All you need to know to nail your global expansion, with Martin Jensen, CEO of Centra

Episode 2 of Season 2 welcomes Martin Jensen, CEO of Centra, a headless commerce platform for fashion & lifestyle brands. Founded in 2016, Centra strongly focuses on the Nordics and is scaling internationally.

In this episode, Martin provides a step-by-step guide to launching a DTC brand and shares insights on how B2B e-commerce can be leveraged to expand globally. 

By starting with building the brand locally and using a hybrid approach that includes B2B sales and direct sales, brands can use customer data to inform their global expansion strategies. The key is implementing the right strategy, technology, and partnerships to support a seamless online shopping experience that incorporates multi-currency options, recognisable payment methods, and efficient shipping and returns processes. 

With eCommerce, any brand can launch operations internationally, but the real challenge lies in growing sales effectively and efficiently. 

Tune in to learn more about the beauty and complexities of scaling a brand globally in the digital age.

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