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The Rockstar CMO Studio: Thomas Peham, GEO and Otterly image

The Rockstar CMO Studio: Thomas Peham, GEO and Otterly

S1 E260 · Rockstar CMO FM
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0 Plays1 month ago

This week, experienced B2B CMO Thomas Peham is back for a chat with Ian about how generative AI affects search and a new project he is working on - Otterly.ai - and how he is finding life as a founder and start-up marketer. 


They discuss:

  • The rise of generative AI is reshaping marketing strategies
  • SEO is evolving with the introduction of AI search engines
  • Marketers must adapt to the declining organic traffic due to AI
  • Content management systems need to evolve to meet new demands
  • Creative marketing strategies can help startups stand out
  • The challenge of attribution and dark social 


As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.

 

Enjoy!



The Links


The people:


Mentioned this week


Rockstar CMO:


Track List:

  • We’ll be right back by Stienski & Mass Media on YouTube


You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

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