Small Business Blog Posts Are a 24/7 Workforce

Why should your small business value blog posts on your website? It’s simple. Your blog posts are a 24/7 workforce. Your website is that extra salesperson -- the 12th man to Seahawks fans -- who is always there cheering you on. Your office may be closed, but Google will serve up results -- from social media, your website, and Google My Business.

(00:03):
Welcome to the Launch With Words podcast, with your host, Bridget Willard. We're going to talk about all things. Content, blogging, articles, videos. Whatever has words and goes on your website.

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Hey, Hey! This is the last episode of Season One of the Launch With Words podcast. Thank you for joining me in on these 10 very short episodes 'cause I know you don't have time to just be listening to podcasts. We're not really commuting to work anymore. We're going from our bedroom to the other side of our bedroom. We are going from, uh, our den to the kitchen table. You know, some of us are working in the parking lot at Starbucks.

(00:52):
I feel ya. I feel ya right there. So, Hey, let's talk about the best person on your team for the price. That's right. Your website. Your website, for the price, is the best sales person you have even better is if you are building up your internal sales library by publishing blog posts.

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If this is your first episode of the Launch With Words, podcast, I would encourage you to go back and listen to the rest of them. Wherever you're listening now, you'll be able to find all 10 episodes. It is based upon my WordPress plugin called: Launch with Words and the starter pack is completely free. It comes with blogging prompts to help you get in. Get it done. Get it published. And go back to closing those sales. Right?

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So let's talk about blog posts. Blog posts are available when Jenny asks her neighbor, Sue, "Hey Sue, do you know any plumbers in the area? I think I have a slab leak." They're at dinner. It's 7:00 PM on a Friday. You're not open, but she could go. "Yeah. I went to Billy. Bob was plumbing in Schertz and they're the best. So they go to BillyBobPlumbing.com.

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I don't know if that's a real place. And she looks at your website. It talks about slab leaks. You have a blog post about it. How much time it takes. Who's going to lay the concrete when it's over. What kind of piping is the best. Preventing slab leaks from happening again. Helping you with your homeowner's insurance claim. And, and you're like, "Yes! Yes. I'm going to fill out their website for them right now." And then guess what? Saturday morning, she's going to get a call from Billy Bob and say, "Hey, really glad that you called let's schedule a time to look at this. Is it leaking right now or you just suspect it?" You know, that is the way to use your website and those blog posts for your benefit. Blog posts, as we've mentioned before, are not just influencers telling you about the lipstick they like from Cover Girl.

(03:21):
This is the way to inform clients. This is the way to answer pre-sales questions. This is the way to establish the fact that you're a legitimate business. You are in business for the future. You are not going anywhere. You're not a fly by night. Your website isn't on Wix or Weebly or Webflow or Squarespace about to shut down because you're not getting the domain name renewals from GoDaddy, right? This is a business that pays somebody to have a WordPress website. That has a contact form with a customized email that says, "Hey, we'll get back to you. Our regular service hours are 8:00 AM to 4:00 PM." You know? That kind of thing. Legitimacy. Legitimacy in every single part of the customer journey. It takes 7 to 10 touch points to make a sale. That's whether they saw you on Facebook or whether they saw you at that chamber of commerce mixer or whether they saw a tweet by you, or wheth