Storytelling for Small Business Owners

Why should your small business value blog posts and customer storytelling on your website? In this episode of the second season of the Launch With Words Podcast, Bridget is joined by writer Todd Jones for an episode about storytelling, email lists, and differentiation.

Follow Todd Jones at @tejones on Twitter and check out his website at https://www.copyflight.com/.

 

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Brought to you by Bridget Willard of Launch With Words

Transcript

00:26.38
Bridget Willard
Hey welcome to season 2 episode 2. I am sitting here with my good friend Todd Jones. Todd Jones is a writer among other amazing things. Hey Todd want to say hi to our audience.

00:42.48
Todd E Jones
Howdy!

00:44.13
Bridget Willard
Okay, so um, you write for small businesses. All kinds of small businesses of a variety of backgrounds you want to hit off some of those industries.

00:55.65
Todd E Jones
Well probably my biggest content right in client right now is MainWP.com which is a WordPress plugin that helps consultants and agencies manage multiple sites. It's hosted. You can host it on your It's not a SaaS in the sense that it's on. Ah, third party servers. It's one you and put on your own server which is why the people who actually use the plugin really like it so that is a big ah client for me and then I do a a local business size like a hyperlocal top thing. You've seen those kind of sites and we talk about a lot of different things and so it it really is geared toward both the the residents of the Conway area where I live and small businesses as well and so I started a email newsletter last year that I call local digital. And it's kind of the business armor that if you will and I had been written writing emails each month from sometime early last year I can't remember when we started and I was I was telling you before we got on I had enough stuff there that I was able to do a little ebook. Getting started in digital marketing for the local small business so it was a lot of fun I may refine it and sell it later.

02:16.44
Bridget Willard
Nice. So what do you find is the biggest struggle for your small businesses that you interact with?

02:24.91
Todd E Jones
Um, yeah, there was a variety of reasons I think you know I was talking to my friend Laura who runs the little bakery that I was at before I came back to the office and get on to get on with you and it's kind of a specialized bakery. They do like keto and gluten-free type stuff and so and I was getting the cacao drink cacao you know chocolate cacao and the other stuff that they have there as well and you know you can just tell from talking to her. She's like she's busy, right? She's being front for 12 hours a day or whatever she like when I got what I pulled up.

02:47.39
Bridget Willard
Um.

03:02.70
Todd E Jones
She was unloading out of her SUV all the stuff she'd been buying for the store. They're busy I mean just just for the local business. We don't understand sometimes how busy or some people in our business, our industry, don't understand how busy they are from. From beginning the end and they do everything right? So she was playing distributor right? there going out and getting stuff for the to the for the shop while while the other ladies were actually manning the shop so she's got good employees. She can do that she can run off and she has to go different places to get the things they need to make the items they make.

03:22.87
Bridget Willard
Mm.

03:40.19
Todd E Jones
You know and then um, they don't consider themselves writers. You know it's 1 thing to write a text to somebody or wr