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EP645: TL Nuggets #189 - Why Trump Really Won, & Why It Matters To Your Business
71 Plays5 days ago
“Podcast guesting in 2025 is the number one most effective way to generate leads, sales, and clients, bar none.”
Here’s the deal: if you’re not leveraging podcast guesting in 2025, you’re probably still using flip phones and writing checks at the grocery store. Podcast guesting isn’t just a strategy; it’s *the* strategy for generating leads, closing sales, and building a six-figure business. This episode breaks down a winning formula for using podcast guest appearances as a lead generation powerhouse. With insights from over 700 guest appearances, it reveals the key elements: focus on intention, preparation, choosing the right shows, and nailing your call to action. Whether you’re chasing clients or craving credibility, this episode provides a clear blueprint for success. Even Donald Trump won his 2024 presidential campaign in part by leveraging podcast guesting. Yes, it’s that powerful.
Book: Get Booked and Get Paid
Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.
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Transcript
The Rise of Podcast Guesting in 2025
00:00:02
Speaker
Podcast Guessing in 2025 is the number one most effective way to generate leads, sales, and clients, or none. All other methods are old race horses put out to pasture. They ain't winning races for you no more. You need the race horses that are winning today. And that's Nicky Ballouin Podcast Guessing. President Donald J. Trump was elected president in large measure because he leveraged podcast guessing.
Introducing Thought Leaders and Successful Practices
00:00:36
Speaker
Welcome to the Thought Leader Revolution with Nikki Ballou. Join the revolution. There's never been a better time in history to speak your truth, find your freedom, and make your fortune. Each week, we interview the world's top thought leaders and learn the secrets of how they built a six to seven figure practice. This episode has been brought to you by eCircleAcademy.com, the proven system to add six to seven figures a year to your thought leader practice.
Nicky Ballou's Six-Figure Podcast Guesting Strategy
00:01:04
Speaker
Welcome to another exciting episode of the The Thought Leader Revolution. I'm your host, Nicky Ballew, with another incredible, amazing, ah thought leader nugget coming your way. Folks, I've just published a highly, highly respected, well-received book called Get Booked and Get Paid, how to generate six figures plus a year through podcast guest. I am the world's leading authority on podcast guest monetization.
00:01:32
Speaker
I've been a guest since May 2022 on over 700 podcasts. I do a minimum 3 shows a week and typically I do between 8 and 12 shows a week.
00:01:47
Speaker
folks When it comes to guessing, when it comes to knowing how to be a ripper, kick ass, awesome, super califragilistic guest, I am it. I'm the man, the authority. And I say this, not to brag, but just to tell you that I've put in the reps and done the work.
00:02:05
Speaker
So, you need to
The Superiority of Podcast Guesting Over Traditional Methods
00:02:07
Speaker
understand a few things. Podcast Guessing in 2025 is the number one most effective way to generate leads. Sales and clients burn on. All other methods are old methods that used to work, used to could. They're kind of like race horses put out to pasture. They ain't winning races for you no more.
00:02:30
Speaker
Okay? They ain't. You need the racehorses that are winning today. And that's Nicky Ballouin podcast dusting. You need to understand that. And I can say this with confidence because on November the 5th of 2024, President Donald J. Trump was elected president of these here United States in large measure.
00:02:53
Speaker
Because he leveraged podcast guesting. He went on shows like Joe Rogan, like Lex Friedman, like Valuetainment, like Aiden Ross, like Sean Ryan. And what he did by going on those shows is he got access to people.
00:03:14
Speaker
that would otherwise not necessarily be voting for him. And it is estimated that he won four million votes due to his podcast guessing strategy. President Trump won just under 78 million votes. Kamala Harris won just over 74 million votes. Had he not gotten those seven those four million extra votes, Kamala Harris would have beaten him.
00:03:39
Speaker
by a million votes and likely won many, if not most of the swing states. This strategy put him over with the top. Now you might be thinking to yourself, well, Nikki, that sounds fabulous. Supercalifragilistic, fantastic and all, but why should I care? What does it have to do with me?
Podcast Guesting as a Business Growth Tool
00:03:57
Speaker
What's in it for me? W-I-I-F-M. What's in it for me? Great question. Best question you've ever asked. Because what Donald Trump did, podcast guesting can be replicated by you.
00:04:09
Speaker
to help you grow your business, to help you elevate your brand, to help you attract clients you otherwise wouldn't be able to get. Now, you don't need no four million new clients, but I'm betting you could use 10, 20, 30, 40 new clients, and podcast casting can help you generate anywhere between an extra 100,000 to $300,000 this year. Do I have your attention? Okay, you're thinking to yourself, okay, Nicky, you got my attention.
00:04:37
Speaker
You did it. You made it happen. So tell me, what do I need to know? First and foremost, you need an intention, powerful intention to go on shows, to generate leads, to generate sales and generic clients, leads, sales and clients, leads, sales and clients, not to have a great conversation. No, no, no, no. Fine if you do, but that's not your intention. Not to get visibility. No, no, no, no.
00:05:07
Speaker
Fine if you get visibility, but that's not your intention. Not to build your credibility. And again, fine if you do, but that's not your intention. Your intention is to get leads, to get sales, and to get clients. That intention is the starting point of your success. Secondly, you need to treat your podcast guest appearance with a degree of seriousness of purpose, just like you would if it were a TED Talk.
00:05:37
Speaker
What are you talking about, Nick? What do you mean I got to treat it like with a serious sense of purpose as if it were a TED talk? Very simple. If you were doing a TED talk, you would need to prepare. Every word would be scripted. You have only 18 minutes to speak. Every word is scripted. There is no time for ad-libbing. You've got to practice. You've got to prepare. And you've got to nail the landing on that TED talk. Nail it. You hear me? Of course you hear me. You understand.
00:06:07
Speaker
And the same has got to be true of your podcast guest apparel. Go in there ad libbing. You will never get what you need to get. You will never be able to open the ears of the host and the audience up to you as a solution to their most pressing, acute problems.
00:06:29
Speaker
And my friends, you go on a show as a podcast guest for one reason and one reason only, because you want to convince both the host and the audience that you are a potential solution to their most acute problems in your area of expertise, of course. That's what you need to do. You do that. You're rocket. You don't do that. You're crashing. You're burning. You're screaming in pain.
00:06:59
Speaker
because you will have wasted time, energy, cycles, money for no result. No result. Who the hell wants that? Who the hell needs that? So we're clear. Your intention is to get leads, sales, and clients. We're clear that you are going to treat your podcast guest appearance like a TED Talk. Every word of every answer must be scripted with no ad living.
Crafting a Clear Call to Action
00:07:29
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okay nigga you got my attention i love this you're thinking to yourself give me more give me more you must avoid avoid the wrong shows now first when you're trying to get your feet wet you can go on any old show just get your feet wet that might be the first one two three four five ten twelve shows but once that's done you gotta avoid going on the wrong why because you're gonna waste time energy cycles money we don't want that No, no, no, no, no. Not at all. Okay, Nicky, I'm getting this. It's good. What else? You must absolutely have a super clear call to action and you must articulate it well in one call to action, not multiple. Why? Because multiple calls to action confuse people and confuse people don't buy.
00:08:23
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Confuse people, don't buy. Multiple cost to action, confuse people, and confuse people, don't buy. As the great Donald donald Miller said on his show, Story Brand, if you confuse, you lose. And as the great Mark Bonnisser, my personal mentor and coach, and the greatest of men, has said repeatedly multiple times,
00:08:50
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A confused prospect does not buy. So one clear, well-articulated call to action, not multiples. Avoid confusing the host and the listener. Nikki, this is beautiful. Nikki, I'm loving this. You're thinking to yourself and you're saying to yourself, you got to give me just a little bit more. Give me more, Nikki. Give me more. Give me more. I'm digging this podcast casting thing. All right. I'll give you more.
00:09:20
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This will be the last thing I'm gonna give you today.
The Power of an Origin Story in Podcasting
00:09:22
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You need to start every story. Let me take that back. You need to start every podcast guest appearance by sharing your own, and I do mean your own, powerful introduction, origin story. Your powerful introduction, origin story needs to go deep into who you are, all about you, and it needs to have a strong bridge as to why That has you do what you do. Yes, sir. And I repeat, you need that powerful introductory origin story about you, who you are, and why that has you do what you do. And that bridge needs to be there. Gosh, darn it, Nicky, man, this is amazing. I'm digging this. But I want more. Well, if you want more, you're going to have to buy my new book. You got books in your bag.
00:10:19
Speaker
You're pumped to get paid. Go to Amazon and buy. You're pumped to get paid. How to generate six figures plus a year through podcast casting by Nicky Billow and Mark Palmier, sir, and Teresa Douglas. Nicky, Mark, Teresa, Nicky, the world's number one authority on podcast casting monetization. Mark, his coach and Teresa, his beloved and a super smart woman to boot. That's what you need to do.
00:10:48
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I know this is beneficial for you. This is going to change your life. Make sure you listen to this. You take detailed notes. You buy my book and learn why Trump really won and why that matters to you and your business. This episode has been brought to you by E-CircleAcademy.com, the proven system to add six to seven figures a year to your thought leader practice.