Breaking up with marketing "best practices" with Jay Schwedelson

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We’ve been told for years to follow the marketing rules, avoid annoying people, and never send too many emails but what if that’s exactly what’s holding us back?

Its time to unsubscribe from boring marketing and legacy thinking.

This week Mia meets her marketing hero,Jay Schwedelson, a straight shooting legendary marketer who shares Mia's love of email marketing and trash TV.

Jay is the host of the No 1 marketing podcast in the US, Do This, Not That! podcast, founder of SubjectLine.com and the creator of the largest virtual marketing events.

Jay has built businesses that have generated over $400M in revenue, not by playing it safe, but by doing what most marketers are too scared to try. Tune in for a refreshingly real and wildly useful conversation about breaking the rules, failing fast, and growing your most valuable asset, your email list, with intention.

Together, he and Mia dismantle the legacy advice keeping small business owners stuck, unpack why unsubscribes are actually a good thing, and explore what makes email marketing work now (not in 2010).

But did he pass Mia's Aussie pop quiz? 🤔

This episode is fast, fun, and packed with permission to let go of what doesn’t serve, and double down on what actually delivers dollars.

🎧 Enjoy the episode, and please leave a review if you found it valuable. We'd love to hear from you, DM us anytime (unless you are trying to sell as lead gen services 🤢)

What you’ll takeaway from in this episode:

🗑️ What legacy marketing advice can go in the bin

🔍 Where to focus your marketing time and money based on data and evidence (not feelings)

💌 How to grow your list without overthinking it, using lots of little things that actually work

🤳🏻 Why LinkedIn is the last true social network, and why you’re probably underusing it

✨ What “build in public” really looks like, and how it gives you an edge over bigger brands

++ Jay's secret to business, and more practical marketing GOLD.

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