Beyond vanilla marketing: Building bold brands through storytelling with Michelle Newell
In this episode of Got Marketing?, Mia Fileman sits down with Michelle Newell, founder of The Storytelling Business, to discuss the impact of brand storytelling. Michelle works with leaders and businesses to craft bold, authentic stories that make brands stand out.
Expect practical insights into building a brand that resonates authentically. Mia and Michelle discuss how storytelling can forge deeper connections, set brands apart, and drive meaningful change. From personal anecdotes to actionable tips, this episode inspires anyone looking to refine their brand storytelling approach.
––––––––––––––––––––––––––––––––––––––––––––––––––
Brands/books/founders discussed in this episode:
- Who Gives a Crap
- Blackbird Ventures
- Turia Pitt
- Malala Yousafzai
- July
- Frank Body
- Willow and Blake
- The Significant Object Study
- The Magical Science about Storytelling TedTalk, David JP Phillips
- Atomic Habits, James Clear
- Clockwork, Mike Michalowicz
- Dissh
- Verve Super, Christina Hobbs
- Checklist Legal, Verity
- Zero Co
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Have a brand or campaign that you'd like to unpack on the show? Let us know.
Connect with Mia Fileman:
