How to Go From Idea to 9 Figure D2C Brand by Owning a Niche with Bear Handlon (#53)

Bear Handlon joins to talk about his bootstrapped niche-apparel company Born Primitive. Bear talks about his experience starting his brand from a single product and building it up without any investment at all. 

TOPICS DISCUSSED IN TODAY’S EPISODE

·      How to turn a product into a company

·      How to build a supply chain

·      When do you make a side hustle your main focus

·      How to own the niche

·      How to choose between bootstrapping and funding

·      Lessons in brand building

·      How to turn rejection into motivation

·      The power of Branding

·      How do athletic disciplines translate to business

·      The importance of authenticity

 

Resources:

 

· bornprimitive.com

· Jim Huffman website

· Jim's Twitter

· GrowthHit

· The Growth Marketer's Playbook