, guess what's going to come up again?
00:09:10
Speaker
If she said, oh, I'm busy, I kept going, which is good, and it didn't come back up.
00:09:15
Speaker
So I already validated in my head what she didn't validate herself.
00:09:19
Speaker
If she was truly busy, she would have been, no, like really, I got food on the stove.
00:09:23
Speaker
I got to go right now.
00:09:25
Speaker
And that's a tough one.
00:09:26
Speaker
Obviously, if people really are busy, not a whole lot you can do.
00:09:30
Speaker
But the point of it was, she wasn't busy.
00:09:33
Speaker
I mean, she was maybe a little busy, but she wasn't busy enough to stop listening to me right that second.
00:09:39
Speaker
So I was mad.
00:09:40
Speaker
I lost that appointment.
00:09:42
Speaker
I didn't book it.
00:09:45
Speaker
And then, yeah, I was kicking myself the rest of the night at that mental breakdown.
00:09:50
Speaker
So that was the first experience I had.
00:09:52
Speaker
I treated it as a full-on objection when it wasn't.
00:09:56
Speaker
So that's the negative.
00:09:57
Speaker
Here's the positive experience I had, though.
00:09:59
Speaker
This actually kind of finished today.
00:10:02
Speaker
And this experience was I closed the deal last week.
00:10:05
Speaker
The homeowner was psyched to go solar.
00:10:08
Speaker
It's someone I followed up with, a gay couple.
00:10:12
Speaker
Super excited, him and his partner, to get solar up there.
00:10:16
Speaker
And during the presentation, he actually mentioned that he had another quote and it was cheaper than mine.
00:10:24
Speaker
Out here in California, we sell high.
00:10:26
Speaker
You get these inexperienced companies that basically don't have sales reps.
00:10:30
Speaker
They'll just send out, you know, bottom of the barrel quotes.
00:10:33
Speaker
just try to win people over so luckily I know how to sell I know how to build value my product I told about our product our warranties and they had frankly just you know misquoted them had no idea how much energy he was using just threw out some generic quote which was weird so I kind of like brushed over it and I treated it as a complaint
00:10:57
Speaker
I didn't put that much time into it just because I knew I've already built a relationship with this guy.
00:11:03
Speaker
He trusts me.
00:11:04
Speaker
I'm just going to brush over it, show him a few things of value, why we're different.
00:11:10
Speaker
I showed him that we were giving a better interest rate, a couple things, and I already knew his needs.
00:11:17
Speaker
So it's no big deal.
00:11:19
Speaker
But what happened was he reached out today, and guess what?
00:11:23
Speaker
He further validated that complaint.
00:11:26
Speaker
So now it was an actual objection.
00:11:29
Speaker
He said, Taylor, I'm still confused.
00:11:32
Speaker
Why was there so much cheaper?
00:11:35
Speaker
And then I know, okay, he has an actual objection.
00:11:39
Speaker
Now I need to go through it.
00:11:40
Speaker
Now I need to see what's going on.
00:11:42
Speaker
Now I need to overcome this objection.
00:11:45
Speaker
So I'd already closed them.
00:11:46
Speaker
He came back to me.
00:11:47
Speaker
Luckily, I built the trust with him.
00:11:49
Speaker
I got to know him and his partner.
00:11:53
Speaker
It was all good, and he trusted me.
00:11:54
Speaker
I overcame his objections.
00:11:56
Speaker
I again showed him that we're giving a superior product, that we're giving him a better term that he wanted because he was looking to just get as cheap as possible monthly.
00:12:06
Speaker
So we gave him the 25-year term, where the other people, they gave him a 10-year term with a higher interest rate.
00:12:13
Speaker
So I really just broke down his needs.
00:12:15
Speaker
I said, Maurice, this is what you're getting.
00:12:17
Speaker
You told me you wanted to pay as little monthly as possible, right?
00:12:21
Speaker
Cool, so this is why we're doing this.
00:12:23
Speaker
This is why we're giving you the number of panels.
00:12:26
Speaker
And I really gave him an apples to apples comparison.
00:12:29
Speaker
I broke it down now, fully overcame his objection, and then boom.
00:12:34
Speaker
He trusts me after that and had no more issues with it.
00:12:38
Speaker
And he called me in, didn't even bring it up after that.
00:12:42
Speaker
But it just goes to show, I didn't treat it as a full-on objection in the presentation.
00:12:48
Speaker
And even though I could have made a big deal about it, even after he came back to me with it,
00:12:55
Speaker
I just gave him what he needed to know about it.
00:12:59
Speaker
I didn't keep bringing it up in the call because I sent him an email or a few texts just explaining it.
00:13:05
Speaker
Then when we had a call after that, I didn't say, hey, here's XYZ.
00:13:11
Speaker
I had already overcame that in the objection.
00:13:14
Speaker
So don't keep bringing things up.
00:13:15
Speaker
I think newer reps especially, we get in the tendency, or when I was new, I got in the habit of just like immediately dropping price.
00:13:25
Speaker
If people got cheaper quote, I would immediately drop price.
00:13:27
Speaker
If people were hesitant, I immediately dropped price.
00:13:31
Speaker
People didn't want to sign today, drop price.
00:13:33
Speaker
That's a problem.
00:13:33
Speaker
People just want to drop, drop, drop, drop price.
00:13:36
Speaker
Learn how to sell, build value, write them out.
00:13:39
Speaker
If you haven't done that, that's a great exercise.
00:13:41
Speaker
Write out all the specific things that you can do in your company to build value.
00:13:47
Speaker
And it's going to help you because guess what?
00:13:49
Speaker
Most people don't know how to sell.
00:13:51
Speaker
There's a lot of solar guys that aren't listening to this podcast that don't know these things that are going to be much weaker sales guys.
00:13:59
Speaker
So go share the podcast with them so they can learn, not to give you more competition.
00:14:04
Speaker
But the truth is, if you are listening to this right now, you are most likely much more committed than a lot of average sales reps out there.
00:14:12
Speaker
You are taking your learning seriously.
00:14:14
Speaker
You are trying to improve.
00:14:16
Speaker
And that's what's going to get you there.
00:14:18
Speaker
If you learn to treat these objections as only complaints, if you've learned to build value, it's going to be a game changer.

Listening Beyond Objections

00:14:25
Speaker
So don't make the mistakes I made.
00:14:28
Speaker
Don't be on the doors treating these time things, treating every little word that comes out of the customer's mouth, the homeowner's mouth.
00:14:35
Speaker
has full-on objections learn from my mistakes and when you are in your closes same thing if people have a cheaper quote don't drop price figure out what's going on with it figure out what product and you be the expert you be the one to educate them know your product differences know how you can build value and that's going to help you have success in industry and close deals
00:15:00
Speaker
So I hope this helped.
00:15:01
Speaker
Go out and share it with someone that could use that tip of the day.
00:15:06
Speaker
Okay, and go read Closer Survival Guide.
00:15:09
Speaker
It's a good book.
00:15:10
Speaker
Go look up point number eight in the top 10 reasons closers fell.
00:15:14
Speaker
Let me know what you think of this episode.
00:15:15
Speaker
Hit me up on social media, and we will see you on the flip side.
00:15:20
Speaker
Hey SolarPrinters, quick question.
00:15:22
Speaker
What if you could surround yourself with the industry's top performing sales pros, marketers, and CEOs and learn from their experience and wisdom in less than 20 minutes a day?
00:15:32
Speaker
For the last three years, I've been placed in the fortunate position to interview dozens of elite solar professionals.
00:15:38
Speaker
and learn exactly what they do behind closed doors to build their solar careers to an all-star level.
00:15:43
Speaker
That's why I want to make a truly special announcement about the new solar learning community exclusively for solar professionals to learn, compete, and win with the top performers in the industry.

Introducing Sol Society

00:15:55
Speaker
And it's called Soul Society.
00:15:57
Speaker
This learning community was designed from the ground up to level the playing field and give Solar Pros access to proven mentors who want to give back to this community and help you or your team to be held accountable by the industry's brightest minds for, are you ready for it?
00:16:12
Speaker
Less than $3.45 a day.
00:16:15
Speaker
Currently Sol Society is closed to the public and membership is by invitation only, but solopreneurs can go to solcity.co to learn more and have the option to join a waitlist when a membership becomes available in your area.
00:16:29
Speaker
Again, this is exclusively for solopreneur listeners, so be sure to go to www.solcity.co to join the waitlist and learn more now.
00:16:41
Speaker
Thanks again for listening.
00:16:42
Speaker
We'll catch you again in the next episode.