The Rockstar CMO Studio: A Prediction of a 2026 B2B Marketing Reset

This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, kick off predictions season and discuss some new research from MomentumABM, who predict a reset of B2B marketing in 2026, based on five forces they’ve identified:

1. B2B buying dynamics shift

2. AI moves from pilot to priority

3. Growth bets consolidate

4. The demand engine rebalances

5. Capability gaps emerge

Which they share in a report and a webinar (links below).

As always, we welcome your feedback. If you have a hot topic you'd like us to discuss, please get in touch using the links below.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn

• Jeff Clark on LinkedIn

Mentioned this week:

• Marketing Priorities Survey 2025 - MomentumABM

• 2026 Marketing Reset: Why the Old Playbook Won’t Win - MomentumABM

• Girl You Know It's True - The Latest Beat Newsletter

• Ian’s firm - Velocity B

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web, Twitter, and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Stienski & Mass Media - We'll be right back

• Papa's Got A Brand New Bag - James Brown

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

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