Get Out As Much Content As You Can with Robert Nissenbaum

Why should your small business value writing as part of its marketing efforts? In this episode of the second season of the Launch With Words Podcast, Bridget is joined by writer Robert Nissenbaum for an insightful conversation on why small businesses should consider writing as part of their SEO efforts.

Follow Robert Nissenbaum at @RNissenbaum on Twitter and check out his company website at tso.media.

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Transcript

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02:23.27
Bridget Willard
Hey, thanks everyone for turning in season 2 episode 4 with my friend, writer, SEO consultant, and kayaker Robert Nissenbaum. Welcome to the show, Robert. So um. It might be that you're muted. It happens. It happens. It happens. Yeah, ah hey it happens. Ah you know it. This is technology is not always easiest thing. But you know.

02:43.26
Robert Nissenbaum
Oh there we go I wasn't muted a few minutes ago. Ah.

02:58.25
Bridget Willard
We live with it. It's it's working for us remote working writing um. Hey can you tell a little bit about yourself and what what motivates you to the audience?

03:07.96
Robert Nissenbaum
Ah, from a writing perspective I've been writing for thirty some odd years. I've been published forever in some form or another. First real thought as to this being something I was good at was back in college. So would have been like 87 where I -- first week and on campus ended up reading something as like oh no and sent a quick letter to the editor to the yeah school newspaper was immediately asked to start writing for him and just kind of went from there.

03:41.50
Bridget Willard
Nice. So ah, you've been writing a lot for your clients and small businesses for you know, a lot a long enough amount of time that we probably shouldn't be telling people.

03:55.69
Robert Nissenbaum
Um.

03:59.60
Bridget Willard
But it's definitely longer than me and um, what do you think small business owners kind of miss when it comes to content on their website?

04:12.31
Robert Nissenbaum
They're not putting any on it. I mean I. I mean they're just missing it all together. Um.

04:20.43
Bridget Willard
Concisely put by Robert Nissenbaum. Thanks for watching everyone. No for real. Like because people talk to me a lot about Launch With Words and duplicate content. I'm like you know what's worse than duplicate content? No content. Waaka Waka Waka

04:22.54
Robert Nissenbaum
Are.

04:29.95
Robert Nissenbaum
Exactly so and I think they get worried about having saying the same things over and over again or having repeate