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00:00:01
ChatGPT 4.5, Claude 3.7, & The Deep Research Prompt You Don't Want to Miss #BotBros
536 Plays8 days ago
In this AI marketing podcast episode, Dan Sanchez and Travis break down a massive week of AI news, including the launch of ChatGPT 4.5, Claude 3.7, and Grok 3. They explore how ChatGPT 4.5 smooths out the rough edges of its predecessor, making content generation even more powerful for marketers. They also discuss the strategic battle between AI models and why OpenAI rushed to release 4.5 early to undercut Claude 3.7’s momentum.
The conversation dives into the importance of deep research for marketers, with Dan sharing a viral prompt that helps uncover the most frequently asked audience questions across forums and social media. They also discuss Amazon’s AI push with Claude integration, the growing concerns around AI privacy, and the rapid acceleration of AI development. If you’re a marketer looking to stay ahead of the game, this episode is packed with insights you won’t want to miss.
My Favorite AI Tools:
- ChatGPT - https://openai.com/
- High Level Marketing Platform - https://danchez.com/highlevel
- AI Podcasting Tools - https://danchez.com/podtools
Resources Mentioned:
- Dan's viral LinkedIn post: https://www.linkedin.com/posts/digitalmarketingdan_danchez-activity-7300918456713969664-CuJM?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA
- AI Riding a bike: https://www.youtube.com/watch?v=uEv4ZfOwCPA
- AI Business Society Community - https://danchez.com/society
Timestamps:
- 00:01 - Introduction and why this week’s AI news is huge
- 00:37 - ChatGPT 4.5 release: What’s new and why it’s a game-changer
- 03:28 - Why OpenAI called it 4.5 instead of 5.0
- 08:07 - The unexpected release of Claude 3.7 and OpenAI’s strategic counter-move
- 10:57 - Grok 3’s moment of fame and how it compares to ChatGPT
- 13:25 - Deep research in ChatGPT: Dan’s viral prompt for audience insights
- 19:32 - The case for upgrading to ChatGPT Pro for deep research
- 22:05 - Amazon’s AI expansion and Jeff Bezos’ full-time return
- 26:32 - Poll results: Are companies providing AI training?
- 32:23 - Why marketers need to double down on custom GPTs
- 40:43 - The acceleration of AI development: What’s next?
Recommended
Transcript
00:00:01
Danchez
Welcome back to Bot Bros, a segment of the AI-Driven Marketer, where we separate the help from all the AI hype going on out there in order to help marketers advance their careers and actually start putting this stuff to work.
00:00:13
Danchez
So today we have a ton of news. It has been a heavy news week because there's lots of major releases,
00:00:21
Travis
Yep.
00:00:21
Danchez
app Good applications are finally starting to come out for some things that were released just a few weeks ago. And so we got a lot to get into. The big news that I got to kick it off with, because this is going to be the thumbnail title and all that kind of stuff is chat GPT 4.5. Finally.
00:00:36
Danchez
four point five finally out in the wild. And I made good. Last episode, I said, by the time we get to this next Bot Bros episode, I'm going to upgrade to Pro. It was a good thing I did because that's the only people who have access to this thing right now.
00:00:51
Travis
Uh-huh. Yeah, I tried to update the app to see if I had access, but I definitely did not have access.
00:00:56
Danchez
You do not have access. You will get access next week to 4.5 in the Plus account.
00:00:58
Travis
No.
00:01:03
Danchez
The reason why they had they wanted to launch in both right away but they didn't have enough servers ready to go. So they're like, okay, we're just going to put this out to pro because this is a, this is going to be a bandwidth hog.
00:01:14
Danchez
It's going to be a memory hog. We need way more servers ready to go.
00:01:17
Travis
Right.
00:01:17
Danchez
We've, we've been working on this, but they're just, we're one week away from deploying it to the point where we can get plus users on it. So everybody will have it real soon. But if you're on pro now, now's a good time to jump over pro.
00:01:31
Danchez
If you want to test it out early, maybe, I mean, it's probably worth waiting a week. If you don't, unless you want to throw it down to 200 bucks.
00:01:37
Travis
200 bones? No. You can wait.
00:01:37
Danchez
I'm glad I did for other reasons I'll get into, but I will say, bro,
00:01:42
Danchez
it's fantastic.
00:01:43
Travis
Really?
00:01:44
Danchez
4.5.
00:01:45
Danchez
It just kind of fills in all, it smooths out all the little rough corners about 4.0. You're like, man, it sounds good. It sounds like I'm talking to a person.
00:01:54
Travis
No.
00:01:55
Danchez
It writes well. The humors come up a lot level. It's not like everything's like, whoa, like through the roof, but like, you gotta remember like 4.0 was actually already pretty dang good.
00:02:01
Travis
Uh-huh.
00:02:04
Danchez
Like,
00:02:05
Travis
Yeah.
00:02:05
Danchez
I liked working with it all the time for all kinds of stuff. I it's made me four O's made me laugh. Four O's made me almost cry. Like it's like not, maybe not almost cry, but you know, when you put it, put in that prompt where you're like, Hey, tell me something I don't know about myself based on what you've learned about me.
00:02:20
Travis
Right.
00:02:21
Danchez
You know, you put in that prompt and it gives you feedback. You're like, Oh, you know, four, 4.5 more so across the board.
00:02:29
Travis
Wow. Wow. All right.
00:02:30
Danchez
And I repeated some of those prompts of like, Hey, tell me something I don't know about myself. And I'm like, whoa, it hits even any harder. And like in little, un like and hard to measure ways across the board, I asked, I did some tests with it and just say like, hey, take this blog post that I wrote, more like chat GPT wrote for me earlier, and repurpose it into three LinkedIn posts.
00:02:41
Travis
yeah all right
00:02:52
Danchez
no other form No other prompts other than turn this into three LinkedIn posts. They were good out of the gate. Hardly any tweaks needed to them.
00:02:59
Travis
Wow.
00:03:00
Danchez
It just sounded good.
00:03:00
Travis
Wow.
00:03:03
Danchez
Now, I've already have a lot of like prompts and instructions on the account level. So like it's pulling from those things, and it knows a lot about me. in order and It kind of knows what I like at this point. That's why it's hard to move from ChatGPT because of all the memory features.
00:03:14
Travis
Right.
00:03:16
Danchez
You're like, I don't want to have to train a new system. But first impressions on 4.5, I think everyone's going to really like this thing. I think it's going to be good.
00:03:26
Travis
So tell me, Dan, why... did they name it 4.5 and not 5.0? fio Okay.
00:03:33
Danchez
Well, Sam Altman released a post a few, two weeks ago or so. Maybe was even a week. if It feels like we're living in like dog years, like so much things, so many AI updates are going on all the time, but he released a little bit of a roadmap.
00:03:44
Travis
It was like yesterday.
00:03:49
Danchez
He's like, Hey, 4.5 is almost here. We, this is going to be our last non-thinking model. and Okay.
00:03:59
Danchez
Five. Oh, is months away. So for, they said this was a week or two ago. They're like 4.5 is weeks away. Five. Oh, is months away. I've seen speculation from some news sites.
00:04:13
Danchez
Maybe they had a leak. I don't know. Saying it could come out into May. So that's just around the freaking corner. It's like end of February.
00:04:19
Travis
Right.
00:04:19
Danchez
Now you're like, my gosh. And 5.0 is going to be and a culmination of all the models together so that you no longer have to select one, one pro, 4.5, whatever.
00:04:32
Travis
It'll just switch between it needs to.
00:04:32
Danchez
It's just going to be like you ask it something, it delivers the right model for you.
00:04:33
Travis
Wow.
00:04:37
Danchez
Right. It's just going to be smart. So because they were like like saving the big update for 5.0, that's a major update because right now it's a huge problem for most users. Most users are like, which model do I use?
00:04:48
Danchez
When do I use it?
00:04:48
Travis
Yeah. Sure.
00:04:49
Danchez
So confused. I have I have a good sense of the models and what I use for what. So I'm swapping between them all the time.
00:04:55
Travis
sure
00:04:55
Danchez
But it is kind of annoying sometimes. Right. You're like especially because some of them can only some of them only have certain use cases. You're like, oh I want to use my reasoning model on my custom GPT. No, you can only use 4.0.
00:05:08
Danchez
You're like, dang it. you know So they put all these parameters on it. You're like, I don't know which model. which Can I not upload a document to this model? No. Okay, I have to go back to this model. You know ah you can search with 3.5, but you can't search with 0.1.
00:05:23
Danchez
Stupid things like that.
00:05:24
Travis
Yeah.
00:05:25
Danchez
Or what is it?
00:05:26
Travis
Okay.
00:05:26
Danchez
Not 3.5. 3.0 three oh many
00:05:28
Travis
That makes sense. like Excited for five. Oh, get some simplicity clarity for the common man to use it.
00:05:36
Danchez
Yeah, I think 5.0 will be huge for the general market right now. just so happy because it... I don't really need the simplicity because I'm a power user and I swap between them all the time.
00:05:50
Travis
Right. Of course.
00:05:51
Danchez
But like just having that standard model that knows how to write well, communicate smoothly, is has better a better edge on its humor.
00:05:55
Travis
Right. Right.
00:06:00
Danchez
i just i The first thing I did with it is I just put in one prompt. I was like, hi.
00:06:07
Danchez
You know, I'm like, I'm just going to talk to it like it's a person. Just throw out the most ambiguous thing ever.
00:06:10
Travis
Hey. Uh-huh.
00:06:12
Danchez
Hi. And it was like, hey, Dan, how's it going? You know, i was like, oh, my gosh.
00:06:20
Travis
It's amazing.
00:06:22
Danchez
I was like, so you're the new model, huh? He's like, yeah. there's a lot There's a lot of new stuff under the hood. You want to put it for a test run or do I need to diffuse some skepticism? I was like, i was like, what the heck?
00:06:37
Travis
That's amazing.
00:06:38
Danchez
I'm like, hey, I'm not skeptical. I believe, man. I believe. I'm just i'm just curious. He's like, oh, that's my favorite human quality. You know, i was like, my gosh.
00:06:46
Travis
Oh my God. It's got bits, man. Everything's a bit.
00:06:50
Danchez
Yeah.
00:06:51
Travis
That's funny.
00:06:51
Danchez
So I think people are going to really enjoy it. This is getting to the point now where I'm like, okay, like,
00:06:57
Danchez
it's funny because as a test, I was like, okay, like write me a short story full with the full character arc.
00:07:02
Travis
Right.
00:07:03
Danchez
And at first I was going to say about a marketer falling in love with AI, but that was like a little bit too close to home. So i'm like, this is actually going to be happening soon. So I'm like with the, with the marketer falling in love with it's his website.
00:07:09
Travis
a Movie script, her. Yeah. Yeah.
00:07:17
Danchez
I'm like, because that's well harder to, yeah.
00:07:20
Travis
yeah Yeah. It's more reasonable.
00:07:21
Danchez
I didn't want to do the AI one because I'm like, this is like near near future stuff, especially with this 4.5 update. People are going to start getting emotionally attached to this thing because it's just so smooth.
00:07:29
Travis
That's funny. Right. Wow. Okay. Well, I'm excited to use it for plus users. I get to wait a few more.
00:07:40
Danchez
Staying in there.
00:07:40
Travis
Days. All right.
00:07:41
Danchez
It's going to be great for all the content writing we've been doing as marketers, which I did a search and that's like the most frequent thing people are asking about is how do I use Chachapetito, right?
00:07:52
Danchez
So using AI for content marketing and for writing content is still by far, that's like most dominant use case by far.
00:07:57
Travis
Yeah. Right.
00:08:00
Danchez
Like nothing else is even close to
00:08:02
Travis
Right.
00:08:02
Danchez
Yeah. And 4.5 is going to change the game for a lot of people because a lot of people use chat GPT, even though Claude was better at writing. You're like, well, until now. But that's kind of like the next big piece of the news is this. This was going to be headline news until chat GPT 4.5 just dropped.
00:08:18
Danchez
But Claude 3.7 dropped at the beginning of the week. But you're like, yeah, that's why 4.5 came a week early before it was ready because they wanted to suck all the wind out of 3.7 is what happened out of Claude, which is what they do.
00:08:30
Travis
Wow. Yeah, because I didn't even hear anything about...
00:08:33
Danchez
They're like, hold my beer, hold my beer. We're gonna we're going to take this from you.
00:08:35
Travis
Yeah. I didn't hear anything about Claude 3.7.
00:08:39
Danchez
Yeah, no, it was a big, it was a big update for Claude because Claude, Claude had been quiet since like October. Everybody else putting out major announcements through November, December, January, February, heavy announcements for everybody.
00:08:46
Travis
Right.
00:08:51
Danchez
Claude was just quiet. Meanwhile, Claude, I found out is like everybody's favorite for code.
00:08:57
Travis
Really?
00:08:59
Danchez
Yeah.
00:08:59
Travis
That's new.
00:09:00
Danchez
Like it's like, apparently like one O and one, especially one o one or O one and O one pro are particularly good at code, but those aren't available in the API. So all the coding applications that are third party code, like use cloud 3.5 and now 3.7 out. And they're all the developers are like freaking out about it They're like, Oh my gosh, this is the most amazing thing ever.
00:09:25
Danchez
so most developers prefer clod from what i can tell and it clods really good at code and even i've done some tests even within a my social media examiner where we've uploaded lots of data and said like hey can you count the amount of mentions of this thing and then tally it up clods actually performing better than even some of the reasoning models for chat gpt it's just better at
00:09:28
Travis
Wow. Wow. wow
00:09:50
Danchez
doing basic analysis, not like complicated ones, where 01 obviously is crushing on the more complicated analysis.
00:09:52
Travis
wow
00:09:59
Travis
I guess I'm curious as to, we have chat GPT 4.5 coming out, but then we just had Grok release three. And obviously if you're scrolling on any social media platform, you'll see how supposedly Grok is outperforming, you know, chat GPT, Claude, perplexity, all of the AI models. Like, I guess perplexity is not an am a AI model separate from others, but, uh,
00:10:25
Travis
Where's Grok in terms of its just user case?
00:10:28
Danchez
Grok stole the show for one week.
00:10:32
Travis
Yeah.
00:10:33
Danchez
And Claude dropped and now for chat GPG just dropped. So it's like, it's a race and the race is almost updating on a weekly or daily level now, which is just insane.
00:10:44
Travis
Right.
00:10:48
Danchez
And part of me is still like, where, when the heck is chat GPG going to update their image engine? and That's still hurting. But yeah, so I'm pretty confident ChatGPT 4.5 will take the leaderboard back.
00:11:02
Danchez
You know, they do these split tests, blind split tests, where people go to a website and they rank the responses and they just upvote the one that, and then it gets revealed which one they voted for afterwards.
00:11:03
Travis
Right. Right. Right.
00:11:07
Travis
ahha
00:11:13
Danchez
And that's kind of like, there's all the big math benchmarks and stuff for how smart they are. But like the true test is like, yeah, but do people prefer working with it?
00:11:21
Travis
right
00:11:22
Danchez
What do people say about it? hu Do they vote it?
00:11:23
Travis
right
00:11:24
Danchez
So in these blind tests, there's a website that keeps track of it. And like Grok popped to the top of the leaderboard when it came out. I'm sure Claude probably had a hot second for a day. And now chat TPT 4.5. I wouldn't be surprised if it stole the next next response.
00:11:40
Travis
Pretty sure I saw a model or at least a graphic that showed Grok outperforming 4.5 already. Grok 3.
00:11:50
Danchez
Really?
00:11:51
Danchez
Could be.
00:11:52
Travis
That was a social post, at least from Elon.
00:11:54
Travis
So i don't know if that upholds. I'm kind of i'm currently looking forward to see if it was 4.0 or if it was I'm pretty sure it was
00:11:56
Danchez
Of course.
00:12:04
Danchez
All I know is that until one of them like way outpasses ChatGPT, it's hard to rip users away.
00:12:08
Travis
ahha
00:12:10
Danchez
like it It can't just be better.
00:12:10
Travis
totally
00:12:11
Danchez
It can't just be a little better. It has to be a lot better in order to rip people away.
00:12:17
Travis
Well, they offered their deep, deep research for $40 a month versus $200 a month.
00:12:25
Danchez
No, Grok Deep Research is free for now.
00:12:27
Travis
It's free right now, but I think they just offered like a $40 plan.
00:12:29
Danchez
But it won't be for long, so. It's
00:12:34
Travis
So I'm curious.
00:12:35
Danchez
pretty good. Yeah, Grok's Deep Research is good because it has access to X, and that'll be its thing.
00:12:40
Travis
Right. Right. right
00:12:43
Danchez
Speaking of Deep Research, that was the other big news. that I mean, that was news last time we talked about Deep Research. But I feel like deep research is one of those incredible tools that everybody's like, wow.
00:12:55
Danchez
And now everybody has access to it in ChatGPT+. That came out this week. That was news. Like before deep research was something you had to pay for in pro. But now it dropped on Tuesday, i think.
00:13:02
Travis
right
00:13:06
Danchez
ah ah you yeah Now plus users have access to deep research. So everybody's like, whoa, I got this tool. But now everybody's like, what do I do with it?
00:13:13
Travis
Uh-huh.
00:13:14
Danchez
Right. So the use cases for deep research for marketers specifically has been kind of like, like, what do I do? A competitive analysis? i don't know. Okay. I actually found a really worthwhile prompt that I was like, oh, this is gold.
00:13:30
Danchez
And then i I was so excited about it. I was going to send it to James Carberry. And then while I was texting it to him, I was like, wait, this is too good. I'm posting this to LinkedIn first. And then I'm going to send James the link to the LinkedIn posts.
00:13:45
Danchez
That has become to date my most viral post and hasn't even been 24 hours yet is this one prompt for deep research.
00:13:54
Travis
Really?
00:13:55
Danchez
Yeah, it's it's it's pulled in 90,000 impressions on LinkedIn, which is a good bit. It's definitely my most viral post.
00:13:59
Travis
wow
00:14:01
Danchez
And it'll probably hit 100K. So this one prompt is really... like i i knew it was good. I didn't realize how good it was until everybody was sharing it and commenting and being like, o like getting the results from it.
00:14:14
Danchez
So if you have ChatGPT Plus or any of the deep research tools really can do this well, I think Google and... ChatGPT's deep research would do better at this.
00:14:26
Danchez
But here's the prompt. In fact, let me just pull it up and read it to you instead of trying to like guess at what it is.
00:14:31
Travis
Totally. Did you find it?
00:14:34
Travis
find it
00:14:36
Danchez
It is, what are the questions your target audience, insert target audience, are asking the most frequently about your top, insert your topic of excerpt expertise. Look for them on social sites, forums, Reddit, Quora, and other places, insert target audience, ask questions.
00:14:53
Danchez
Find as many as possible, then categorize them and rank stack them by frequency. Format the report with the table at the top, summarizing your findings, then make each category a heading to be followed by a quick summary of what you found for that category and about a dozen bullets of direct quotes that you found that represent that category.
00:15:12
Danchez
That's the prompt.
00:15:15
Travis
Right. Totally.
00:15:15
Danchez
There's nothing more powerful than finding out the questions that your audience is asking as a content marketer. Because you if you can, especially if you can quantify, if you know a lot of people are asking this question, chances are you should probably make some content about it.
00:15:26
Travis
right
00:15:29
Travis
totally
00:15:29
Danchez
Because it's not just your audience, it's regarding your expertise. you know so it's you You might be selling to homeschool moms.
00:15:41
Danchez
But if your company sells nutrition products to homeschool moms, then you want to see what that specific target demo is asking about nutrition, food, like baking recipes, that like that particular category, not about school, even though that might be your, your, their thing.
00:15:59
Danchez
Deep research can go deep enough and find all the little nooks and crannies where these things are hidden. It's actually really difficult to go and scrape Reddit and Quora and the internet to go find them all. It would take a long time because you'd have to find them, put the question in an Excel sheet, benchmark it against the URL, and then just create a huge amount of them and then go back and painstakingly categorize them, reorganize them, and then think about it.
00:16:12
Travis
Yep.
00:16:18
Travis
Right.
00:16:22
Travis
Totally.
00:16:24
Danchez
But this one can get it done for you in about 20 minutes.
00:16:24
Travis
The only way, the only, when you were speaking about getting that kind of information from comments, from posts, the only person who I've heard do that, but more from a,
00:16:39
Travis
subjective level is Gary Vaynerchuk, who says he reads the comments on every post just to keep up to date with what he thinks his audience wants and wants to see, wants to read, wants to know.
00:16:50
Travis
But now you have something that can actually format in a way that could be read instantly.
00:16:55
Danchez
and analyze it, right?
00:16:56
Travis
Yeah, totally.
00:16:56
Danchez
So somebody was like, isn't someone told me, isn't that just social listening? I'm like, yes, but I've done social listening. Like back when that was, i remember when it was really like the first time you could do social listening and you'd pull up Hootsuite and pull up a filter on Twitter for mentions of your brand or your topic, whatever it was.
00:17:12
Travis
Right. Yes. Yep.
00:17:16
Danchez
And you're just scrolling through like a mindless mass. And sometimes there was nuggets in there, but like you had to scroll for a while to pull them out. I'm like, this one, Takes all the search out of it, organizes it, and then just gives you the highlights that you need to know.
00:17:26
Travis
yes
00:17:33
Danchez
It's a big difference. Plus social listening, social listening is just like X. i'm like, what else? Uh, that's about it because you can't do social listening on Facebook. You can on Instagram.
00:17:43
Travis
Right.
00:17:45
Danchez
and a few others, it's, it's, it's like limited. And I'd say Grok is still really good. Like Grok's deep research with this prompt and you force it to only use X, uh, would be a great supplement to any of the other deep research since they don't have access to X anymore.
00:17:57
Travis
Right. Well, and deep research goes through everyone's personal text messages, too.
00:18:04
Travis
So you can get really, you know, i just.
00:18:10
Danchez
Oh, marketers wish. But I think.
00:18:14
Travis
boundaries yeah it's the privacy is important
00:18:15
Danchez
Yeah, there's gosh, I heard something the other day where I was like, man, we wish. But at the same time as a consumer, I would hate this. I can't remember what it was, but like there's there's things that marketers wish they had access to, but then they knew every company would have access to theirs. And they're like, no, I don't want to go that far.
00:18:34
Danchez
So deep research, I think now that I know that that hits so hard on LinkedIn, you better believe over the weekend to be putting together like some kind of lead magnet with all my favorite deep research prompts. I'm not a prompt guy because I think it's just better to learn how to speak to it and delegate to AI without having to pull a prompt library because I find that's just burdensome.
00:18:53
Danchez
But deep research, I find actually does do better with structured prompts. And a lot of these prompts actually do work from marketer to marketer. Like when I wrote that one, and I was like, James Carberry would really like this.
00:19:03
Travis
Totally.
00:19:07
Danchez
And then I was like, oh, maybe lots of people would like this. And I put it on LinkedIn, didn't think it would hit that hard, but it did.
00:19:11
Travis
Yeah.
00:19:14
Travis
No, that fits in so many categories. I was even thinking of other positions I've had. I'm like, oh, I should reach out to my old marketing manager and say, have you used this prompt yet for yourself? Yeah, I resonate with it.
00:19:27
Danchez
So next episode, lead magnet. Just go to call it out so that I can actually pressure myself into getting it done. Make a promise and hopefully I keep it.
00:19:33
Travis
Did you ask did you ask chat to look at that prompt and say, tweak it to make it better?
00:19:41
Danchez
No.
00:19:42
Travis
Or did you write that prompt by yourself?
00:19:44
Danchez
I wrote it by myself.
00:19:45
Travis
Wow.
00:19:45
Danchez
I took, I took a few passes at it.
00:19:45
Travis
Uh-huh.
00:19:47
Danchez
actually tried it a couple of times and then found that like the first time I did it, the formatting was just horrible. and that I, so I did it three times before I sent it out. and that's why I'm so glad I upgraded to chat GPT pro because I wasn't worried about using my 10 instances deep research.
00:20:01
Travis
hu
00:20:05
Travis
Yeah, right.
00:20:06
Danchez
That's going to be a limiting factor for a lot of people because you're go to you're going to be play conservative with it, which means it's it's a problem because then you won't experiment, which means you won't actually get good at it.
00:20:09
Travis
Oh, for her.
00:20:16
Travis
Right.
00:20:19
Danchez
So that's a major advantage for a pro account is that you have so many instances of it. You could just be like, throw away, throw away.
00:20:24
Travis
Uh-huh.
00:20:24
Danchez
Ooh, let's take a little tweak, do it again, do it again, do it again and get more reps in.
00:20:27
Travis
Right.
00:20:28
Danchez
I'm so glad I upgraded a pro if only just for that one thing, just getting more reps on deep research because I didn't realize it, but that's going actually be a deal.
00:20:36
Danchez
It's almost like starting over with AI because it's, it's just, it's works differently and you have to think about how it's doing it. It's going off and doing 30, 40 minutes of work and you have to give it really clear instructions to keep it because it really matters when it's thinking that hard, it's checking your answer and referring back to it.
00:20:48
Travis
uh-huh right
00:20:54
Danchez
So the more specific you can be, the better, the better it gets. And clarity matters. You just can't throw a ton of context at because it'll start getting confused.
00:21:00
Travis
right
00:21:01
Danchez
So like the, how, how well you craft the prompt actually is going to matter for deep research.
00:21:06
Danchez
So that's it on the news. Those are the big, big highlights. 4.5, Claude 3.7. Oh, one other thing. Claude 3.7 update. This is another big update. The reason why Claude launched it this week is because Amazon made a big update.
00:21:23
Danchez
Because who backs Claude? Amazon.
00:21:29
Danchez
So under the hood, Amazon's new AI overhaul is powered by Claude, right?
00:21:35
Travis
Wow. Right. Right. Wow.
00:21:36
Danchez
And Amazon, of course, is working on their own models. And Jeff Bezos has rolled up his sleeves. And it's the only thing he went back full time into Amazon because he'd kind of like semi-retired. He had delegated the CEO position.
00:21:45
Travis
right
00:21:46
Danchez
He's like, I'm just on my yacht, just doing space stuff now.
00:21:48
Travis
right
00:21:51
Danchez
But he's gone back full time into Amazon working just on ai
00:21:55
Travis
wow
00:21:55
Danchez
building their own models, trying to scale it up. You got, like they got their own AI hardware stuff, but of course, Claude to, to keep, to keep up. They're like, well, we need to do a big deal with one of the frontier models. so Open AI is already tied up with X. I mean, not X. That's like their main competitor.
00:22:10
Danchez
Open is already tied up with Microsoft and Apple's kind of in bed with them too. Right, with with its integration. So Microsoft and Apple are kind of all in on chat GPT.
00:22:18
Travis
ahha
00:22:22
Danchez
So Amazon went to Claude and put in a ton of money, invested a ton of money. That's how they kind of buy it without buying it. They invest a ton of money into it, own a percentage of it so they can kind of get early reviews, get access to the models, not have to pay licensing fees.
00:22:37
Danchez
So Amazon just released its all new Alexa powered probably by Claude 3.7.
00:22:44
Travis
wow
00:22:45
Danchez
I don't trust Amazon's speech tech.
00:22:49
Travis
Why?
00:22:50
Danchez
I got rid of Alexa while ago and opted into Apple's thing because I'd read reports that it was actually like using data in ways that nobody cared.
00:22:53
Travis
oh yeah.
00:23:01
Danchez
There's a reason why Alexas are priced, like the dots are so priced so low. They're like, they're they they sell them at a not maybe not a loss, but like it definitely at cost.
00:23:10
Travis
Almost. Right.
00:23:12
Danchez
Because they want the data, but also they want to make it just as easy as possible for you to buy stuff from Amazon. So because of that, i got I stepped away from the Amazon ecosystem.
00:23:23
Danchez
I still am a Prime member, but like that's it. I don't i't do i used to do be an Amazon Music member, and I used to use their cloud storage. I got rid of both those things. And now I'm all in on Apple because they're the most privacy-focused of all the big companies.
00:23:34
Danchez
Because they charge more up front, and then you don't lose so much on the back end.
00:23:37
Travis
Yeah, i not that this has anything to do with AI, but the reason TV prices have actually dropped in price during an inflation time is because companies are selling them at almost a loss just to get the the research done.
00:23:56
Travis
and data from it china's selling us vacuums that connect to the internet like for what reason it's because it's listening that's why and this isn't even like conspiracy theory it's like why does my rolling wet mop vacuum need to connect to the internet it needs updates no it's like i don't think so anyways yeah i i totally respect the need for privacy which i think more advanced ai it's going to make it harder to have that privacy
00:24:23
Danchez
Yeah, it's going to be a problem. it's going to be great for marketers, but as a consumer level, you're like, this is going to suck.
00:24:27
Travis
Oh, fantastic. You're on the right side of this ship, I'll tell you that.
00:24:35
Danchez
So Amazon is in the game doing, doing what they do. And again, i don't, I don't know. There's a lot of haters out there on AI. And of course it's created this AI thing's created a pretty deep divide. And everybody listened to this podcast. You're on one side of the divide.
00:24:50
Danchez
If you're on X or LinkedIn, then you know, there's definitely another side that hates this thing. But I'm like, how could you how could you not be in on this game when like all the smartest pe all the smartest companies are like fully aligning with this and know that this is where they're investing?
00:25:06
Danchez
And it's like, well, it's because they you might be able to say, like well, they they're profiting from this. Of course they are. And I'm like, yeah, but you think they would double down on something they didn't think was going to be really big? All of them are losing money on this right now and will be for the next year, two years, three years.
00:25:22
Danchez
They're investing heavily because they know it's going to be a big deal.
00:25:24
Travis
right Right.
00:25:26
Danchez
all of them are in this game now. Like, so all the big fan companies are doing it.
00:25:28
Travis
Literally.
00:25:32
Danchez
Fang as in like, if I can remember them all, Facebook, Apple,
00:25:37
Danchez
I can't remember the M. Oh, well, no, it's N, Netflix, Google. That's, I think there's some other one. NVIDIA is the other N, two Ns. Anyway, they're all they're all going after it.
00:25:49
Danchez
So poll of the week. I did a little poll. I didn't get a lot of responses this week. Usually i get over a hundred votes this time. I only got 28, but I asked, does your company provide training on AI?
00:26:01
Danchez
I was surprised by the results. Figured there four options. It was, the options were, yes, it's required. Yes, it's optional. No, they talk about it though.
00:26:14
Danchez
And no, they discourage AI use. We had 29% on the first one. Yes, it's required. I was surprised it was as high as it was. But again, my the audience I have on LinkedIn is is more AI, is more tech savvy.
00:26:27
Travis
Focused. Right. Uh-huh.
00:26:28
Danchez
It's more tech marketers.
00:26:30
Travis
right
00:26:30
Danchez
And they most of them are way more... like innovators and early adopters and their companies are too. 18% at yes, it's optional. So they they are being provided with training on AI.
00:26:43
Danchez
And then 43% said, no, they are they talk about it though. That's the one I expected to be the highest than it was. I expected it to be over like 50 to 60% though. I thought it was going to be even higher than it was even for a tech companies.
00:26:56
Danchez
And then 11% of no, they discourage AI use.
00:27:01
Travis
I'm surprised by the last that there was 11% by they discourage AI use. That's high.
00:27:09
Danchez
Yeah, the big companies, man, are nervous because, again, as a big company, you have to think about all the risks because it's way easier to lose the money than gain the money.
00:27:19
Danchez
You already have a money-making machine, and therefore it becomes it becomes a defense game.
00:27:21
Travis
I don't know.
00:27:23
Danchez
All big companies work like this. It's why I would never want to be a marketer for a big company because everything you ever write has to go through legal. Even when I was working for Sweetfish, we were pitching like some bigger companies like Facebook. And I was like, do we want to work with Facebook? Because every podcast episode we do has to be run through their legal team.
00:27:42
Danchez
yeah Oh my gosh.
00:27:43
Travis
Yeah, a friend of mine friend of mine made provotion promotional videos for Chick-fil-A, and wow. The amount of scrutiny. Every frame, every script, script word let word. I mean, it was wow.
00:27:59
Travis
I was shocked by how much they dictated the music. the It was wild.
00:28:05
Danchez
So of course, a lot of employees at these companies are just using personal ChatGPT accounts because obviously it's hard not to, like it makes you so much more productive.
00:28:13
Travis
Right.
00:28:15
Danchez
You're like, well, like i need some ideas. and they just pull open their phone on ChatGPT and start coming at it.
00:28:19
Travis
Wow.
00:28:20
Danchez
This is what's happening a lot. But so of course they have, if even sometimes they like have training required. It's actually like policy training on, hey, don't use ChatGPT.
00:28:26
Travis
right
00:28:29
Danchez
If you do, this is the consequence, blah, blah, blah. so So I wonder if some of the yeses are actually that. I think more and more, these are going to go up the no, but we're talking about it. We'll continue to stay high for a long time. Cause again, it's going to take a long time for companies to like actually adopt it, but they're going to be talking about it, but it's easy to talk about hard to actually execute and put something in place.
00:28:52
Danchez
I kind of wonder the ones that say yes required, I should follow up with everybody who voted for that. Cause again, there's only 28 votes. So it's probably only like 10 people that voted for that.
00:28:59
Travis
Right.
00:29:00
Danchez
or less, I'll just manually DM them and say like, hey, like, what does that training look like?
00:29:06
Travis
Uh-huh.
00:29:06
Danchez
That'd be my next question.
00:29:07
Travis
That would be my question as well.
00:29:07
Danchez
Like, are they... Are they just writing their own internal training and policy and that's what you're being trained on? Are you outsourcing it? Do you have a consultant you're working with? Did you find like a yeah Udemy course?
00:29:18
Danchez
Did you find a university course? Because like there's there's there's universities putting out these little tiny mini courses on agents and stuff.
00:29:20
Travis
It
00:29:25
Danchez
And i'm like, because I see people posting about them sometimes. I don't know how helpful they are, but they're out there.
00:29:32
Travis
it it makes me skeptical that they have effective training Only because if they didn't have someone like you, Dan, who was literally checking and scouring the news every day, practicing, using, I mean, seeing what works and doesn't work to actually have them feel equipped and actually trained.
00:29:54
Travis
Who is up to date on how fast AI is being created? I guess it's, unless it's just standardized, like prompt writing and
00:30:05
Danchez
all of my peers that are in like the AI space, ai is even just AI marketing, like have a hard time keeping up with it. so I can only imagine, especially over the last three months, you're like, my gosh, it's freaking sprinting now.
00:30:12
Travis
Right.
00:30:18
Danchez
Like,
00:30:19
Travis
They'd have to have a dedicated AI researcher just to see how that their company or their position could best use and utilize research.
00:30:29
Danchez
The funny part is like most of the updates are fun and exciting and some of them are really substantial. We've actually had some really like the three, like the Grok update, this 4.5, the Cloud update. These are actually all substantial and pretty meaningful to marketers. Like if you use Cloud, like this is going to be a big deal for you.
00:30:46
Danchez
You're using ChatGPT, this is going to be a big deal for you. This is a major upgrade.
00:30:49
Travis
Right. Right.
00:30:51
Danchez
but generally most of the announcements that come out about AI are just like hype. They're just not useful. I get messages every day from people being like, have you seen this? Have you seen this? Have you seen this? I'm like, nope, nope, nope.
00:31:03
Danchez
What do you think? I'm like, eh, eh, whatever. ever Because every tech company is now an AI company, at least most of them.
00:31:12
Travis
right
00:31:13
Danchez
So every update's an AI update.
00:31:15
Travis
right
00:31:16
Danchez
but most of them just aren't really that great. but But if you don't know, then all those updates look like you're just falling behind all the time. So people have a perception that they're falling behind all the time.
00:31:28
Danchez
I'm like, actually, if you just work on the basics of like learning how to leverage chat GPT, learning how to custom GPTs, let's like learn how to get good at prompting and then figure out how to build good custom GPTs is like, and build a lot of them, like learn how to build them out and like replicate your job with them.
00:31:43
Danchez
So you have a little army of custom GPTs.
00:31:43
Travis
Right. Right.
00:31:46
Danchez
that would be that would be next level like a lot of people don't know about that but that's like that's been out for over a year now year and a half now and that's like the best place to actually still put in the reps of getting good at this is building those things out so it's actually the older tech that you need to double down on but i'm not sure what they're doing for training in companies
00:31:50
Travis
right
00:31:54
Travis
right
00:32:08
Danchez
Because i would my training just focuses on like, hey, learn how to think about what you want and then get good at testing it over and over again and then building in custom GPTs is how I do training.
00:32:18
Travis
Right.
00:32:18
Danchez
Because that's like, it's the fundamentals. you know It's like the drilling, right? That nobody likes to do.
00:32:22
Travis
Uh-huh.
00:32:23
Danchez
That is the drilling of AI, prompt engineering and building custom GPTs.
00:32:29
Travis
Right.
00:32:30
Danchez
Have you built any custom GPTs?
00:32:33
Travis
No, I mean, I've put some simple tasks in for projects to make sure that it understands the basis of the project, the information that I'm plugging in, what I'm hoping for it to do.
00:32:45
Travis
But I haven't built custom GBTs, which...
00:32:48
Danchez
You mean in chat GPT's projects, the feature?
00:32:51
Travis
Yeah.
00:32:52
Danchez
Okay.
00:32:53
Travis
Because they kind of prompt you like, hey, give me clear instructions for what I'm doing with this information.
00:32:53
Danchez
That's...
00:32:59
Danchez
I feel like I need to go back and do another whole episode on just custom GPTs, because I don't think people understand how important they are, which is why I'm overemphasizing it right now.
00:33:05
Travis
Hmm.
00:33:06
Danchez
If you're listening to this and you haven't built custom GPTs, that's the next level. Like forget about all the other updates, custom GPTs. Like go back through the episode library and go find all my episodes on building custom GPTs.
00:33:20
Danchez
that's That's what you need to do. This is how you level up. When everybody else is chasing the hype, switching from model to model, they're all wasting time. You need to drill the basics and just custom GPTs, prompt engineering.
00:33:32
Danchez
This is this is the game.
00:33:33
Travis
Yo, I'm definitely in that category where I'm like, ooh, what's this shiny thing over here? Oh, how does this one sound? Ooh, what's deep research? So I'm definitely jumping around looking for...
00:33:43
Danchez
deep Deep research worth jumping off.
00:33:45
Travis
Yeah, okay.
00:33:45
Danchez
that but That one is shiny, but every once in a while, something new and shiny comes out that's actually really substantial and will continue to be substantial for years.
00:33:53
Travis
Right.
00:33:53
Danchez
Deep research is one of those.
00:33:55
Travis
Yeah.
00:33:56
Danchez
Worth diving into right now and getting good at it and practicing it. It's almost worth everybody buying a pro license just for the next month just to get in more reps of using it. Because like I said, I think the ten the limit of 10 a month, like,
00:34:05
Travis
well Right.
00:34:10
Danchez
That's a really hard limit. You will blow through them, which means you won't be you won't be getting in then enough practice and trial and error in order to really hone it. So call it a training budget of $200 one time, and then and that's what I'm doing. I'm just going to do it once, and then I'm going to go back to plus.
00:34:24
Danchez
But by then, I'll put in enough reps that I can make the most of those 10.
00:34:29
Travis
Have you compared deep researches across different platforms from like Grok to ChatGPT?
00:34:34
Danchez
Oh, yeah.
00:34:35
Travis
you find the chat should be tease deep researches
00:34:39
Danchez
Yes.
00:34:39
Travis
deeper.
00:34:40
Danchez
Yep. Interestingly, it's it's actually, that I thought when I first tested it on Plus that the Pro was substantially better.
00:34:51
Danchez
And I found out they're actually the same. But the difference with Pro is that you have the 01 Pro reasoning model, which was better than I thought.
00:35:00
Travis
Oh,
00:35:01
Danchez
Like the difference between 01 and 01 Pro is actually pretty substantial. Because, you know, have you tried the deep research one out yet? Have you tried, and plus, have you tried the deep research feature?
00:35:12
Travis
Yeah, in chat GBT I have.
00:35:14
Danchez
Yeah. You know how when you when you kick it off deep research, it asks you some questions and you answer them and it goes into deep research mode and it has like a loading bar?
00:35:21
Travis
Yeah.
00:35:22
Danchez
O1 Pro has that same loading bar without doing any deep research.
00:35:28
Travis
oh
00:35:29
Danchez
Because of how long it takes to think about your question.
00:35:32
Travis
Right.
00:35:33
Travis
Well.
00:35:33
Danchez
So O1 Pro just takes a substantial more time to think. And therefore it's more expensive to run, which is why it's Pro. But it does. So you can actually pair O1 Pro with Deep Research in the Pro model of ChatGPT.
00:35:46
Danchez
And that makes it better at Deep Research.
00:35:48
Travis
what do you find that what do What do you find the, I don't know, I guess the deep markers of difference between ChatGPT and Grok in the deep research field?
00:36:00
Danchez
It will go, it just, ChatGPT will go deeper and its reasoning models are fantastic, or are deeper, go are better than Grok's.
00:36:03
Travis
Really? like
00:36:10
Danchez
Grok has some good reasoning model, but it's not as good as where ChatGPT is at, who's on the cutting edge of reasoning models. so
00:36:17
Travis
The deeper deep research model. I like that.
00:36:19
Danchez
Yeah.
00:36:19
Travis
Yeah.
00:36:20
Danchez
and And it'll spend more time just accessing more source more sources. It'll spend more time thinking about it, which just makes its output better. The one thing Grok does a lot better, it has two things. One, it formats it way better without having you to say anything.
00:36:34
Danchez
It'll just come out and the report will be like skimmable and you'll be like looking at it. You're like, ooh, ooh. chat gpts unless you tell it we'll format it like f freaking garbage it'll just be like one block of text and i'll have some bolding in there but like it's absolutely garbage which why you have to tell it to and again it's right this is good thing it has a reasoning model be like oh let me reformat this before i send it to them the other thing grok has is access to x that is that will continue to be a major advantage for grok after that its reports are shorter and not as thorough
00:36:39
Travis
I did find that.
00:36:52
Travis
Right. Totally.
00:37:01
Travis
totally
00:37:07
Danchez
But it's still really good. Google's is also really good. I really like Google's. It also comes pre like formatted really well without you having to ask for it. And I find it does a pretty deep research. Google's reasoning models aren't as good. So it's, it's, it's thinking about it as not as, as solid.
00:37:23
Danchez
But I'd say it's, it's just as good as it's in some ways better than Grok because it's a longer report. It'll give you, you know, two page report. ChatGPT will give you like a 10 page report.
00:37:34
Danchez
Grok will give you two-page report. And then perplexity's deep research model not even worthwhile, in my opinion. But and't I'm not a big perplexity fan.
00:37:45
Travis
I know.
00:37:45
Danchez
Do use perplexity?
00:37:46
Travis
No.
00:37:47
Danchez
I'm like, I don't use perplexity at all. A lot of people swear by perplexity. I'm like, I don't get it. I just don't.
00:37:53
Travis
It just got used to its user face, I'm sure. And they're just, it just seems really convenient when it starts pulling up YouTube videos. And as it scans for information, it it pulls up a multitude of different media of resources. So it feels kind of like,
00:38:09
Travis
more integrated with the internet. I would, that's, that would be my number one reason why people like it because when you're on chat, you BT, unless you make it look for videos and it provides links and sometimes the links don't work when you click it on your phone, it's really annoying, but perplexity is just a little bit smoother.
00:38:25
Travis
that That'd be my only guess.
00:38:25
Danchez
Yeah, they definitely got it on AI search. They're the leader in AI search, but everyone's catching up to them.
00:38:28
Travis
Yeah. Yeah.
00:38:30
Danchez
we'll We'll see what they do They just released a browser, apparently.
00:38:33
Travis
Oh, really?
00:38:34
Danchez
Yeah, I'm like, you're going to compete against Chrome? Good luck. Good luck.
00:38:38
Travis
Yeah. and didn't know that. That's funny.
00:38:40
Danchez
I got all my Chrome extensions that I can't part with because I've tried going to Safari multiple times and I'm like, I can't. It's just Google's got that sucker on lockdown.
00:38:46
Travis
No, I can't either.
00:38:48
Danchez
Yeah. All right. Last topic of the day is the viral post. And I pulled a snapshot from Twitter. This is from Nick St. Pierre. And he said, in just the past few weeks, that's funny because I took this snapshot a couple of days ago and I'm like, dang, this is already out of date. he sees He said, in just the past few weeks, O1 Pro was SOTA or S-O-T-A as in state of the art.
00:39:14
Danchez
one Pro was was state of the art. Deep Seek R1 was state of the art. O3 Mini was state of the art. Grok 3 was state of the art.
00:39:26
Danchez
Claude 3.7 was state of the art. And now we have ChatGPT 4.5, now the state of the art, right? Can you feel the acceleration? And just to kind of give some context, like he didn't include the dates, but I went and found the dates.
00:39:39
Danchez
Oh, Worm Pro came out December fifth
00:39:43
Danchez
DeepSea came out January 20th.
00:39:43
Travis
Wow.
00:39:46
Danchez
O3 Mini came out 31st of January. Grok3 came out February 17th. Claude 3.7 came out earlier this week, February 24th.
00:39:53
Travis
Rock three. Wow.
00:39:57
Danchez
And che like even when I typed up this report, expect at any time, chat GPT 4.5, what I'm reading from, well, it was launched yesterday on the 27th.
00:40:04
Travis
It's
00:40:06
Danchez
I can't prepare for these episodes fast enough to keep up with the freaking news.
00:40:11
Travis
crazy.
00:40:12
Danchez
ChatGPT5 sometime in May. Google will probably drop something next week or in the next couple of weeks. Who who knows? They're overdue.
00:40:20
Travis
Wow.
00:40:21
Danchez
It's been two months.
00:40:23
Travis
Wow. Wow.
00:40:24
Danchez
Like, can you feel the acceleration? I'm like, my gosh. And maybe maybe everybody's just like stumbling over themselves and we'll get a breather after a while. But who knows? I expect some image updates. Hopefully Dolly gets an update soon. I don't know.
00:40:41
Danchez
Who knows? If we continue at this pace, it's it's been rapid fire for three months now.
00:40:43
Travis
wow
00:40:47
Danchez
It's been nuts.
00:40:47
Travis
It's exciting. I think we should add a segment on this show called time for the nihilistic nihilistic perspective, the nihilists perspective. Have you seen the video of the AI controlled robot on a bicycle jumping up a platform that's like five feet in the air?
00:41:04
Danchez
no
00:41:06
Travis
you've we've all seen the Boston dynamic robots doing flips and carrying things where it almost to looks like it was created with a, you know, AI model video creation, but it's not, it's actually real.
00:41:17
Travis
Well, there's a new video of an AI controlled robot controlling a bicycle where it jumps so high, stays on its two wheels and then jumps off the platform. And they're saying it's getting better at learning how to do things like this because they have AI. Yeah.
00:41:33
Travis
developed in the in the robot so anyways it's controlling a bicycle there's no pedals it just has a motor to control the wheels it is on one arm no it's like it's just one arm attached to a bike and then the the main cell of the robot is like this backpack size
00:41:35
Danchez
My gosh. So like a robot's riding a bike.
00:41:44
Danchez
What? Oh, so there's no like humanoid robot on it.
00:41:56
Travis
I don't know, computer that sits on the spring loaded arm and it's just jumping around on this bike and moving at the same time.
00:41:58
Danchez
Oh, I see. Yeah.
00:42:04
Travis
Anyways, go watch it.
00:42:05
Danchez
Interesting.
00:42:06
Travis
And soon AI, AI will be controlling tanks.
00:42:08
Danchez
put a link in the description to that one.
00:42:14
Danchez
but Hence the nihilistic. You're like, I don't know. We can't end this show on a downer, bro.
00:42:24
Danchez
We're the optimist crew.
00:42:25
Travis
Listen,
00:42:26
Danchez
We want to talk about the good things AI is doing.
00:42:27
Travis
we are the o of this group but It's so fun to talk about. That's my favorite thing.
00:42:33
Danchez
I know. I know.
00:42:35
Travis
oh
00:42:35
Danchez
Lastly, I want to add a community highlight. I was going to launch a school community AI driven marketers, but ever since I got hired by AI Examiner, they have their own community and that's the one that I'm actually engaged with on a daily basis.
00:42:49
Danchez
And I wanted to highlight it because I'm actually doing like news updates, live news updates where everybody in the community comes in and we talk about what's going on every other week in our AI labs.
00:42:59
Danchez
I actually have a whole different video series in that community. yeah It's a paid premium community, but I'm doing a whole series of mini lessons where I've gone deep into Google Notebook LM and how to use it for marketing. I've gone deep on chat GPT projects, which is something I would have loved to do on this channel. But if you want it, that one's behind the AI business society in the community.
00:43:20
Danchez
But I wanted to highlight it here because we're going be having some awesome conversations in the AI lab soon. So if you want to meet in a group and have conversations, check out the AI Business Society. you can go to danchez.com slash society it'll send you right there. You can learn more about it.