Sales versus Marketing with Julia Ewert
Is your doctor also a dentist and a gynaecologist? No. Then why are you expecting one person to do both sales and marketing?
We’re back with one of your all-time favourite guests, Julia Ewert, sales expert and straight-talking legend. Her last episode on discovery calls cracked the top three most downloaded this quarter, so naturally, we had to have her back.
In this episode, we break down the eternal debate: Sales vs. Marketing, what’s the difference, where they overlap, and why lumping them together is burning people out and breaking businesses.
We talk about what happens when you hire a sales rep before you’ve done the hard yards yourself, the rise (and fall) of the million-dollar marketing funnel, and the one thing Julia thinks is a complete waste of $100K (spoiler: it’s not Facebook ads).
Mia shares a truly disastrous discovery call experience and why it was the best thing that never happened.
🎧 Enjoy the episode, and if you’ve got thoughts, we’d love to hear them. Leave an honest review: three lucky reviewers in April will win a copy of How Brands Grow by Byron Sharp (will be randomly selected).
What you’ll learn in this episode:
✨ Why sales and marketing are not interchangeable (and why your “sales & marketing manager” is probably doing neither well)
✨ The simple ratio that explains how they work together
✨ What to do before you ever hire a salesperson
✨ The subtle art of not talking when selling (yes, really)
✨ Why brand equity makes sales conversations easier (and faster)
✨ When to hustle, when to automate, and when to just have coffee with humans
Mentioned in this episode:
- From Pitch to Profit by Julia Ewert
Connect with Julia:
Ripple Festival is a two-day celebration of small business, creativity, and purpose. Nov 12 & 13, Grazeland, Melbourne.
Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms.
Tickets are on sale now (payment plan available) Visit RippleFestival.au for details
We are beyond excited.
Ask me anything
We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast
