The Perfect Answer is Not a Novel with Maddy Osman

Why should your small business value writing as part of their marketing efforts? In this episode of the second season of the Launch With Words Podcast, Bridget is joined by writer Maddy Osman for an insightful conversation on how small business owners can DIY their content or hire a writer.

Follow Maddy Osman at @MaddyOsman on Twitter and check out her company website at theblogsmith.com.

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Transcript

00:19.53
Bridget Willard
Hey hey season 2 another episode. This is episode 3 with Maddie Osman -- the Maddie Osman. If you have seen anything in WordPress written about anything you've seen her byline. Maybe you haven't seen her byline. D you ghostwriting? yeah.

00:34.26
Maddy Osman
I Do some ghostwriting.

00:39.13
Bridget Willard
She's she's pretty ah prolific, is the word we would use, welcome. I'm like career goals I want to be like Maddie Osman. Will you be on my podcast?

00:44.20
Maddy Osman
I'm glad you think so and thank you for having me.

00:50.84
Maddy Osman
Well I'm I'm super happy to and I feel like Bridget like we learn from each other. You know, like we both have these different approaches but we both like ultimately are trying to do the same thing which is like help businesses communicate better.

01:06.18
Bridget Willard
Yeah, and that is a problem because they have a passion and an an expertise and knowledge for what they do, but sometimes they feel inhibited ah by writing.

01:13.60
Maddy Osman
Right.

01:19.22
Maddy Osman
So yeah.

01:21.31
Bridget Willard
So like what are some of the things you think small business owners need to know or to get over that inhibition. Like for me I'm a something is better than nothing person. Like just put it on the internet fix it later.

01:33.99
Maddy Osman
Solo. Yeah yeah.

01:36.52
Bridget Willard
So like what kind of tips would you give a small business owner?

01:40.47
Maddy Osman
Yeah, no I think that's ah, a really great start and I think that the beauty of the internet as a publishing medium versus print or even you know like media like TV or radio or something like that is that we can change it. Right? after we publish it. We have that power and not that the bar is like lower for things like grammatical errors or making mistakes. I mean that's still super important. But I think that because of the medium that we're publishing on and the fact that a lot of content that we're creating has some sort of timely nature to it. There's also this like forgiveness like if you do make a mistake or you know maybe you like need to dig a little bit deeper into something for it to really provide the value that you want somebody to get out of it or if you made you know, just a grammatical error or whatever, you always have the option to go back in and edit it and I don't think that many people are are going to be upset about that. Versus like a print book and it's like oh crap that's how it is now.

02:45.40
Bridget Willard
Well I started my career working at a publisher of college textbooks. There are errors in every book Always as they just have those redlined for the next edition. It's not that big of a deal even in print.

02:49.70
Maddy Osman
Nice Oh sure.

02:59.68
Maddy Osman
Right.

03:01.67
Bridget Willard
But now with "screenshots are forever" - everybody's like you did this wrong. I just read a job opening today for a mortgage company that had the wrong like plural. The plural was missing like ah all you're only going to use 1 resource I guess not many of it. So but that's me.

03:0