From listening to leading: what this Independent’s political campaign gets right about marketing with Phil Scott

This candidate is campaigning like a marketer—and it’s working.

In this episode of Got Marketing?, Mia sits down with Phil Scott, a community independent running for federal office in the NT, to unpack what it actually takes to build a grassroots campaign that works. No party machine, no spin—just bold strategy, radical trust, and a whole lot of door knocking.

From kitchen table conversations to joyful viral videos, this episode is a behind-the-scenes look at how good marketing principles are being used to rewrite the rules of modern campaigning.

If you’ve ever wondered what a marketing-first approach to politics could look like—or how real listening builds real momentum—this conversation will fire you up.

🎧 Enjoy the episode, and if you’ve got thoughts, we’d love to hear them. Leave an honest review: three lucky reviewers in April will win a copy of How Brands Grow by Byron Sharp (winners chosen randomly).

 

What you’ll learn in this episode:

✨ How to build a campaign using radical trust and community-driven strategy

✨ What grassroots campaigning has in common with startup marketing

✨ The real story behind the "teal" label—and why Phil rejects it

✨ What independents actually do in Parliament

✨ Why big party bureaucracy is failing small businesses (and what to do instead)

✨ The unexpected tactics that helped this campaign go viral (hint: there’s singing involved)

Mentioned in this episode:

• Lucy Bradlow and Bronwen Bock launched a joint run as independents, proposing to work part-time, on a week on, week off arrangement.
• IGA
• The Kitchen Table Conversations model
• Every Vote Counts

 

Connect with Phil Scott

Website: https://www.philscott.com.au/

Instagram: https://www.instagram.com/philscott4solomon/

LinkedIn: https://www.linkedin.com/in/phil-scott-a1659316a

 

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Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms.

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