The Rockstar CMO Studio: Marketing with a Cause

This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, take a break from their usual B2B beat to discuss marketing for non-profits, advocacy, and cause organizations. 

They explore if their 5 f’in’ marketing fundamentals are relevant to this sector, and Jeff shares his experience of each of them working within non-profit organizations. 

Highlights from the conversation:

• Marketing for a cause requires understanding multiple audiences.

• The knowledge phase is crucial for nonprofits to identify needs.

• A master plan aligns organizational goals with fundraising efforts.

• Storytelling is essential for emotional engagement in nonprofits.

• Campaigns serve as the product in nonprofit marketing.

• Data management is critical for tracking donor engagement.

• Nonprofits must balance awareness and fundraising objectives.

• B2B marketing skills are transferable to nonprofit marketing.

As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn

• Jeff Clark on LinkedIn

Mentioned this week:

• Ian’s firm - Velocity B

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web, Twitter, and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Stienski & Mass Media - We'll be right back

• Public Enemy - Fight The Power - On YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

Learn more about your ad choices. Visit megaphone.fm/adchoices