How to foster customer loyalty with email marketing, with Céline Dibert from Klaviyo
This episode welcomes Céline, Partnerships Manager at Klaviyo, an email marketing platform created for online businesses — featuring powerful email automation. This episode will take a deep dive into how communication is key for an online business. We’re going to take a close look at email marketing and SMS and how these two communication mediums can help turn one-time customers into customers for life.
We emphasised the two most important factors to building effective, meaningful and highly actionable conversations: segmentation and personalisation. In the same way we know things and talk to other people in our lives, brands have to get to know their customers on a similar level to strike a conversation and grow it as time goes by.
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Contact Celine at celine.dibert@klaviyo.com
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We're also really happy to share that this podcast has been named one of the best 15 DTC podcasts by Feedspot.
