What if you could turn BBQ ribs into a $250K/month Shopify business? That’s exactly what Andrew Buehler did  and it started with crowdfunding, cold emails, and serious sales hustle.

Jim sits down with Andrew Buehler to unpack one of the most unexpected eCommerce growth stories out there how he launched a premium BBQ brand and scaled it to $250K+ per month without outside investors.

Andrew shares his step-by-step process for using crowdfunding to launch, how he activated his network to get early traction, and the exact sales skills that helped him scale. It’s scrappy, smart, and full of lessons for any founder.

Key Topics Covered:

 * How to successfully launch with crowdfunding
 * Why activating your personal network is the ultimate unfair advantage
 * What actually matters when you’re launching on Shopify
 * Cold email and sales tactics that drive real customer acquisition
 * Design insights that helped build brand credibility fast
 * Why resilience is more important than funding

If you’re looking for a launch playbook rooted in hustle - this episode delivers the goods (literally and figuratively).

Resources:

 * Urban Smokehouse [https://www.urbansmokehouse.co/]
 * Jim Huffman website [http://jimwhuffman.com/]
 * Jim's Twitter [https://twitter.com/JimWHuffman]
 * GrowthHit [https://growthhit.com/]
 * The Growth Marketer's Playbook [https://growthmarketersplaybook.com/]

Additional episodes you might enjoy:

Startup Ideas by Paul Graham (#45) [https://podcasts.apple.com/us/podcast/startup-ideas-by-paul-graham-45/id1562388323?i=1000538908197]

Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41) [https://podcasts.apple.com/us/podcast/nathan-barry-how-to-bootstrap-a-company-to-%2430m-in/id1562388323?i=1000535983838]

How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44) [https://podcasts.apple.com/us/podcast/how-i-met-my-biz-partner-and-less-learned-hitting-%242m-arr-44/id1562388323?i=1000538187224]

Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10) [https://podcasts.apple.com/us/podcast/ryan-hamilton-on-his-netflix-special-touring-with/id1562388323?i=1000521072332]

How We're Validating Startup Ideas (#51) [https://podcasts.apple.com/us/podcast/how-were-validating-startup-ideas-51/id1562388323?i=1000543344688]



 

From Idea to $250k/Month Selling BBQ Ribs on Shopify - The Shopify Growth Show (#17)

This episode takes me back to the early days of Neat Apparel, when Claudio and I were just getting started.

For those who don’t know, Claudio is my business partner on Neat - our sweat-proof Shopify brand and he has one of the most fascinating backgrounds of anyone I’ve ever worked with.



He graduated from Stanford at 20. Climbed to the top of Wall Street. Then pivoted into entrepreneurship—first with a soccer brand, and now with me in performance apparel. In this conversation, we talked through the moment we decided to go all in on Neat.



We broke down the actual negotiations that brought us together, why we decided to buy IP before launching, and how we thought about scaling the brand through content, storytelling, and founder alignment. Looking back, it’s wild to see how much of that conversation still shapes how we run Neat today.



📋 What we cover:

 * The power of complementary business partnerships
 * How we negotiated (even when it was awkward)
 * Why we bought IP before building the brand
 * Why we decided to skip Amazon and retail—for now
 * Claudio’s leap from Wall Street to founder life
 * The “goalie mindset” he brings to our business
 * How we planned to scale Neat through storytelling and content

👉 If you’ve ever thought about taking on a co-founder, starting a brand from scratch, or buying IP—this episode gives you the raw behind-the-scenes of how it really comes together.

Resources:

 * Neat Apparel [https://www.neatapparel.com/]
 * Storelli [https://storelli.com/]
 * GrowthHit [https://growthhit.com/]
 * Jim Huffman website [http://jimwhuffman.com/]
 * How We're Growing Neat (Build in Public) [https://growthhit.com/category/neat/]

Additional episodes you might enjoy:

 * Startup Ideas by Paul Graham (#45) [https://podcasts.apple.com/us/podcast/startup-ideas-by-paul-graham-45/id1562388323?i=1000538908197]
 * Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41) [https://podcasts.apple.com/us/podcast/nathan-barry-how-to-bootstrap-a-company-to-%2430m-in/id1562388323?i=1000535983838]
 * How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44) [https://podcasts.apple.com/us/podcast/how-i-met-my-biz-partner-and-less-learned-hitting-%242m-arr-44/id1562388323?i=1000538187224]
 * Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10) [https://podcasts.apple.com/us/podcast/ryan-hamilton-on-his-netflix-special-touring-with/id1562388323?i=1000521072332]
 * How We're Validating Startup Ideas (#51) [https://podcasts.apple.com/us/podcast/how-were-validating-startup-ideas-51/id1562388323?i=1000543344688]

 

Meet My Neat Business Partner: Claudio’s Journey from Wall Street to Apparel - The Shopify Growth Show (#16)

Would you turn down funding after being featured on Shark Tank? Eric Bandholz did. In this episode, he breaks down how Beardbrand became one of the most iconic DTC companies 0 built on freedom, grit, and a wild Reddit strategy.

Jim talks with Eric Bandholz, founder of Beardbrand, about the raw, real story of building a DTC cult brand from scratch. Eric shares how he turned a niche grooming obsession into a 7-figure business - without funding, with help from Reddit, and by staying fiercely true to his values. It’s a founder story that throws out the rulebook.



Key Topics Covered:

 * Why school nearly derailed his founder path
 * The power of community-led growth
 * How Reddit became his early traction channel
 * Getting featured on Shark Tank (and what happened next)
 * Bootstrapping lessons and the real gift of staying lean
 * Product expansion done right
 * Why building a network is your secret growth weapon

If you believe in the power of community, conviction, and scrappy marketing - you’ll love this episode.

Resources:

 * Ecommerce Conversations [https://www.practicalecommerce.com/tag/podcasts]
 * BeardBrand [https://www.beardbrand.com/]
 * Jim Huffman website [http://jimwhuffman.com/]
 * Jim's Twitter [https://twitter.com/JimWHuffman]
 * GrowthHit [https://growthhit.com/]
 * The Growth Marketer's Playbook [https://growthmarketersplaybook.com/]
 * The Shopify Growth Show [https://shopifygrowthschool.com/]


Additional episodes you might enjoy:

 * Startup Ideas by Paul Graham (#45) [https://podcasts.apple.com/us/podcast/startup-ideas-by-paul-graham-45/id1562388323?i=1000538908197]
 * Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41) [https://podcasts.apple.com/us/podcast/nathan-barry-how-to-bootstrap-a-company-to-%2430m-in/id1562388323?i=1000535983838]
 * How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44) [https://podcasts.apple.com/us/podcast/how-i-met-my-biz-partner-and-less-learned-hitting-%242m-arr-44/id1562388323?i=1000538187224]
 * Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10) [https://podcasts.apple.com/us/podcast/ryan-hamilton-on-his-netflix-special-touring-with/id1562388323?i=1000521072332]
 * How We're Validating Startup Ideas (#51) [https://podcasts.apple.com/us/podcast/how-were-validating-startup-ideas-51/id1562388323?i=1000543344688]



Why This Founder Said “No” to Shark Tank Money and Still Built a 7-Figure Brand - The Shopify Growth Show (#15)

What if you could build a $25M+ business without raising a single dime?

Jesse Pujji has done it - multiple times. From bootstrapping his first agency to launching Gateway X and scaling productized services in the DTC world, Jesse has a blueprint for founders who want to build big without giving away equity. In this episode, he shares how you can do the same.

 
In this episode, Jim sits down with Jesse Pujji (Founder of Gateway X, Co-Founder of Ampush) to break down how he’s built, scaled, and exited businesses without venture capital. Jesse reveals his “Bootstrap Advantage” framework, why he believes most founders overcomplicate their growth strategy, and the exact levers he focuses on to grow companies from zero to eight figures.



This isn’t a theory session - it’s a behind-the-scenes look at the systems, mindset, and tactics Jesse uses to build bootstrapped giants.


Key Topics Covered:

 * The Bootstrap Advantage: Why it’s the best path for most founders
 * How Jesse validates new business ideas (quickly and cheaply)
 * The difference between “Productized Services” and traditional agencies
 * Growth levers bootstrapped founders must focus on
 * The psychology of staying lean while scaling big
 * Jesse’s personal workflow for launching multiple businesses at once

 
If you’re a Shopify founder, DTC marketer, or just someone tired of the VC hamster wheel, this episode is your blueprint.

Resources:

 * Jesse Pujji Twitter / X [https://twitter.com/jspujji]
 * Bootstrapped Giants [https://join.bootstrappedgiants.com/eec2]
 * GatewayX [https://www.gateway.xyz/]
 * Jim Huffman website [http://jimwhuffman.com/]
 * Jim's Twitter [https://twitter.com/JimWHuffman]
 * GrowthHit [https://growthhit.com/]
 * The Growth Marketer's Playbook [https://growthmarketersplaybook.com/]
 * The Shopify Growth School [https://shopifygrowthschool.com/]

 

Additional episodes you might enjoy:

 * Startup Ideas by Paul Graham (#45) [https://podcasts.apple.com/us/podcast/startup-ideas-by-paul-graham-45/id1562388323?i=1000538908197]
 * Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41) [https://podcasts.apple.com/us/podcast/nathan-barry-how-to-bootstrap-a-company-to-%2430m-in/id1562388323?i=1000535983838]
 * How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44) [https://podcasts.apple.com/us/podcast/how-i-met-my-biz-partner-and-less-learned-hitting-%242m-arr-44/id1562388323?i=1000538187224]
 * Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10) [https://podcasts.apple.com/us/podcast/ryan-hamilton-on-his-netflix-special-touring-with/id1562388323?i=1000521072332]
 * How We're Validating Startup Ideas (#51) [https://podcasts.apple.com/us/podcast/how-were-validating-startup-ideas-51/id1562388323?i=1000543344688]

How to Build a $25M+ Business Without Raising a Dime (Jesse Pujji’s Playbook) - The Shopify Growth Show (#14)

They didn’t just launch a wine brand - they created a whole new category. In this episode, Kendra Kawala shares how Maker Wines went from cold outreach to category leader.

Jim talks with Kendra Kawala, co-founder of Maker Wines, about how she turned B2B sales grit into DTC scale. From walking into wine shops cold to managing complex supply chains with 15 wineries, Kendra reveals the realities of launching a new product category — and why going B2B-first gave them an edge most DTC brands miss.

TOPICS DISCUSSED IN TODAY’S EPISODE

 * Why Maker Wines isn’t your typical DTC brand
 * The early grind of B2B-style sales
 * Managing logistics across 15 partner wineries
 * What business school got right  and wrong
 * Choosing the right co-founder for scale
 * Order economics and conviction at launch
 * Applying B2B thinking to consumer marketing

If you’re launching something new — or want to scale smart — this is the episode you’ll come back to twice.



Resources:

 * https://www.makerwine.com/
 * Jim Huffman website [http://jimwhuffman.com/]
 * Jim's Twitter [https://twitter.com/JimWHuffman]
 * GrowthHit [https://growthhit.com/]
 * The Growth Marketer's Playbook [https://growthmarketersplaybook.com/]
 * The Shopify Growth School [https://shopifygrowthschool.com/]

 

Additional episodes you might enjoy:

Startup Ideas by Paul Graham (#45) [https://podcasts.apple.com/us/podcast/startup-ideas-by-paul-graham-45/id1562388323?i=1000538908197]

Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41) [https://podcasts.apple.com/us/podcast/nathan-barry-how-to-bootstrap-a-company-to-%2430m-in/id1562388323?i=1000535983838]

How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44) [https://podcasts.apple.com/us/podcast/how-i-met-my-biz-partner-and-less-learned-hitting-%242m-arr-44/id1562388323?i=1000538187224]

Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10) [https://podcasts.apple.com/us/podcast/ryan-hamilton-on-his-netflix-special-touring-with/id1562388323?i=1000521072332]

How We're Validating Startup Ideas (#51) [https://podcasts.apple.com/us/podcast/how-were-validating-startup-ideas-51/id1562388323?i=1000543344688]



 

How She Used B2B Tactics to Scale a DTC Wine Brand - The Shopify Growth Show (#13)

It started with a nickname. Then became a joke. And somehow… a 6-figure DTC brand. In this episode, Ryan Rock shares how Fatboy was born and how he turned culture, community, and UGC into a real business.

Jim sits down with Ryan Rock to tell the unconventional story behind Fatboy - a brand that started as a laugh between friends and ended up hitting six figures. From pop-up marketing to micro-influencer strategy, Ryan breaks down what it really takes to turn momentum into money (without VC money or fancy tactics).

Key Topics Covered:

 * How Fatboy started from an inside joke
 * The early wins and major milestones
 * UGC-first growth and creative content plays
 * Pop-ups, local events, and offline hustle
 * Building clubs and communities around the brand
 * Micro-influencer and word-of-mouth strategy

If you’re thinking about launching a DTC brand — or want to grow without paid ads — this episode is packed with scrappy tactics and founder truths.

Resources:

 * Fat Boy Surf Club [https://fatboysurfclub.com/collections/t-shirts]
 * Jim Huffman website [http://jimwhuffman.com/]
 * Jim's Twitter [https://twitter.com/JimWHuffman]
 * GrowthHit [https://growthhit.com/]
 * The Growth Marketer's Playbook [https://growthmarketersplaybook.com/]
 * The Shopify Growth School [https://shopifygrowthschool.com/]

 

Additional episodes you might enjoy:

 * Startup Ideas by Paul Graham (#45) [https://podcasts.apple.com/us/podcast/startup-ideas-by-paul-graham-45/id1562388323?i=1000538908197]
 * Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41) [https://podcasts.apple.com/us/podcast/nathan-barry-how-to-bootstrap-a-company-to-%2430m-in/id1562388323?i=1000535983838]
 * How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44) [https://podcasts.apple.com/us/podcast/how-i-met-my-biz-partner-and-less-learned-hitting-%242m-arr-44/id1562388323?i=1000538187224]
 * Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10) [https://podcasts.apple.com/us/podcast/ryan-hamilton-on-his-netflix-special-touring-with/id1562388323?i=1000521072332]
 * How We're Validating Startup Ideas (#51) [https://podcasts.apple.com/us/podcast/how-were-validating-startup-ideas-51/id1562388323?i=1000543344688]



 

From Inside Joke to 6-Figure DTC Brand - The Fatboy Story - The Shopify Growth Show (#12)

What would make someone spend a small fortune on the domain Couch.com? In this episode, Alex Back reveals the real reasons  and how it helped him build and sell a 7-figure business.

Jim sits down with Alex Back, founder of Couch.com and Apt2b, to unpack the journey of bootstrapping an eCommerce brand and exiting with impact. From domain strategy to traffic growth and earnouts, this is a masterclass in building smart and selling well.

Alex doesn’t hold back on what worked, what flopped, and what he’d do differently.

Key Topics Covered:

 * Why “couches” was the niche of choice
 * The surprising ROI of a premium domain
 * Building sustainable traffic through SEO
 * Structuring a strong co-founder relationship
 * What makes the right time to sell
 * Smart growth hacks that moved the needle
 * Why earnouts might be underrated

If you’re building, buying, or selling an eCom brand — this episode is packed with real talk and hard-won insights. Subscribe for more tactical founder convos like this.

Resources:

 * Couch.com [https://couch.com/]
 * Jim Huffman website [http://jimwhuffman.com/]
 * Jim's Twitter [https://twitter.com/JimWHuffman]
 * GrowthHit [https://growthhit.com/]
 * The Growth Marketer's Playbook [https://growthmarketersplaybook.com/]
 * The Shopify Growth Show [https://shopifygrowthschool.com/]

Additional episodes you might enjoy:

 * Startup Ideas by Paul Graham (#45) [https://podcasts.apple.com/us/podcast/startup-ideas-by-paul-graham-45/id1562388323?i=1000538908197]
 * Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41) [https://podcasts.apple.com/us/podcast/nathan-barry-how-to-bootstrap-a-company-to-%2430m-in/id1562388323?i=1000535983838]
 * How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44) [https://podcasts.apple.com/us/podcast/how-i-met-my-biz-partner-and-less-learned-hitting-%242m-arr-44/id1562388323?i=1000538187224]
 * Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10) [https://podcasts.apple.com/us/podcast/ryan-hamilton-on-his-netflix-special-touring-with/id1562388323?i=1000521072332]
 * How We're Validating Startup Ideas (#51) [https://podcasts.apple.com/us/podcast/how-were-validating-startup-ideas-51/id1562388323?i=1000543344688]

The 7-Figure Exit Behind Couch.com (And the $600K Domain Bet That Made It Happen) - The Shopify Growth Show (#11)

Most brands start online. Robert Nelson did the opposite and it changed everything. He used real-world feedback, military discipline, and pop-up precision to launch a thriving DTC brand.

In this episode, Robert Nelson of Just Mystic shares the unconventional path his brand took to gain traction - starting offline with brick-and-mortar and pop-up activations before ever building a Shopify store. With a Marine mindset and data-driven instincts, Robert explains why starting on the ground gave him an edge online.

Whether you’re validating a product or scaling DTC, this episode shows why doing it the “wrong” way might be exactly right.

Key Topics Covered:

 * Why starting with a physical location validated the product faster
 * How in-person pop-ups revealed customer behavior and pain points
 * The move from offline to Shopify — and what changed
 * Military leadership lessons applied to brand-building
 * Using basic retail economics to unlock higher margins

Follow The Shopify Growth Show for more real founder playbooks - from brick-and-mortar rebels to AI-native operators.

Resources:

 * Just Mystic [https://justmystic.com/collections/mystic-coastal-apparel]
 * Jim Huffman website [http://jimwhuffman.com/]
 * GrowthHit [https://growthhit.com/]

Additional episodes you might enjoy:

 * Startup Ideas by Paul Graham (#45) [https://podcasts.apple.com/us/podcast/startup-ideas-by-paul-graham-45/id1562388323?i=1000538908197]
 * Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41) [https://podcasts.apple.com/us/podcast/nathan-barry-how-to-bootstrap-a-company-to-%2430m-in/id1562388323?i=1000535983838]
 * How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44) [https://podcasts.apple.com/us/podcast/how-i-met-my-biz-partner-and-less-learned-hitting-%242m-arr-44/id1562388323?i=1000538187224]
 * Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10) [https://podcasts.apple.com/us/podcast/ryan-hamilton-on-his-netflix-special-touring-with/id1562388323?i=1000521072332]
 * How We're Validating Startup Ideas (#51) [https://podcasts.apple.com/us/podcast/how-were-validating-startup-ideas-51/id1562388323?i=1000543344688]

 

From Brick & Mortar to Shopify Success - The Shopify Growth Show (#10)

We bought a DTC brand. Now we’re putting it through the GrowthHit wringer. This is the actual strategy we’re using to scale Neat Apparel — and yes, we’re sharing everything.

In this solo episode, Jim Huffman shares the full behind-the-scenes growth plan for Neat Apparel — a sweat-proof clothing brand recently acquired by GrowthHit. You’ll hear the exact tactics he’s using to revamp the site, increase AOV, build email flows, and tackle paid ads — all with a bootstrapped budget and a sharp eye on product-market fit.

If you want a real-time blueprint for scaling a Shopify brand in a red-ocean category, this is it.

Key Topics Covered:

 * Why “shut up and listen” was step one post-acquisition
 * AOV > ROAS: The case for bundling and upsells
 * How they’re balancing paid media and scrappy growth
 * Their ad creative testing process (30+ angles)
 * SEO, seasonality, and what they’re betting on long-term

Follow The Shopify Growth Show for more build-in-public breakdowns like this. Real playbooks, no fluff.             


Resources:

 * The Shopify Growth School [https://shopifygrowthschool.com/]
 * Neat Website [https://www.neatapparel.com/]
 * Jim Huffman website [http://jimwhuffman.com/]
 * Jim's Twitter [https://twitter.com/JimWHuffman]
 * GrowthHit [https://growthhit.com/]
 * The Growth Marketer's Playbook [https://growthmarketersplaybook.com/]

Additional episodes you might enjoy:

 * Startup Ideas by Paul Graham (#45) [https://podcasts.apple.com/us/podcast/startup-ideas-by-paul-graham-45/id1562388323?i=1000538908197]
 * Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41) [https://podcasts.apple.com/us/podcast/nathan-barry-how-to-bootstrap-a-company-to-%2430m-in/id1562388323?i=1000535983838]
 * How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44) [https://podcasts.apple.com/us/podcast/how-i-met-my-biz-partner-and-less-learned-hitting-%242m-arr-44/id1562388323?i=1000538187224]
 * Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10) [https://podcasts.apple.com/us/podcast/ryan-hamilton-on-his-netflix-special-touring-with/id1562388323?i=1000521072332]
 * How We're Validating Startup Ideas (#51) [https://podcasts.apple.com/us/podcast/how-were-validating-startup-ideas-51/id1562388323?i=1000543344688]

We Took Over a Shopify Brand - Here’s the Exact Plug & Play Growth Strategies - The Shopify Growth Show (#9)

Most founders talk about comfort. Aman engineered it. His Shopify brand took a pain point, added performance tech, and scaled to 8-figures.

Aman Advani didn’t plan on launching a DTC fashion brand. But after hating his own suits while working in consulting, he co-founded Ministry of Supply - a menswear company built around comfort, performance, and design. In this episode, he breaks down how they launched with a viral Kickstarter, found product-market fit fast, and scaled through relentless product iteration.

If you’re trying to build a differentiated Shopify brand, this episode is packed with tactical gold.

Key Topics Covered:

 * Launching on Kickstarter: strategy, messaging, and momentum
 * Engineering product-market fit from real pain points
 * Why Ministry of Supply doubled down on performance materials
 * Growing a fashion brand with DTC + retail
 * CEO-level shifts: what Aman had to learn (and unlearn)

If you’re building a Shopify brand that solves a real problem — follow The Shopify Growth Show for weekly founder playbooks and tactical episodes.

Resources:

 * Aman Advani [https://www.linkedin.com/in/amanadvani/]
 * Ministry of Supply [https://www.ministryofsupply.com/]
 * Jim Huffman website [http://jimwhuffman.com/]
 * Jim's Twitter [https://twitter.com/JimWHuffman]
 * GrowthHit [https://growthhit.com/]
 * The Growth Marketer's Playbook [https://growthmarketersplaybook.com/]
 * The Shopify Growth Show [https://shopifygrowthschool.com/]

How This MIT Grad Launched an 8-Figure Shopify Brand – with Aman Advani - The Shopify Growth Show (#8)

What would you do if you were starting today? To help, here are half-baked startup ideas, growth marketing tactics, and stories from founders and creators - including my own journey as a bootstrapped business owner. All of the content is centered around helping founders, creators, and investors starting today.

If I Was Starting Today

Jim Huffman's Show

Co-founder of GrowthHit & One Day Design.

Jim Huffman

Shows