How Often Should I Publish a Blog Post?

One of the blocks small business owners have with blogging is with overwhelm. One of the misconceptions is that just because you start blogging, you need to have the same volume as the New York Times. It’s simply not true.

Blogging is about establishing yourself as an authority in you field while showing some personality and helping your SEO efforts. In this episode, we’re going to focus on realistic goals.

"SMART (Specific, Measurable, Achievable, Relevant, and Time-Bound) goals are established using a specific set of criteria that ensures your objectives are attainable within a certain time frame." Atlassian

https://www.atlassian.com/blog/productivity/how-to-write-smart-goals

(00:03):
Welcome to the Launch With Words podcast, with your host, Bridget Willard. We're going to talk about all things, content, blogging, articles, videos, whatever has words and goes on your website.

(00:22):
Hey, thanks for joining me today. In this episode, I get the question a lot, "How often should I publish content on my website? Or how often should I publish a blog post?" That question is kind of a loaded question. It comes with the answer we all hate, which is "it depends." So some companies publish four times a week, some publish once a month, some publish once every quarter. The answer to the question and why I created Launch With Words based upon my ebook, If no one, "If You Don't Mind Your Business, Who Will?" --Sorry -- is that you need to publish consistently. Okay?

(01:12):
So how often should you publish a blog post let's aim for once a month? Let's aim for once a month and see what you can put out there. It gives you something to share on your social media channels. It gives something for your customers to look at for validation, right? We talked about validation and discovery in season one, episode one. So, how often should you publish? Why not start writing for once a month? That should take you about two hours a month. All right. And then when you feel like there's something extra, you can always publish extra, right?

(02:06):
A good, healthy cadence for SEO -- for search -- is once a week. Um, so try setting yourself some actual achievable goals. A lot of marketers call them SMART goals, specific, measurable, whatever. Okay. So there's an acronym. But what I learned from the construction industry is there are sometimes suicide bids, right? Suicide bids are bids that are under-scoped under priced. There's no way they can finish that job. So you don't want to suicide goal, right? You want something that you can actually achieve. Can you, as a small business owner, put in your calendar two hours on the first Friday of every month to sit down at your computer and write?

(03:01):
Now you have options. And we're going to talk about that in episode three. What if I'm not a good writer? But the point is you have to set that time aside. Now, this is the perception that you, as a business owner or someone on your staff is going to do this. So then in order to achieve a goal, a reasonable goal, right, is to actually set that time aside in your calendar and treat it as if it's just as important as a client meeting. Those client meetings, you would never be late for. You would not give yourself excuses. And why shouldn't you -- as the business owner -- care about the blog on your website? Because a website without a blog is an empty, empty storefront. Okay?

(03:57):
So set aside those two hours. Now, as you have budget to dedicate to marketing, you could always outsou