We’ve been told for years to follow the marketing rules, avoid annoying people, and never send too many emails but what if that’s exactly what’s holding us back?

Its time to unsubscribe from boring marketing and legacy thinking.

This week Mia meets her marketing hero,Jay Schwedelson [https://www.linkedin.com/in/schwedelson/], a straight shooting legendary marketer who shares Mia's love of email marketing and trash TV.

Jay is the host of the No 1 marketing podcast in the US, Do This, Not That! [https://jayschwedelson.com/podcast/] podcast, founder of SubjectLine.com [https://subjectline.com/] and the creator of the largest virtual marketing events. 

Jay has built businesses that have generated over $400M in revenue, not by playing it safe, but by doing what most marketers are too scared to try. Tune in for a refreshingly real and wildly useful conversation about breaking the rules, failing fast, and growing your most valuable asset, your email list, with intention.

Together, he and Mia dismantle the legacy advice keeping small business owners stuck, unpack why unsubscribes are actually a good thing, and explore what makes email marketing work now (not in 2010).

But did he pass Mia's Aussie pop quiz? 🤔

This episode is fast, fun, and packed with permission to let go of what doesn’t serve, and double down on what actually delivers dollars.

🎧 Enjoy the episode, and please leave a review if you found it valuable. We'd love to hear from you, DM us anytime [https://www.instagram.com/gotmarketingpodcast/] (unless you are trying to sell as lead gen services 🤢)

 

What you’ll takeaway from in this episode:

🗑️ What legacy marketing advice can go in the bin

🔍 Where to focus your marketing time and money based on data and evidence (not feelings)

💌 How to grow your list without overthinking it, using lots of little things that actually work

🤳🏻 Why LinkedIn is the last true social network, and why you’re probably underusing it

✨ What “build in public” really looks like, and how it gives you an edge over bigger brands

 ++ Jay's secret to business, and more practical marketing GOLD. 

 

Mentioned in the episode:

 * Mingle Seasoning x OnlyFans creator Girthmasterr [https://www.smartcompany.com.au/marketing/mingle-seasoning-onlyfans-creator-spice-aussie-kitchens/]
 * Guru Media Hub conference [https://guruconference.com/]
 * Do This, Not That! podcast [https://jayschwedelson.com/podcast/]
 * Scoop newsletter [https://jayschwedelson.com/newsletter/]
 * Subjectline.com [https://subjectline.com/]

  

Connect with Mia:

Connect w [https://www.linkedin.com/in/miafileman/]

Breaking up with marketing "best practices" with Jay Schwedelson

We live in a time where having a PhD seems to matter less than having a ring light.

Why we trust influencers over experts, and what it’s costing us.

What happens when real expertise becomes invisible in the age of algorithms? On this week’s episode, Mia is joined by neurologist and co-founder of CU Health [https://cuhealth.com.au/about-us/], Dr. Patrick Aouad, for a big, brainy, and beautifully human conversation about credibility, trust, and why depth no longer fits the feed.

Together, they explore the tension between visibility and expertise, the dangers of oversimplification, and the pressure experts face to become brands instead of trusted professionals. From influencer wellness to AI-generated “insight”, this episode is a timely reminder that real knowledge doesn’t always go viral but actually matters most.

If you’ve ever felt drowned out by louder, shinier voices online, this one’s for you.

🎧 Enjoy the episode, and if you’ve got thoughts, we’d love to hear them — DM us anytime [https://www.instagram.com/gotmarketingpodcast/].

 

What you’ll learn in this episode:

✨ How algorithmic culture rewards visibility over depth

✨ Why expert voices get diluted, and what we lose when they do

✨ The slow erosion of nuance in business, marketing, and media

✨ The real risks of AI-generated content for credibility and truth

✨ How founders can rebuild trust by leaning into honesty, clarity, and proof

 

Connect with Mia:

Connect with Mia on LinkedIn [https://www.linkedin.com/in/miafileman/]

Follow got marketing? on Instagram [https://www.instagram.com/gotmarketingpodcast/]

 

Connect with Dr. Patrick Aouad:

Website: https://cuhealth.com.au/about-us/

Instagram: https://www.instagram.com/cu.health/

LinkedIn: https://www.linkedin.com/in/dr-patrick-aouad/?originalSubdomain=au

 

Get the backstage pass to Got Marketing? on Substack. [https://gotmarketing.substack.com/]

The ideal companion to the show.

 

Ask me anything

We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast [https://www.campaigndelmar.com/got-marketing] or send us a DM. [https://www.instagram.com/gotmarketingpodcast/reels/] 

🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne - are you coming?

Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for ar

Substance deserves a comeback: expertise over influence with Dr Patrick Aouad 

You finally started sending those emails, hooray! I'm proud of you. Now, let's work on your strategy so we can turns emails into revenue.

In this practical solo episode of Got Marketing?, Mia makes the case for why email is her favourite marketing channel (sorry, socials) and why it only works when you treat it with the respect it deserves.

Mia walks you through the 5 must-have elements of a high-performing email strategy, plus the mindset shifts and list hygiene habits you need to make email your most profitable channel.

Whether you’re staring down a sad, dusty Mailchimp account or wondering why your EDMs aren’t converting, this episode will give you the clarity (and direction) to fix it.

🎧 Enjoy the episode? We’d love to hear what’s landing for you — DM us anytime [https://www.instagram.com/gotmarketingpodcast/].

 

What you’ll learn in this episode:

✨ The 5 critical pillars of a smart email marketing strategy

✨ How segmentation makes email infinitely more effective than social

✨ Why your list isn’t growing (and what to do about it)

✨ What to focus on before investing in a fancy platform or new tech

  

Segments in this episode:

💃 Strong Opinions Are Sexy: 

The female gaze is having a moment — but is flipping the script enough? Mia breaks down NZ Cheap Cars’ cheeky take on objectification [https://www.instagram.com/reel/DJnUlOdSdMo/], and why your audience’s perception matters more than your intention. Is it satire or just the same trope with different bodies? You decide — after you ask your customers.

 

Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne.

Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms.

Tickets are on sale [https://www.ripplefestival.au/tickets] now Visit RippleFestival.au [https://www.ripplefestival.au/tickets] for details

 

Ask me anything

We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast [https://www.campaigndelmar.com/got-marketing] or send us a DM. [https://www.instagram.com/gotmarketingpodcast/reels/]

 

Connect with Mia on LinkedIn [https://www.linkedin.com/in/miafileman/]

Follow got marketing? on Instagram [https://www.instagram.com/gotmarketingpodcast/]

Give us feedback [https://www.campaigndelmar.com/got-marketing]

Marketing Circle [https://www.campaigndelmar.com/marketing-circle]

  

Download the Focus Framework [https://www.campaigndelmar.com/focus-framework] to learn where to focus your marketing

Still sending emails without a strategy? Here's what to do instead

Ever worked tirelessly for something, only to arrive and feel a little….different than you expected?

In this reflective solo episode of Got Marketing?, Mia peels back the curtain on what it’s really like to reach a long-held goal, and how it’s perfectly normal for your perspective to shift once you get there.

Fresh off the back of hosting a retreat with 17 brilliant women in business, Mia shares what surprised her most about the experience, the tension between ambition and arrival, and how business shapes and shifts who we are.

This episode is an honest, soul-stirring reminder not to let your desire for more rob you of what’s already working. Especially if what you have now is something your past self would have dreamt of.

🎧 Enjoy the episode? We’d love to hear what’s landing for you — DM us anytime [https://www.instagram.com/gotmarketingpodcast/].

 

What you’ll learn in this episode:

✨ Why ambition and arrival can feel at odds (and how to sit with both)

✨ How success evolves as you evolve

✨ Why the moment you’re in might actually be the payoff

✨ What it looks like to grow into your dream, not just toward it

✨ A powerful mindset shift for creatives and entrepreneurs in transition

  

Segments in this episode:

🥭 Low hanging fruit: 

When app downloads come at the cost of revenue. Mia shares a marketing misfire from a Mullumbimby bathhouse and why marketers must prioritise substance over vanity metrics.

 

Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne.

Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms.

Tickets are on sale [https://www.ripplefestival.au/tickets] now (payment plan available until the end of May) Visit RippleFestival.au [https://www.ripplefestival.au/tickets] for details

 

Ask me anything

We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast [https://www.campaigndelmar.com/got-marketing] or send us a DM. [https://www.instagram.com/gotmarketingpodcast/reels/]

 

Connect with Mia on LinkedIn [https://www.linkedin.com/in/miafileman/]

Follow got marketing? on Instagram [https://www.instagram.com/gotmarketingpodcast/]

Give us feedback [https://www.campaigndelmar.com/got-marketing]

Marketing Circle [https://www.campaigndelmar.com/marketing-circle]

  

Download the Focus Framework [https://www.campaigndelmar.com/focus-framework] to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

You wanted this remember? (and you are allowed to feel tired)

What if we just said what we meant?

In this week’s episode, Mia shares 10 radically honest opinions about the small business marketing space – no fluff, no fence-sitting – plus 5 encouraging reminders to keep you moving forward.

From broadcast channels and Brené Brown quotes to pricing, platforms, and what your audience really wants  — this episode is a salty (but constructive) hot take on what’s holding small business owners back, and what’s actually worth your time.

If you’re ready for a reset on what works, what doesn’t, and where to spend your energy in 2025 — this one’s for you.

🎧 Enjoy the episode, and if you’ve got thoughts, we’d love to hear them, shoot us a DM. [https://www.instagram.com/gotmarketingpodcast/]

 

What you’ll learn in this episode:

✨ Why female business owners need more straight talk, not just cheerleading

✨ What happens when you build for the squeaky wheels

✨ How repetition builds reputation

✨ Five seriously refreshing truths about modern marketing (spoiler: it’s not about AI)

 

Mentioned in this episode:

 * Like Minded Bitches Drinking Wine [https://www.facebook.com/groups/1598490443741549]
 * Adam Mosseri [https://www.instagram.com/mosseri/]
 * Michael Hill x Miranda Kerr campaign 'A New Era' [https://www.youtube.com/watch?v=e84oTMHLOs8]

 

Segments in this episode:

🐍 Gurus in the Wild:

A truly wild story about a former school staffer turned real estate agent who allegedly used a student database to cold call families… yes, really.

 

Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne.

Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms.

Tickets are on sale [https://www.ripplefestival.au/tickets] now (payment plan available) Visit RippleFestival.au [https://www.ripplefestival.au/tickets] for details

 

Ask me anything

We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast [https://www.campaigndelmar.com/got-marketing] or send us a DM. [https://www.instagram.com/gotmarketingpodcast/reels/]

 

Connect with Mia on LinkedIn [https://www.linkedin.com/in/miafileman/]

Follow got marketing? on Instagram [https://www.instagram.com/gotmarketingpodcast/]

Give us feedback [https://www.campaigndelmar.com/got-marketing]

Marketing Circle [https://www.campaigndelmar.com/marketing-circle]

  

10 radically honest opinions and five uplifting messages every small business owner needs to hear

Where to focus your marketing efforts (and what to ditch in year one)

Small business marketing can feel like a never-ending to-do list—socials, emails, your website, SEO, podcasts, PR... and that’s just Monday. But here’s the thing: you don’t have to do everything all at once. And in this episode of Got Marketing?, Mia is here to help you figure out where to actually focus.

In true no-fluff fashion, this short, sharp episode breaks down which channels matter when, why owned platforms should always come first, and what to skip completely (looking at you, dodgy SEO agencies).

If you’ve been feeling the pressure to show up everywhere but aren’t sure what’s actually moving the needle—this is your sign to stop, reassess, and get strategic.

🎧 Enjoy the episode, and if you’ve got thoughts, we’d love to hear them, shoot us a DM. [https://www.instagram.com/gotmarketingpodcast/]. 

 

What you’ll learn in this episode:

✨ Why you should prioritise owned channels (like your website + email list) first

✨ What most small biz owners get wrong about SEO, social media and PR

✨ Why ads won’t fix a leaky funnel—and what to fix instead

✨ The one thing that trumps social media in 2025 (spoiler: it’s in-person connection)

✨ A smarter way to build your list and your brand without doing the most

 

Mentioned in this episode:

 * Hack Your Own PR [https://www.odetteandco.com.au/hack-your-own-pr-on-demand]
 * Penn & Lytics [https://bit.ly/42SegjR]
 * Focus Framework [https://www.campaigndelmar.com/focus-framework]

 

Segments in this episode:

Making Waves: Mia weighs in on the battle of the cookbook queens –and why social media call-outs do matter.

Gurus in the Wild: We're unpacking the dodgy business of awards that charge a fee for your own nomination (and your personal data).

 

 

Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne.

Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms.

Tickets are on sale [https://www.ripplefestival.au/tickets] now (payment plan available) Visit RippleFestival.au [https://www.ripplefestival.au/tickets] for details

 

Ask me anything

We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast [https://www.campaigndelmar.com/got-marketing] or send us a DM. [https://www.instagram.com/gotmarketingpodcast/reels/]

 

Connect with Mia on LinkedIn [https://www.linkedin.com/in/miafileman/]

Where to focus your marketing efforts

How to actually know what’s working in your marketing (and what’s a waste of time and money).

When you’re under pressure, it’s tempting to speed up. But in this episode of Got Marketing?, Mia is here to remind you that when it comes to your marketing, slowing down and getting strategic is exactly what’s required.

To help you ditch the “post and hope” approach, Mia is joined by Brooke Huckerby, founder of Penn & Lytics [https://bit.ly/42SegjR] and marketing analytics specialist, and Tenai Seymour, founder of Ads Haüs [https://bit.ly/44kdm25] and Meta Ads strategist.

Together, they break down the data blocks holding you back, explain how to know what’s actually working in your marketing, and share how you can confidently build (and test) a strategy that aligns with your goals, your offer, and your capacity.

🎧 Enjoy the episode, and if you’ve got thoughts, we’d love to hear them, shoot us a DM. [https://www.instagram.com/gotmarketingpodcast/]. 

 

What you’ll learn in this episode:

✨ How to start using GA4 without a mind meltdown

✨ The one thing to set up this week that will instantly improve your marketing data

✨ Why some meta ads “don’t work” and how to make them work harder

✨ What your website traffic is telling you (and why blogs aren’t dead)

✨ The difference between testing for traffic vs. testing for conversion

✨ What the Penny campaign [https://pennandlytics.com.au/about/the-penny-campaign/?utm_medium=referral&utm_source=strategic%20partner%20&utm_campaign=always%20on%20&utm_content=promotional&utmc_investment=2&utmc_media_type=earnt&utmc_strategic_partner=2] revealed about campaign messaging

✨ How to build a funnel-friendly ads strategy that matches your offer price





Mentioned in this episode:

 * Workshop: Build It. Test It. Grow It. [https://bit.ly/4lSMIUc]  
 * Workshop: May 19, Brisbane

 

Connect with Brooke Huckerby:

Website: https://bit.ly/42SegjR

Instagram: https://www.instagram.com/pennlytics/

 

Connect with Tenai Seymour:

Website: https://bit.ly/44kdm25

Instagram: http://instagram.com/ads_haus/

 


Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne.

Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms.

Stop guessing: uncover what's working in your marketing with Brooke Huckerby and Tenai Seymour

Not every flop is a failure of effort, often it’s a failure of strategy.

In this episode of Got Marketing?, Mia is joined by Campaign Del Mar’s community manager Lillie Brown to break down two recent brand campaigns that looked similar on the surface…but performed very differently in the wild. Think: celebrity endorsement, hero video content, big-budgets but only one of them hit the mark.

Together, they unpack what made the Bonds x Robert Irwin campaign so wildly effective (yep, it’s not just the wildlife), and why Michael Hill x Miranda Kerr felt flat despite all the polish.

If you’ve ever wondered why some brand campaigns stick while others disappear without a trace —this episode is a must.

🎧 Enjoy the episode, and if you’ve got thoughts, we’d love to hear them—send us a DM. [https://www.instagram.com/gotmarketingpodcast/]

 

What you’ll learn in this episode:

✨ Why creativity requires constraints

✨ The (unsexy but essential) role of message clarity

✨ What made the Bonds x Robert Irwin campaign such a masterclass

✨ Where the Michael Hill x Miranda Kerr campaign missed the mark

✨ How to make lo-fi, social-first content work harder

✨ What to avoid if you’re launching a brand campaign in 2025

 

Mentioned in this episode:

 * Miranda Kerr [https://www.instagram.com/mirandakerr/?hl=en]
 * Robert Irwin [https://www.instagram.com/robertirwinphotography/?hl=en]
 * Bonds x Robert Irwin campaign 'Down Under' [https://www.youtube.com/watch?v=e6uj9VFINuI]
 * Michael Hill [https://www.instagram.com/michaelhillj/?hl=en]
 * Michael Hill x Miranda Kerr campaign 'A New Era' [https://www.youtube.com/watch?v=e84oTMHLOs8]

 

Connect with Lillie Brown:

Website: https://www.lilliebrown.com/

LinkedIn: https://au.linkedin.com/in/lillie-brown

Instagram: https://www.instagram.com/sexwithlillie/

 


Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne.

Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms.

Tickets are on sale [https://www.ripplefestival.au/tickets] now (payment plan available) Visit RippleFestival.au [https://www.ripplefestival.au/tickets] for details

 

Ask me anything

We

Why some campaigns succeed and others flop with Lillie Brown

Why creative courage > ad spend (and how to build a campaign people remember)

In this episode of Got Marketing?, Mia sits down with Megan Winter—award-winning Meta ad strategist and founder of Lume Marketing, who recently ran her first full-scale campaign…and nearly pooped her pants doing it.

Until recently, Megan didn’t think polished campaigns were for small businesses. But after hearing Mia preach the virtues of bold, creative strategy inside Marketing Circle, she decided to go all in. The result was a 127% increase in website traffic, a 700% lift in organic engagement, and a major mindset shift.

Together, they unpack what separates real campaigns from just another set of ads, why most Meta agencies often miss the mark, and how to create magnetic messaging that actually moves people and dollars.

If you’ve ever wondered whether campaign thinking is “too much” for your business, this episode might change your mind.

🎧 Enjoy the episode, and if you’re feeling inspired, leave an honest review.

 

What you’ll learn in this episode:

✨ Why spending $15K on creative (not ads) was Megan’s best decision

✨ The four sneaky agency tactics Megan’s clients kept calling out

✨ Why "we’re just testing" is not a strategy

✨ How to build a brand campaign that doesn’t rely on fancy tech

✨ The difference between cringe and breakthrough creative

✨ Why one campaign a year might be all you need





Mentioned in this episode:

 *  It's Not You, It's Them campaign [https://www.lumemarketing.com/its-not-you-its-them?utm_source=instagram&utm_medium=link+in+bio&utm_campaign=its+not+you+its+them&fbclid=PAZXh0bgNhZW0CMTEAAafJktrizMMZmWloZMrOXYCc1MB9jIVrYxaS8CSZ0uaaPgONB1yEUCQpyqp17A_aem_-nEjl7seDIjLgb9p17-8ww]
 * The ROAS Lab [https://www.lumemarketing.com/the-roas-lab]
 * Marketing Circle [https://www.campaigndelmar.com/marketing-circle]

 

Connect with Lume Marketing:

Website: https://www.lumemarketing.com/

Instagram: https://www.instagram.com/lumemarketing/

LinkedIn: https://www.linkedin.com/in/meganwinter1/

 


Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne.

Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms.

Tickets are on sale [https://www.ripplefestival.au/tickets] now (payment plan available) Visit RippleFestival.au [https://www.ripplefestival.au/tickets] for details

 

Ask me anything

We will have dedicated episo

From campaign sceptic to campaign convert with Megan Winter

Is your doctor also a dentist and a gynaecologist? No. Then why are you expecting one person to do both sales and marketing?

We’re back with one of your all-time favourite guests, Julia Ewert, sales expert and straight-talking legend. Her last episode on discovery calls cracked the top three most downloaded this quarter, so naturally, we had to have her back.

In this episode, we break down the eternal debate: Sales vs. Marketing, what’s the difference, where they overlap, and why lumping them together is burning people out and breaking businesses.

We talk about what happens when you hire a sales rep before you’ve done the hard yards yourself, the rise (and fall) of the million-dollar marketing funnel, and the one thing Julia thinks is a complete waste of $100K (spoiler: it’s not Facebook ads).

Mia shares a truly disastrous discovery call experience and why it was the best thing that never happened.

🎧 Enjoy the episode, and if you’ve got thoughts, we’d love to hear them. Leave an honest review: three lucky reviewers in April will win a copy of How Brands Grow by Byron Sharp (will be randomly selected).

 

What you’ll learn in this episode:

✨ Why sales and marketing are not interchangeable (and why your “sales & marketing manager” is probably doing neither well)

✨ The simple ratio that explains how they work together

✨ What to do before you ever hire a salesperson

✨ The subtle art of not talking when selling (yes, really)

✨ Why brand equity makes sales conversations easier (and faster)

✨ When to hustle, when to automate, and when to just have coffee with humans





Mentioned in this episode:

 * From Pitch to Profit [https://juliaewert.com/from-pitch-to-profit/] by Julia Ewert

 

Connect with Julia:

LinkedIn [https://www.linkedin.com/authwall?trk=bf&trkInfo=AQGBz_KlZbPjXAAAAZX4Z1dIx6VCYbmOzV8k5QvnbKqunbaBaAA-nDKw9IFwzgnbTALH9FmoWm42g6JaPPzVWhkQVDqiS3sGaz8OMl5GphtT9eT4mhSrIg4CqDckmWLLAaOyNL4=&original_referer=&sessionRedirect=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fjuliaewert-sales-strategist-professional-negotiator%2F]

Website [https://juliaewert.com/]

 

Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne.

Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms.

Tickets are on sale [https://www.ripplefestival.au/tickets] now (payment plan available) Visit RippleFestival.au [https://www.ripplefestival.au/tickets] for details

We are beyond excited.

 

Ask me anything

We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast [https://www.campaigndelmar.com/got-marketing]

 

Sales versus Marketing with Julia Ewert

Life’s too short for crap marketing. The got marketing? podcast is for marketers, business owners and entrepreneurs who want marketing that’s fun, accessible and meaningful. Join Mia for inspired chats with her favourite marketing insiders about marketing that works, campaigns that inspire and the fads, fakery and false prophets to avoid.