Customer Stories with Warren Laine-Naida
Why should your small business value blog posts and customer storytelling on your website? In this episode of the second season of the Launch With Words Podcast, Bridget is joined by her writing partner Warren Laine-Naida for an episode about customer stories, customer delight, and solving problems.
Follow Warren at @warrenlnaida on Twitter and check out his website at warrenlainenaida.net.
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Brought to you by Bridget Willard of Launch With Words
Transcript
00:20.21
gidgey
Hey thanks for joining this second season of the launch with words podcast I'm your host Bridget Willard I'm joined today by my writing partner Warren Lane Nighta welcome thanks for being on my podcast.
00:31.40
Warren Laine-Naida
Um, hello hey thank you for asking me.
00:39.39
gidgey
So small business owners. We know they need to write for their blog. We know they need to use that content for social media. Ah Google profile business profile formerly known as Google my business Google maps Google places.
00:53.20
Warren Laine-Naida
Yeah.
00:58.32
gidgey
So what? What are some things that you really wish ah small business owners could do like what? what do you wish that they would do. Oh.
01:07.84
Warren Laine_Naida
Oh That's that's a really easy ah question I have this with my clients pretty much in a regular basis. Um I don't think most small businesses look. At the stories around the products or around the services that they are selling. There's sort of a tunnel vision. Um, and there's there's so many ways to think about the products. Um and these are the stories. These are the use cases. This is what differentiates them from their competitors. Um, and I think that's always kind of a sticking point. Um with my clients. Yeah, that's the quick answer.
01:56.60
gidgey
Well okay, so when I hear and I'm like the biggest Bruce is like I don't give a crap about the story I want to know if the product works but that's a difference ah between a story and a use case or a case study. So.
02:10.78
Warren Laine_Naida
Um, yeah.
02:12.89
gidgey
For me a story is this hypothetical. It was a dark and stormy night I tried this beauty cream ten days later I looked amazing and I had a boyfriend so that story to me I don't care or why you started your company I don't care I know some people care. But let's talk about the case study because case studies are marketing gold. How can we get those case. Studies.
02:36.47
Warren Laine_Naida
Um, yeah, um, you mean specifically for the products. Okay, so yeah.
02:43.22
gidgey
Yeah I did this I Then did I do this and now they reuse this service and these are the results.
02:51.39
Warren Laine_Naida
Um, okay, well I um, you know the way I go about it is kind of a mashup between those two things I I don't I'm not a big case study person I think people are smarter than case studies. Um, at
