What if you didn’t scale, and still made bank? Staying Solo with Maggie Patterson
Why staying small isn’t "playing small" (and might be the smarter move).
In this episode of Got Marketing?, Mia sits down with Maggie Patterson, founder of BS-Free Business and longtime truth-teller in the online business space. Maggie’s new book, Staying Solo, is a guide for service providers who are done with hustle, hype, and the pressure to scale.
Together, they unpack why “just hire a team” is not always the answer, the sneaky guru tactics to watch out for, and how service-based business owners can build sustainable, profitable models that leave room for boundaries, capacity, and actual life.
If you’ve ever felt like small = failure, this conversation will flip the script.
🎧 Enjoy the episode, and if you’ve got thoughts, we’d love to hear them. Leave an honest review: three lucky reviewers in April will win a copy of How Brands Grow by Byron Sharp (winners chosen randomly).
What you’ll learn in this episode:
✨ Why digital products aren’t the shortcut you’ve been promised
✨ How to make more money without scaling, launching, or hiring
✨ The real reason service-based businesses become unprofitable—and how to fix it
✨ Why online course models fail (even for pro marketers)
✨ The guru tactics to watch for—and how to protect yourself
✨ The underrated power of staying intentionally small
Mentioned in this episode:
- Staying Solo Podcasts
- Podcast
- Book
Connect with Maggie Patterson:
Website: https://bsfreebusiness.com/
Instagram: https://www.instagram.com/bsfreebusiness/
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Tickets are on sale now (payment plan available) Visit RippleFestival.au for details
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