Speaker
I mean, you can get a label as a label, you might say, but there's some kind of like tactile quality-ness, quality-ness, is that a word? You can, that like, so it's going to have like a laminate um and over the top of the print label itself. It's kind of got like a sandy texture to it. And then it's going to have some digital foiling. So it's going to be like a metallic thing for the logo. It's just going to look and feel, I think more importantly, feel super high quality. So, I've kind of gone, as a to use the derogatory term, balls deep on this one, and, you know, just i've thrown all in. There's a marketing expense, that's where I see it. I think you have to, kids, because, like,