How to leverage user-generated content to build a community and drive sales, with Victor Emilson, CEO of ROIROI

Episode 3 of Season 2 welcomes Victor Emilson, CEO of ROIROI. It's an e-commerce agency that offers many services tailored for e-commerce brands, from platform migration to performance marketing and SEO strategy. 

Victor has been dominating the e-commerce world for over a decade, earning him the well-deserved title of an e-commerce ninja! With his extensive knowledge and expertise in the field, he possesses a 360º understanding of the space, which has enabled him to assume roles as an investor and advisor in various companies.

As a brand, driving revenue is certainly one of your primary goals. While there are various strategies to achieve this, one effective method is by leveraging UGC.

By incorporating user-generated content into your marketing strategy, your brand can cultivate a community-driven engagement approach, which makes it more friendly, raw, and authentic. This fresh approach creates a deeper connection with your audience and fosters a sense of community amongst your customers, which in turn, drives loyalty and repeat business.

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