How Belle Gibson fooled the world: breaking down Apple Cider Vinegar with Nell Casey & Janine Staunton
What Apple Cider Vinegar and the Belle Gibson story reveal about social media gurus
In this episode of Got Marketing?, we're diving deep into Apple Cider Vinegar, Netflix’s gripping series about Belle Gibson—the wellness influencer who faked a cancer diagnosis to build her brand. Joining me are marketing experts and true crime lovers Nell Casey and Janine Staunton for a Goggle box-style breakdown of the show’s highs, lows, and jaw-dropping revelations.
What you’ll learn in this episode:
✨ How Belle Gibson built an empire on deception—and why no one questioned her sooner.
✨ The intersection of marketing and true crime: why we’re drawn to wellness gurus and the role social media plays in their rise.
✨ Did Apple Cider Vinegar get it right? Our honest review of the show’s execution, storytelling, and accuracy.
✨ The system that allows scams like this to thrive—and how to spot red flags in online ‘experts.’
✨ Why ‘gurus’ keep getting away with it—and how to protect yourself from social media deception.
Have you watched Apple Cider Vinegar? What were your biggest WTF moments? Do you think Belle believed her own lies? Let’s discuss—DM us on Instagram or tag us in your thoughts.
Enjoy this episode, leave a review, and share it with your true crime-loving friends 🎧
Ps. Ripple Festival is coming!
🎉 Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne.
Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms.
Tickets are on sale now—visit RippleFestival.au for details
We are beyond excited.
Ask me anything
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Mentioned in this episode:
- Apple Cider Vinegar
- Holly
- Entrepreneurs and the truth by the Harvard Business Review
