You're Not Writing for Google with Kitty Webb

How much does SEO matter to a small business? How complicated is coming up with blogging topics? In this episode of the second season of the Launch With Words Podcast, Bridget is joined by writer Kitty Webb for an insightful conversation on why small businesses should put their audience first with their website content.

"Always think about your customer first." Kitty Webb

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Transcript

02:23.25
Bridget Willard
Hey hey it's season 2 episode 5 with Kitty Webb Webb -- one of my favorite people on the planet: SEO, writer, dancer. All the things.

02:34.62
Kitty Webb
All the things.

02:39.90
Bridget Willard
So We're talking to small business owners, Kitty Webb, and like to me everything I know about you makes SEO so easy like it's not really that hard. Like what are some of your like top-of-mind tips to small business owners who are writing their own content?

02:58.29
Kitty Webb
Well first of all, you're not writing for Google you're writing for people. Google is a tool that is trying to connect actual human beings with the information that they want to find and it gets better and better at that as time goes on so you see a lot of these trends in SEO. And everybody's talking about things like keyword density and neural networks and now they're like looking at different keyword categories and you look at Wikipedia and then you look at the subcategories in the Wikipedia category to make sure that you have your internal linking. None of that is necessary because all of that has to do with Google trying to find ways to connect actual human beings with the answers that they want. And it gets better and better and if that's what you're focused on then you really don't have to worry about all those complexities of SEO. Um, honestly, that really only comes into play when you're in the corporate SEO category and it's hyper-competitive and you're competing against Walmart or Petco or something like that, you know, which I've done. And that's a different ball game. But if you are you know a roofing company a contractor, a dentist. Um Google's not going to put you up against dentistry.com. I assume that's a thing. Ah, it's.

04:05.44
Bridget Willard
It should be.

04:09.51
Kitty Webb
It probably is and if it's not I'm sure the domain is like a hundred thousand dollars

04:11.38
Bridget Willard
Right? I mean that's the thing is we hear about these giant eCommerce stores and then we think we had to compete with that. We don't even have to compete with that. We just have to compete with ourselves and our other small businesses.

04:26.14
Kitty Webb
And the truth is that SEO is such a small part of small business strategy at this point. My corporate job right now, Um I'm building their SEO strategy just knowing that that's not how people find us. Nobody is Googling what we do because they're at a different phase. And maybe that's really the key where to start with SEO is understanding how people are finding you and what they want from you. Um, because if they don't know that you exist they're not looking for you yet.

04:47.97
Bridget Willard
Yeah. Yes, I mean your industry, especially if your your industry is like not really known to them. I always talk to people and they go, "what I didn't know that was a choice?" So of course I wouldn't be looking for a laser vacuum.

05:05.33
Kitty Webb
Hear that.

05:11.58
Bridget Willard
You know, but my friend saw it on Tiktok and then she bought it and I saw it and you can't uns