S2 Ep14 Unveiling the Secrets to CRM Adoption in Sales Training

On this episode of Dial It In, we explore the topic of salespeople's reluctance to use CRMs with guests Professor Scott Plum from the Minnesota Sales Institute and Tom Hoelderle from Sales Xceleration. The conversation delves into the reasons behind salespeople's resistance, such as a desire to focus on conversations rather than data entry and concerns about job security. Tune in to gain insights on bridging the gap between sales teams and CRM systems for improved productivity and collaboration.

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Dial It In Podcast is where we gathered our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb.

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