The Rose & Rockstar: Are Websites Dead (Again)?
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.
Inspired by Robert’s post on LinkedIn talking about how marketing tactics go through a cycle of “died.. frankensteined .. re-monetized .. enshittified .. repeat”, they discuss the future of corporate websites with the changes in our behavior with AI and how Google will evolve the search experience.
They discuss:
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How marketers often ruin nice things.
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Are websites becoming obsolete with the rise of AI visualizations?
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Trust in advertising is linked to how easily information is understood.
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The future of search results may prioritize personalized content.
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Building relationships with audiences is more important than traffic.
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Subscription models may redefine website purposes.
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Content producers face challenges in gaining organic traffic.
If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.
Enjoy!
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The Links
The people:
Mentioned this week
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The wine Robert chose this week - Brunello di Montalcino
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Robert's post on LinkedIn - Same Enshittification, Different Day.
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AI Can’t Kill Websites That Build Connections (Yet) - Robert’s article
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Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com
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Ian’s firm - Velocity B
Rockstar CMO:
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The Beat Newsletter that we send every Monday
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Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
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We’ll be right back by Stienski & Mass Media on YouTube
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Piano Music is by Johnny Easton, shared under a Creative Commons license
You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.
This podcast is part of the Marketing Podcast Network
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