From Green to Gold: How sustainability can boost loyalty & drive profitability with Mikko Rekola, Chief Evangelist at Woolman

Episode 8 of yaylive welcomes Mikko Rekola, Chief Evangelist at Woolman, a leading e-commerce agency that helps brands build and optimize their online store.

With over a decade of experience in digital marketing and business development, Mikko has made a name for himself in the e-commerce industry. He has captivated audiences at renowned events like Shoptalk and the prestigious DTCx Talks, where he shares his knowledge to empower direct-to-consumer brands in optimizing their online stores.

This episode explores how brands can make a positive impact at every stage of their product's life cycle. From production to consumption and all the way through the post-purchase journey.

🎧 Tune in to learn:

✅ Sustainability and profitability go hand in hand — how to create a plan that prioritises both equally

✅ Building customer loyalty through well-designed programs and exclusive perks

✅ The potential of returns: turning challenges into tremendous possibilities

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