In this episode, Jim shares a recent live talk prepared for the launch of the Growth Marketing Operating System—a framework for identifying and overcoming growth blockers. This talk focuses on increasing conversions and improving your conversion rate, tackling common issues such as poor lead generation and low e-commerce sales. Jim delves into strategies like creating urgency, developing activation offers, and using the right offer formula. He also shares examples from successful companies illustrate how they overcame conversion challenges and scaled their operations.

TOPICS DISCUSSED IN TODAY’S EPISODE

 * Introduction to Growth Marketing Operating System
 * Identifying Growth Blockers
 * Key Questions to Diagnose Conversion Issues
 * Unpacking the Irresistible Offer Formula
 * Case Studies of Successful Offers
 * Spectrum of Activation Strategies
 * Real-World Examples of Activation Offers
 * Building in Public: Our Own Experiments
 * Conclusion and Final Thoughts

Resources:

 * Growth Marketing OS (Operating System)  [https://growthhit.gumroad.com/l/growth-marketing-os]
 * GrowthHit [https://growthhit.com/]
 * Jim Huffman website [http://jimwhuffman.com/]
 * Jim's Linkedin [https://www.linkedin.com/in/jimwhuffman/]
 * Jim's Twitter [https://twitter.com/JimWHuffman]

 

Additional episodes you might enjoy:

Startup Ideas by Paul Graham (#45) [https://podcasts.apple.com/us/podcast/startup-ideas-by-paul-graham-45/id1562388323?i=1000538908197]

Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41) [https://podcasts.apple.com/us/podcast/nathan-barry-how-to-bootstrap-a-company-to-%2430m-in/id1562388323?i=1000535983838]

How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44) [https://podcasts.apple.com/us/podcast/how-i-met-my-biz-partner-and-less-learned-hitting-%242m-arr-44/id1562388323?i=1000538187224]

Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10) [https://podcasts.apple.com/us/podcast/ryan-hamilton-on-his-netflix-special-touring-with/id1562388323?i=1000521072332]

How We're Validating Startup Ideas (#51) [https://podcasts.apple.com/us/podcast/how-were-validating-startup-ideas-51/id1562388323?i=1000543344688]

 

How to Guarantee Your Website Conversions Will Go Up | LIVE EVENT (#193)

Today Jim is joined by one of the original masterminds of the product led growth strategy, Wes Bush of Productled.com. Wes and Jim get incredibly tactical as they go through step by step on how to decide if product led growth is a good match for your company and how to implement if it is.

TOPICS DISCUSSED IN TODAY’S EPISODE

 

 * What is Product Led Growth (PLG)
 * Iconic Examples of Product Led Growth
 * Evaluating PLG for Your Business
 * Implementing a Product Led Strategy
 * Identifying Your Ideal User
 * Crafting an Effective Offer
 * Addressing Objections and Highlighting Advantages
 * Crafting a Compelling Offer
 * Frictionless Onboarding Strategies
 * Optimizing Pricing for Value
 * Data-Driven Decision Making
 * Implementing Product-Led Growth
 * Building a People-Based Business

 

Resources:

 * Productled.com [https://productled.com/]
 * Growth Marketing OS (Operating System)  [https://growthhit.gumroad.com/l/growth-marketing-os]
 * GrowthHit [https://growthhit.com/]
 * Jim Huffman website [http://jimwhuffman.com/]
 * Jim's Linkedin [https://www.linkedin.com/in/jimwhuffman/]
 * Jim's Twitter [https://twitter.com/JimWHuffman]

 

Additional episodes you might enjoy:

Startup Ideas by Paul Graham (#45) [https://podcasts.apple.com/us/podcast/startup-ideas-by-paul-graham-45/id1562388323?i=1000538908197]

Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41) [https://podcasts.apple.com/us/podcast/nathan-barry-how-to-bootstrap-a-company-to-%2430m-in/id1562388323?i=1000535983838]

How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44) [https://podcasts.apple.com/us/podcast/how-i-met-my-biz-partner-and-less-learned-hitting-%242m-arr-44/id1562388323?i=1000538187224]

Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10) [https://podcasts.apple.com/us/podcast/ryan-hamilton-on-his-netflix-special-touring-with/id1562388323?i=1000521072332]

How We're Validating Startup Ideas (#51) [https://podcasts.apple.com/us/podcast/how-were-validating-startup-ideas-51/id1562388323?i=1000543344688]

 

Product Led Growth Masterclass with Wes Bush (#192)

This week, Jim shares an excerpt from a recent live coaching event where he demonstrated how to unblock growth through better and more effective positioning tactics. Jim gets tactical and draws from real life examples through case studies and a look inside Neat Apparel and Growth Hit.

TOPICS DISCUSSED IN TODAY’S EPISODE

 * Understanding Postioning
 * Evaluation
 * Effective framerworks
 * Crafting your pitch
 * Targeting different personas
 * Conversion rate optimization
 * Case Studies: Rocket Money, Warby Parker, Figma, Spanx etc.
 * Real world application with Neat and Growth Hit 

 Resources:

 * Growth Marketing OS (Operating System)  [https://growthhit.gumroad.com/l/growth-marketing-os]
 * GrowthHit [https://growthhit.com/]
 * Jim Huffman website [http://jimwhuffman.com/]
 * Jim's Linkedin [https://www.linkedin.com/in/jimwhuffman/]
 * Jim's Twitter [https://twitter.com/JimWHuffman]

 Additional episodes you might enjoy:

Startup Ideas by Paul Graham (#45) [https://podcasts.apple.com/us/podcast/startup-ideas-by-paul-graham-45/id1562388323?i=1000538908197]

Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41) [https://podcasts.apple.com/us/podcast/nathan-barry-how-to-bootstrap-a-company-to-%2430m-in/id1562388323?i=1000535983838]

How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44) [https://podcasts.apple.com/us/podcast/how-i-met-my-biz-partner-and-less-learned-hitting-%242m-arr-44/id1562388323?i=1000538187224]

Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10) [https://podcasts.apple.com/us/podcast/ryan-hamilton-on-his-netflix-special-touring-with/id1562388323?i=1000521072332]

How We're Validating Startup Ideas (#51) [https://podcasts.apple.com/us/podcast/how-were-validating-startup-ideas-51/id1562388323?i=1000543344688]

 

Perfect Your Positioning, Boost Your Online Sales [LIVE EVENT] (#191)

Jim and Yonathan break down another Iconic piece of writing as they talk about David Sacks Substack article titled Your Startup is a Movement. They go over the main points and discuss what they agree and disagree with as well as contextualizing some of the ideas for new startup founders.

TOPICS DISCUSSED IN TODAY’S EPISODE

 * Marketing a Movement
 * 13 Steps defined
 * Favorite Quotes
 * Attacking the status quo
 * Punching Up not Down
 * What makes this iconic
 * Who should read this

Resources:

 * Your Startup is a Movement [https://sacks.substack.com/p/your-startup-is-a-movement?s=r]
 * David Sacks [https://twitter.com/DavidSacks]
 * Growth Marketing OS (Operating System)  [https://growthhit.gumroad.com/l/growth-marketing-os]
 * GrowthHit [https://growthhit.com/]
 * Jim Huffman website [http://jimwhuffman.com/]
 * Jim's Linkedin [https://www.linkedin.com/in/jimwhuffman/]
 * Jim's Twitter [https://twitter.com/JimWHuffman]

 

Additional episodes you might enjoy:

 * Startup Ideas by Paul Graham (#45) [https://podcasts.apple.com/us/podcast/startup-ideas-by-paul-graham-45/id1562388323?i=1000538908197]
 * Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41) [https://podcasts.apple.com/us/podcast/nathan-barry-how-to-bootstrap-a-company-to-%2430m-in/id1562388323?i=1000535983838]
 * How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44) [https://podcasts.apple.com/us/podcast/how-i-met-my-biz-partner-and-less-learned-hitting-%242m-arr-44/id1562388323?i=1000538187224]
 * Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10) [https://podcasts.apple.com/us/podcast/ryan-hamilton-on-his-netflix-special-touring-with/id1562388323?i=1000521072332]
 * How We're Validating Startup Ideas (#51) [https://podcasts.apple.com/us/podcast/how-were-validating-startup-ideas-51/id1562388323?i=1000543344688]

 

David Sacks - If Your Startup Was a Political Movement | Iconic Read (#190)

Jim is joined by Jordan Summers during a Linkedin live stream where they discuss tactics and strategies for navigating the holiday season, including the all important Black Friday and Cyber Monday. They get tactical with strategies for companies at different stages of growth and provide a blueprint on how to make it through and meeting your goals.

TOPICS DISCUSSED IN TODAY’S EPISODE

 * The importance of black Friday and cyber monday
 * Should Your Business Compete?
 * Holiday Season strategies
 * Balancing discounts and margins
 * Maximizing customer engagement
 * Setting goals
 * Crafting Effective Offers
 * Understanding Ad Spend and CPMs
 * Scaling ad campaigns effectively
 * Ad creative strategies
 * Landing pages and websites
 * Understanding Ad Spend and CPMs
 * Post-Holiday Marketing Strategies

Resources:

 * Growth Marketing OS (Operating System)  [https://growthhit.gumroad.com/l/growth-marketing-os]
 * GrowthHit [https://growthhit.com/]
 * Jim Huffman website [http://jimwhuffman.com/]
 * Jim's Linkedin [https://www.linkedin.com/in/jimwhuffman/]
 * Jim's Twitter [https://twitter.com/JimWHuffman]

 

Additional episodes you might enjoy:

Startup Ideas by Paul Graham (#45) [https://podcasts.apple.com/us/podcast/startup-ideas-by-paul-graham-45/id1562388323?i=1000538908197]

Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41) [https://podcasts.apple.com/us/podcast/nathan-barry-how-to-bootstrap-a-company-to-%2430m-in/id1562388323?i=1000535983838]

How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44) [https://podcasts.apple.com/us/podcast/how-i-met-my-biz-partner-and-less-learned-hitting-%242m-arr-44/id1562388323?i=1000538187224]

Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10) [https://podcasts.apple.com/us/podcast/ryan-hamilton-on-his-netflix-special-touring-with/id1562388323?i=1000521072332]

How We're Validating Startup Ideas (#51) [https://podcasts.apple.com/us/podcast/how-were-validating-startup-ideas-51/id1562388323?i=1000543344688]

 

The Black Friday / Cyber Monday Playbook for 2024 (#189)

In this episode, Jonathan and Jim discuss the urgency of adopting AI in their agency to stay competitive in a rapidly evolving market, and discuss the essential tools businesses need to succeed in the future.

TOPICS DISCUSSED IN TODAY’S EPISODE

 * The Urgency of AI Adoption
 * Insights from AI Experts
 * Impact of AI on Business Models
 * Balancing Strategy and Execution
 * Implementing AI in Our Workflow
 * Exploring AI Tools and Applications
 * Building a Data-Driven Future
 * Integrating AI into Daily Routines
 * Team Collaboration and AI 

Resources:

 * AI-First Book [https://www.forum3.com/book-artificial-intelligence]
 * Growth Marketing OS (Operating System)  [https://growthhit.gumroad.com/l/growth-marketing-os]
 * GrowthHit [https://growthhit.com/]
 * Jim Huffman website [http://jimwhuffman.com/]
 * Jim's Linkedin [https://www.linkedin.com/in/jimwhuffman/]
 * Jim's Twitter [https://twitter.com/JimWHuffman]

 Additional episodes you might enjoy:

 * Startup Ideas by Paul Graham (#45) [https://podcasts.apple.com/us/podcast/startup-ideas-by-paul-graham-45/id1562388323?i=1000538908197]
 * Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41) [https://podcasts.apple.com/us/podcast/nathan-barry-how-to-bootstrap-a-company-to-%2430m-in/id1562388323?i=1000535983838]
 * How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44) [https://podcasts.apple.com/us/podcast/how-i-met-my-biz-partner-and-less-learned-hitting-%242m-arr-44/id1562388323?i=1000538187224]
 * Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10) [https://podcasts.apple.com/us/podcast/ryan-hamilton-on-his-netflix-special-touring-with/id1562388323?i=1000521072332]
 * How We're Validating Startup Ideas (#51) [https://podcasts.apple.com/us/podcast/how-were-validating-startup-ideas-51/id1562388323?i=1000543344688]

 

Wait, Did AI Just Put My Agency Out of Business . . . (#188)

In this episode, Jim shares a recent LinkedIn Live presentation he gave explaining tactics and advice on how to unblock growth for any business regardless of size. Jim gets into specifics using examples from best-in-class businesses as well a peek behind the curtain at what's happening in Growth Hit and Neat Apparel.

TOPICS DISCUSSED IN TODAY’S EPISODE

 * Understanding the “stuck” phase
 * What season are you in
 * Identifying blockers
 * Effective positioning
 * Overcoming conversion issues
 * Customer Acquisition strategies
 * Activation techniques
 * How to make an offer
 * Traffic
 * Growth calendars

Resources:

 * WATCH the Video HERE [https://www.linkedin.com/posts/jimwhuffman_is-your-business-growing-as-fast-as-it-should-activity-7227551274513154048-ze64?utm_source=share&utm_medium=member_desktop]
 * Growth Marketing OS (Operating System)  [https://growthhit.gumroad.com/l/growth-marketing-os]
 * GrowthHit [https://growthhit.com/]
 * Jim Huffman website [http://jimwhuffman.com/]
 * Jim's Linkedin [https://www.linkedin.com/in/jimwhuffman/]
 * Jim's Twitter [https://twitter.com/JimWHuffman]

 

Additional episodes you might enjoy:

Startup Ideas by Paul Graham (#45) [https://podcasts.apple.com/us/podcast/startup-ideas-by-paul-graham-45/id1562388323?i=1000538908197]

Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41) [https://podcasts.apple.com/us/podcast/nathan-barry-how-to-bootstrap-a-company-to-%2430m-in/id1562388323?i=1000535983838]

How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44) [https://podcasts.apple.com/us/podcast/how-i-met-my-biz-partner-and-less-learned-hitting-%242m-arr-44/id1562388323?i=1000538187224]

Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10) [https://podcasts.apple.com/us/podcast/ryan-hamilton-on-his-netflix-special-touring-with/id1562388323?i=1000521072332]

How We're Validating Startup Ideas (#51) [https://podcasts.apple.com/us/podcast/how-were-validating-startup-ideas-51/id1562388323?i=1000543344688]



 

How to Unblock Your Growth [MY LIVE TALK] (#187)

On this episode, Jim is joined by Ryan and Sean Kleier, two comedians who have taken their successes in show business and translated them into the world of marketing. They get tactical on how you can incorporate the art and science of comedy to improve your marketing campaigns.

TOPICS DISCUSSED IN TODAY’S EPISODE

 * Importance of authenticity
 * Creative process
 * Packaging and execution
 * Tweaking
 * A/B testing
 * Pitfalls of data reliance
 * The value of bombing
 * Comedy and branding
 * The business of creativity
 * Recognition
 * Virality

Resources:

 * https://www.kleierbrothers.com/ 
 * Growth Marketing OS (Operating System)  [https://growthhit.gumroad.com/l/growth-marketing-os]
 * GrowthHit [https://growthhit.com/]
 * Jim Huffman website [http://jimwhuffman.com/]
 * Jim's Linkedin [https://www.linkedin.com/in/jimwhuffman/]
 * Jim's Twitter [https://twitter.com/JimWHuffman]

 

Additional episodes you might enjoy:

Startup Ideas by Paul Graham (#45) [https://podcasts.apple.com/us/podcast/startup-ideas-by-paul-graham-45/id1562388323?i=1000538908197]

Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41) [https://podcasts.apple.com/us/podcast/nathan-barry-how-to-bootstrap-a-company-to-%2430m-in/id1562388323?i=1000535983838]

How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44) [https://podcasts.apple.com/us/podcast/how-i-met-my-biz-partner-and-less-learned-hitting-%242m-arr-44/id1562388323?i=1000538187224]

Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10) [https://podcasts.apple.com/us/podcast/ryan-hamilton-on-his-netflix-special-touring-with/id1562388323?i=1000521072332]

How We're Validating Startup Ideas (#51) [https://podcasts.apple.com/us/podcast/how-were-validating-startup-ideas-51/id1562388323?i=1000543344688]

 

Using Comedy to Hit 250M People & The 5 Rules of Humor When Advertising | Kleier Brothers (#186)

This week, Jim is joined by Natalie Ellis of Bossbabe to talk about how to grow an engaged community in 2023. Things get tactical as Natalie discusses the importance of focus and developing content systems. 

 

TOPICS DISCUSSED IN TODAY’S EPISODE

 * Focusing on one channel: Youtube, Email, or Podcast
 * The value of quality content
 * Community building tactics
 * The difference between audience and community 
 * Content Machines
 * Personal growth and evolution

Resources:

 * Bossbabe [https://bossbabe.com/]
 * Growth Marketing OS (Operating System)  [https://growthhit.gumroad.com/l/growth-marketing-os]
 * GrowthHit [https://growthhit.com/]
 * Jim Huffman website [http://jimwhuffman.com/]
 * Jim's Linkedin [https://www.linkedin.com/in/jimwhuffman/]
 * Jim's Twitter [https://twitter.com/JimWHuffman]

Additional episodes you might enjoy:

 * Startup Ideas by Paul Graham (#45) [https://podcasts.apple.com/us/podcast/startup-ideas-by-paul-graham-45/id1562388323?i=1000538908197]
 * Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41) [https://podcasts.apple.com/us/podcast/nathan-barry-how-to-bootstrap-a-company-to-%2430m-in/id1562388323?i=1000535983838]
 * How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44) [https://podcasts.apple.com/us/podcast/how-i-met-my-biz-partner-and-less-learned-hitting-%242m-arr-44/id1562388323?i=1000538187224]
 * Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10) [https://podcasts.apple.com/us/podcast/ryan-hamilton-on-his-netflix-special-touring-with/id1562388323?i=1000521072332]
 * How We're Validating Startup Ideas (#51) [https://podcasts.apple.com/us/podcast/how-were-validating-startup-ideas-51/id1562388323?i=1000543344688]

 

How to Hit 7-Figures with One Killer Community and E-Products | Bossbabe (#185)

Jim talks with Dominic Rubino who has bootstrapped multiple businesses to successful exits including a 9 figure exit. Dominic talks about the scalability of trades businesses and gets tactical on his sales and hiring.

TOPICS DISCUSSED IN TODAY’S EPISODE

 * Bootstrapping stories
 * Team building, hiring strategies
 * Niching down
 * Growth, Sale, or Cashflow
 * Mastering Sales
 * Training your team

Resources:

 * ProfitToolBelt.com [https://profittoolbelt.com/]
 * CabinetMakerProfitSystem.com [https://cabinetmakerprofitsystem.com/]
 * 10XBLT.com [https://www.10xblt.com/]
 * Growth Marketing OS (Operating System)  [https://growthhit.gumroad.com/l/growth-marketing-os]
 * GrowthHit [https://growthhit.com/]
 * Jim Huffman website [http://jimwhuffman.com/]
 * Jim's Linkedin [https://www.linkedin.com/in/jimwhuffman/]
 * Jim's Twitter [https://twitter.com/JimWHuffman]

 

 

Additional episodes you might enjoy:

Startup Ideas by Paul Graham (#45) [https://podcasts.apple.com/us/podcast/startup-ideas-by-paul-graham-45/id1562388323?i=1000538908197]

Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41) [https://podcasts.apple.com/us/podcast/nathan-barry-how-to-bootstrap-a-company-to-%2430m-in/id1562388323?i=1000535983838]

How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44) [https://podcasts.apple.com/us/podcast/how-i-met-my-biz-partner-and-less-learned-hitting-%242m-arr-44/id1562388323?i=1000538187224]

Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10) [https://podcasts.apple.com/us/podcast/ryan-hamilton-on-his-netflix-special-touring-with/id1562388323?i=1000521072332]

How We're Validating Startup Ideas (#51) [https://podcasts.apple.com/us/podcast/how-were-validating-startup-ideas-51/id1562388323?i=1000543344688]



 

Grow, Sell, or Cashflow Your Business from a Guy with a 9-Figure Exit | Dominic Rubino (#184)

What would you do if you were starting today? To help, here are half-baked startup ideas, growth marketing tactics, and stories from founders and creators - including my own journey as a bootstrapped business owner. All of the content is centered around helping founders, creators, and investors starting today.

If I Was Starting Today

Jim Huffman's Show

Co-founder of GrowthHit & One Day Design.

Jim Huffman

Shows