Drive loyalty by investing in post-purchase experience, with Paloma Truong from Miinto
In this episode of yaylive we sit down with Paloma Truong, Head of Customer Experience and Intelligence at Miinto, an online marketplace that aims to be the most customer-centric fashion platform for premium, luxury and hand-picked local brands.
In this episode, we will use Paloma’s expertise in eCommerce, particularly in customer experience to learn how to be more data-driven in all aspects of the customer journey, which KPIs to focus on to improve CX and loyalty and how to work with them to continuously drive revenue for your business. In addition, we will also deep dive into one of the most overlooked, yet crucial, steps of the customer journey: the post-purchase experience. Paloma will explain why it is so important to deliver a great post-purchase customer experience and how you can nurture your customers during this journey to make sure they come back to your store.
---
Check out yayloh, return management software
Follow yayloh on social media:
Check out Miinto
Follow Miinto on Social Media:
Follow Paloma on LinkedIn
