You've heard all seven laws. Here's how to find the one that will actually move your business.

I'm taking on 10 companies to personally work with — we'll go through your business across all seven laws, grade where it's strong and where it's leaking, and pinpoint the single highest-leverage law you should focus on right now. 

Because that's where exponential growth usually hides.

If you're one of the 10, we'll do it at a meaningful discount — my goal here is to help founders, not to scale a service. Want in? Head to https://growthhit.com/, fill out the form, and mention you heard the podcast. I'd love to see if the 7 Laws can unlock your next stage.

About the book:
The 7 Laws of Scaling by Jim Huffman is the operating system that separates seven-figure companies from eight-figure ones.

Fewer than 5% of businesses ever cross $1M in revenue; less than 0.4% hit $10M. This book maps the seven sequential, compounding laws that decide whether a company scales or stalls — with a diagnostic worksheet in every chapter to pinpoint exactly which law you're breaking first.

🎁 Full bundle ($74): https://growthhit.com/7-laws-of-scaling/
📖 Free ebook: https://growthhit.com/the-laws-of-scaling/
📖 Amazon (Paperback, Kindle, Audiobook): https://www.amazon.com/Laws-Scaling-Hidden-Levers-Company-ebook/dp/B0H42LV2VH/

Bonus: Your Invitation to Work With Me

If the business only grows when you push and stops when you stop, you haven't found real leverage yet.

Law 7 is the unlock: multiplying through systems, teams, and assets instead of yourself. This is how seven figures becomes eight.

About the book:

The 7 Laws of Scaling by Jim Huffman is the operating system that separates seven-figure companies from eight-figure ones. 

Fewer than 5% of businesses ever cross $1M in revenue; less than 0.4% hit $10M. This book maps the seven sequential, compounding laws that decide whether a company scales or stalls — with a diagnostic worksheet in every chapter to pinpoint exactly which law you're breaking first.


🎁 Full bundle ($74): https://growthhit.com/7-laws-of-scaling/

📖 Free ebook: https://growthhit.com/the-laws-of-scaling/

📖 Amazon (Paperback, Kindle, Audiobook): https://www.amazon.com/Laws-Scaling-Hidden-Levers-Company-ebook/dp/B0H42LV2VH/

Ep 8 — Law 7: Expand

Early adopters convert easily — which is exactly why founders get blindsided when mainstream traffic plateaus.

Law 6 is removing every friction point between visitor and buyer so you convert at scale, not just with your fans.

About the book:

The 7 Laws of Scaling by Jim Huffman is the operating system that separates seven-figure companies from eight-figure ones. 

Fewer than 5% of businesses ever cross $1M in revenue; less than 0.4% hit $10M. This book maps the seven sequential, compounding laws that decide whether a company scales or stalls — with a diagnostic worksheet in every chapter to pinpoint exactly which law you're breaking first.


🎁 Full bundle ($74): https://growthhit.com/7-laws-of-scaling/

📖 Free ebook: https://growthhit.com/the-laws-of-scaling/

📖 Amazon (Paperback, Kindle, Audiobook): https://www.amazon.com/Laws-Scaling-Hidden-Levers-Company-ebook/dp/B0H42LV2VH/

Ep 7 — Law 6: Convert

If your growth dies the moment you stop paying for ads, you're renting your audience, not owning it.

Law 5 is about building compounding traffic — the kind that creates more traffic — and shifting from rented attention to owned reach.

About the book:

The 7 Laws of Scaling by Jim Huffman is the operating system that separates seven-figure companies from eight-figure ones. 

Fewer than 5% of businesses ever cross $1M in revenue; less than 0.4% hit $10M. This book maps the seven sequential, compounding laws that decide whether a company scales or stalls — with a diagnostic worksheet in every chapter to pinpoint exactly which law you're breaking first.


🎁 Full bundle ($74): https://growthhit.com/7-laws-of-scaling/

📖 Free ebook: https://growthhit.com/the-laws-of-scaling/

📖 Amazon (Paperback, Kindle, Audiobook): https://www.amazon.com/Laws-Scaling-Hidden-Levers-Company-ebook/dp/B0H42LV2VH/

Ep 6 — Law 5: Reach

You don't have to be better than your competitors — you have to be impossible to forget.

Law 4 is how to escape the sea of sameness, stop competing on price, and become the brand people actually remember. Different beats better.

About the book:

The 7 Laws of Scaling by Jim Huffman is the operating system that separates seven-figure companies from eight-figure ones. 

Fewer than 5% of businesses ever cross $1M in revenue; less than 0.4% hit $10M. This book maps the seven sequential, compounding laws that decide whether a company scales or stalls — with a diagnostic worksheet in every chapter to pinpoint exactly which law you're breaking first.


🎁 Full bundle ($74): https://growthhit.com/7-laws-of-scaling/

📖 Free ebook: https://growthhit.com/the-laws-of-scaling/

📖 Amazon (Paperback, Kindle, Audiobook): https://www.amazon.com/Laws-Scaling-Hidden-Levers-Company-ebook/dp/B0H42LV2VH/

Ep 5 — Law 4: Positioning

Most founders fund growth out of pocket and pray the ads work.

The eight-figure move is engineering a cash flywheel that pays for itself on day one. Law 3 breaks down the money model that never runs dry.

About the book:

The 7 Laws of Scaling by Jim Huffman is the operating system that separates seven-figure companies from eight-figure ones. 

Fewer than 5% of businesses ever cross $1M in revenue; less than 0.4% hit $10M. This book maps the seven sequential, compounding laws that decide whether a company scales or stalls — with a diagnostic worksheet in every chapter to pinpoint exactly which law you're breaking first.


🎁 Full bundle ($74): https://growthhit.com/7-laws-of-scaling/

📖 Free ebook: https://growthhit.com/the-laws-of-scaling/

📖 Amazon (Paperback, Kindle, Audiobook): https://www.amazon.com/Laws-Scaling-Hidden-Levers-Company-ebook/dp/B0H42LV2VH/

Ep 4 — Law 3: Money

A high-margin product that depends on you — your time, your calls, your hands — isn't a scalable business.

Law 2 is designing offers that deliver at scale without founder dependency. Here's how to spot the difference before it caps your growth.

About the book:

The 7 Laws of Scaling by Jim Huffman is the operating system that separates seven-figure companies from eight-figure ones. 

Fewer than 5% of businesses ever cross $1M in revenue; less than 0.4% hit $10M. This book maps the seven sequential, compounding laws that decide whether a company scales or stalls — with a diagnostic worksheet in every chapter to pinpoint exactly which law you're breaking first.


🎁 Full bundle ($74): https://growthhit.com/7-laws-of-scaling/

📖 Free ebook: https://growthhit.com/the-laws-of-scaling/

📖 Amazon (Paperback, Kindle, Audiobook): https://www.amazon.com/Laws-Scaling-Hidden-Levers-Company-ebook/dp/B0H42LV2VH/

Ep 3 — Law 2: Product

The best team in the world can't win in a market with headwinds.

Law 1 is about choosing terrain with tailwinds — a growing market with budgets that want to spend. Get this wrong and every other law gets harder.

About the book:

The 7 Laws of Scaling by Jim Huffman is the operating system that separates seven-figure companies from eight-figure ones. 

Fewer than 5% of businesses ever cross $1M in revenue; less than 0.4% hit $10M. This book maps the seven sequential, compounding laws that decide whether a company scales or stalls — with a diagnostic worksheet in every chapter to pinpoint exactly which law you're breaking first.


🎁 Full bundle ($74): https://growthhit.com/7-laws-of-scaling/

📖 Free ebook: https://growthhit.com/the-laws-of-scaling/

📖 Amazon (Paperback, Kindle, Audiobook): https://www.amazon.com/Laws-Scaling-Hidden-Levers-Company-ebook/dp/B0H42LV2VH/

Ep 2 — Law 1: Market

The reason businesses stall between $1M and $5M isn't effort — it's leverage. In this intro, Jim lays out the seven laws that decide whether a company scales or stalls, and how to find the one you're breaking right now. Start here before anything else.

About the book:

The 7 Laws of Scaling by Jim Huffman is the operating system that separates seven-figure companies from eight-figure ones. 

Fewer than 5% of businesses ever cross $1M in revenue; less than 0.4% hit $10M. This book maps the seven sequential, compounding laws that decide whether a company scales or stalls — with a diagnostic worksheet in every chapter to pinpoint exactly which law you're breaking first.


🎁 Full bundle ($74): https://growthhit.com/7-laws-of-scaling/

📖 Free ebook: https://growthhit.com/the-laws-of-scaling/

📖 Amazon (Paperback, Kindle, Audiobook): https://www.amazon.com/Laws-Scaling-Hidden-Levers-Company-ebook/dp/B0H42LV2VH/

Ep 1 — Intro

Imagine launching a brand and making a million in sales in just a week.

In today’s episode, you’ll hear from Brian Lockard, who launched a brand that aims to bring nurses shoes that make them feel like the respected professionals they are. Listen to the episode to hear what Brian has to say about founding BALA shoes: why he decided to market to nurses specifically, what it was like to go in on the brand 100%, and what Brian is doing to reach the next level of growth.


Topics Discussed in Today’s Episode:

 * How Brian came up with the idea for BALA nursing shoes
 * Why Brian selected nurses as a market instead of going more broadly
 * How Brian approached his finances when he was starting up
 * The influence that working at Nike had on the BALA 
 * When Brian started to see that they had a product that people wanted
 * How BALA’s launch aligns with the narrative about fundraising
 * How Brian came up with the name BALA
 * The most unexpected challenge Brian has had
 * Brian’s favorite tools
 * Advice Brian would give to a D2C founder starting today
 * The nicest thing anyone has done for Brian in his career

Resources:

 * Brian Lockard [https://www.linkedin.com/in/brianlockard/]
 * BALA [https://wearebala.com/]
 * Jim Huffman website [http://jimwhuffman.com/]
 * Jim's Twitter [https://twitter.com/JimWHuffman]
 * GrowthHit [https://growthhit.com/]
 * The Growth Marketer's Playbook [https://growthmarketersplaybook.com/]

Brian Lockard: Making $1.5M in 7 Days Launching His Shoe Brand - The Shopify Growth Show (#22)

Co-founder of GrowthHit & One Day Design.

What would you do if you were starting today? To help, here are half-baked startup ideas, growth marketing tactics, and stories from founders and creators - including my own journey as a bootstrapped 

If I Was Starting Today · Zencastr

If I Was Starting Today

What would you do if you were starting today? To help, here are half-baked startup ideas, growth marketing tactics, and stories from founders and creators - including my own journey as a bootstrapped business owner. All of the content is centered around helping founders, creators, and investors starting today.