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S2 Ep10 The Art of Relevance: DC Glenn's Journey from "Whoomp" to SEO Mastery
56 Plays11 months ago
Whoomp, there it is! It was a great song in the 90's - fun and catchy. Since 1993, that one piece of content has been in over 30 movies and made a career for DC Glenn (the brain supreme). Learn about how DC turned his one hit into a career as a speaker DJ and actor, including the most popular GEICO commerical ever.
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Dial It In Podcast is where we gathered our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb.
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Transcript
Introduction to Dial It In Podcast
00:00:05
Speaker
Welcome to Dial It In, a podcast where we talk with interesting people about the process improvements and tricks they use to grow their businesses. I'm Dave Meyer, president of Busy Web, and every week, Trigby Olsen and I are bringing you interviews on how the best in their fields are dialing it in for their organizations.
Setting Up a Successful Halftime Show
00:00:22
Speaker
Cause you have to, you have to like run out onto the field and you have what, about 15 minutes to perform it. So that's part of the process, right? Yeah. Have we started yet or you want to, you want me to do, cause this is, this kind of ties in. I hit, I hit records cause I want to, I want to, I want to know about this. Okay, cool. So process starts with me creating a logistics map to teach them how to hire us. Right. Okay.
00:00:47
Speaker
And while I'm doing that, I'm telling them through our experiences, the best way to have an effective halftime show is to make sure as soon as that referee blows the whistle, we're on the field. Because what happens is everybody leaves the stands to go to the bathroom or get their food or whatnot, right? Right. So we do five minutes and it went like clockwork. So as it was over, we were in the middle of the field, the cheerleaders on the sides of us, and we start.
00:01:11
Speaker
We're in a packed house of 55,000 people, right? And we perform. There it is. And then we're done. And then we leave. And then everybody else goes to the thing. But this was one of the best ones we've done, because we maximize that audience. Because there's nothing worse than them trying to set up lights and all kind of crap to try to put on a good performance. But what happens is everybody leaves, and you're performing to an empty stadium. So it was packed. They were energized. They had fun. Philadelphia won.
00:01:41
Speaker
Now I could tell a great story. I could do press releases. I could do tag team flashbacks. I could talk about this a year later because it went off with a hitch, right? So that's how I do those things. Very cool. When I was growing up, I used to go to Vikings games and the halftime show was a border collie that would catch Frisbees.
00:02:04
Speaker
They have those too, right? Yeah, well, I mean, I'd much rather watch you more than the guy. Yeah, yeah, yeah. So, you know, my plan is to, we've done several NFL teams, but the rest of them, I'm sending like a logistics pamphlet and to several people in the organization and they'll just have it laying around and somebody will see and be like, you know what? I think I want to do this. And it'll be instructions on how we can give them a halftime performance that will be very memorable.
00:02:31
Speaker
That's awesome. Since you're a student of the game, I want to know what's your favorite halftime show ever?
Favorite Halftime Shows Discussion
00:02:39
Speaker
Because to me, there's clearly one answer and no disrespect to you, but there's clearly one right answer. Halftime? What? The Minnesota Timberwolves?
00:02:49
Speaker
Oh man. All right. So, all right. So for those who are listening, cause this is going to go on later. Cause I knew he was going to give me crap about this. DC is based in Atlanta and the Timberwolves, which is my team played the Hawks last night and two rules are up by 22 at halftime and they lost by 21. So it was a 40 point swing by the Hawks in the second half. It was disastrous game. It was terrible.
00:03:14
Speaker
No, to me, the correct answer, because I'm a Minnesota guy, at heart, was Prince at the Super Bowl in the pouring rain, doing purple rain. Oh, you talking about Super Bowl halftime. Oh, just any halftime show. Yeah, yeah, yeah, yeah, yeah. Yeah, okay. For me, it was Dray and Snoop, L.A. Oh, sure. Yeah, that was epic. Yeah, just when, you know,
00:03:40
Speaker
Still Dre came on, the piano came on, that was just like, oh my God, it has solidified that song forever.
Maintaining Publicity and Relevance
00:03:48
Speaker
If they just did that song, that's enough, right? So that's what you want as an artist. You want those epic, relevant plays. That's what I call it, the relevant.
00:03:58
Speaker
The Geico commercial was a relevant play, right? And I have come up with the ability to create these relevance plays when tag team needs them. So that's why I don't just do a press release or what have you when we do an event. I save those so when we need a little bit of relevance, I can do a series of press releases mirrored by blog posts, mirrored by social media. And when you do a press release, I use great press release companies. And what'll happen is those press releases will come out and they'll be picked up by the New York Times, Associated Press, all the big
00:04:29
Speaker
Then I could take the shared links, social media them, and then people would be like, damn, tag teams in the New York Times. I wonder what's going on. And they read it. And now that relevance is there because it's tied to the New York Times as opposed to me just doing a press release. You see what I'm saying? Absolutely. There's specific strategies I have to create that when I need to create. And I think you have an appreciation that when you're talking about a marketing tactic, doing one thing doesn't really work as well as if you do a couple of things in concert. Combination. Yeah.
00:04:59
Speaker
Like you're talking about you do the press release, but yeah, and it gets published, but then you're reposting it. And then that gets those three things together and I'm getting you business, not just one thing. Yeah. And it's not just that you got the SEO side of it where you're creating links and those links get to get powered. And when those links get powered, they stick. So if somebody types in something about tag team, they'll see a plethora of very high authority stories, pictures, all kinds of stuff. Right.
00:05:27
Speaker
And that's
Importance of Storytelling in Events
00:05:28
Speaker
how it happened. I just did a movie. I did a movie during a pandemic, and it just dropped this week. The reeducation of Molly Singer, because I'm an actor as well. So now I get to take that, and I get to go, and I get to blow that up, right? But it's more of a headline, but it's going to tell a story. And I'm good at storytelling. So that's what I do. I tell the story. And I can create that narrative how I want, because it's in storytelling fashion. And people will, if it reads well, you know, if it writes well, it reads well. If it reads well, it writes well.
00:05:57
Speaker
And people will gravitate to it. But you just want the association with the biggest newspapers in the world. And then you pick the one that you think people will respond to. And it might be the Boston Globe. It might be the Wall Street Journal. It might be the Smithsonian Magazine, right? But those entities, people respect. And that's every time I do a press release, we get a bunch of calls. So I have this engine that I created that I
00:06:22
Speaker
really haven't turned it on 100%, I might have turned it on 20% because do I really wanna work that much, right? Because I just finished, you know, my last week started on Sunday, Philadelphia Eagles halftime, fly to Orlando, did a corporate gig on Wednesday night, then we fly to DC, did another corporate gig for a teacher's mathematics association on Thursday, then I had to fly to Boston to do
00:06:50
Speaker
a presentation that was called SEO Rockstars, one of the biggest digital marketing conferences there is, and not just now getting back home, right? So do I want to work that hard? Yeah, I do, but I want to do a variety of things when I work that hard. I don't want to just do tag team stuff. I think what's so fascinating about your career isn't just the one song, it's what you've taken that one thing and turned it into. Yeah.
00:07:19
Speaker
a whole lot of things, but I want to start. I told my nine-year-old that I was going to be talking to you and he was just all a flutter and he's been all of a flutter for days. So I told him, he can think of one question and I would ask it on his behalf. So my son's name is Linus. He's nine years old. And his question is, when you were writing your, the song, whoop, there it is. Why did you use the word whoop? Why didn't you use a word like aha or see, there it is.
00:07:48
Speaker
Because back then, Woom, There It Is was a party sang in the clubs, and it really had no meaning. It was just a feel-good term that when the party was rocking, everybody just started going, Woom, There It Is for some reason. And I never thought anything of it. To me, it was just a song, right? And once it becomes a song, and once it blows up, now everybody's asking, what does Woom mean? And I'm like, anything possible, right? So if you hear the all-in-one, Woom, there it is.
00:08:13
Speaker
If your wife had a baby, the baby comes out, whoomp, there it is. It could be anything, anything possible. That's the definition that we stuck on when we did interviews and still holds true to this day.
Cultural Impact of 'Whoomp' and SEO Strategy
00:08:24
Speaker
When you hear that term, whoomp, there it is, it goes back to nostalgia. It goes back to our childhood. It goes back to when we were young people. It goes back to a certain time in life where things were very, very, very good.
00:08:37
Speaker
In the 90s, we didn't have a care in the world, right? I mean, it was actually like a great decade. And if we're now, we're in the 2020s, you look back on those times and you're like, man, it was just so simple back then. There wasn't a lot of drama going around it, even though it was. There's always drama and there's always conflict and there's always things that go on in the world. It just seems like during the 90s, I guess because we were young, we were invincible to all of it.
00:09:02
Speaker
And now in this 2023, where things are in turmoil, you look back upon those times and you appreciate them. Now that's a hard answer for a nine year old.
00:09:13
Speaker
I told him, aha, there it is, just didn't rhyme as well, or didn't sound cool on the radio. But then here's the thing, as an SEO and a digital marketer, there are a lot of terms that people look for when they're tied to getting WOOP, there it is. So it's WOOP, W-H-O-O-M-P, there's WOOP, W-O-O-P, WOOP, W-H-O-O-P.
00:09:34
Speaker
Womp, W-O-M-P, oops, scoops, whoops. So there is aha. People do search aha or hoops. Anything that rhymes with oop, people are going to naturally, if they don't know the song too well, they might just use it because the old folks be like, oops, there it is. That's how they play it.
00:09:52
Speaker
Right? It never fails. So all those terms, I get to put them in the code and now I get all the traffic for Tag Team for all those terms because I know SEO. See how one thing leads to another? And when you become masterful at all these things, they help each other in ways that you could have never imagined. Right? So that's why, you know, I just vowed that I'd never let life pass me by and I'm going to learn everything I can learn as fast as I can learn it just to keep up. And that's the thrill of life for me.
00:10:22
Speaker
It's a good SEO tip that a lot of people don't appreciate, that if you have your company name or something like that, to figure out a couple, three different versions of spellings of it, that if it's a common misspelling, then people will still find you. Because the thing is, so here's the beauty of what I did. I took me a long time to learn this.
00:10:44
Speaker
Took me a long time to learn that SEO and digital marketing. But the first thing I had to do was disambiguate, which means separate from tag team wrestling, tag team Sally and Judy, the real estate duo, tag team Pokemon, right? So to do that,
00:11:00
Speaker
I had to learn SEO. And seven years ago, you would type in tag team, it was all wrestling. You type in tag team today, it's all me, right? Because I achieved that goal. And now I am the leader for that term, right? Tag team. So now what Google has to do is put tag team group, tag team music, or tag team wrestling
00:11:19
Speaker
then it gets disambiguated more, but as far as the term tag team, when somebody ties that in, they're gonna see Wikipedia first or a me second, or a me first or Wikipedia second. Nice. It's funny that you mentioned wrestling, because there's a pro wrestler named Sting, who actually owns the trademark for the word Sting, that the singer of Sting has to pay the guy a royalty to use the name. Yeah, people do that. That's why we can't use Wimp, there it is. Yeah, exactly.
00:11:47
Speaker
I want to give, there it is, it's the credit where credits do because I pulled your IMDB and it is extensive.
00:11:55
Speaker
wildly extensive and I'm like you I remember I'm a child in the 90s I remember it okay yeah it's a fun song it's a club song it's great and it has been used in I by my count it's got 35 different accreditations so yep Adam's Family Values in 93 and Living Color which was a great TV show yeah that was awesome D2 the Mighty Ducks speaking of
00:12:25
Speaker
ECW, speaking of wrestling, Celtic Pride, which was not a good movie, but not for lack of a good soundtrack. It's in Elf. I don't even know where it is in Elf, but now I'm going to, this Christmas day. There you go. Remember the part where it's like, you got to go down and get Buddy. He's in the mail because he's like, I'm going to put him in the mail room, then he's going to just stay in the mail room. And then he turns the mail room because he's dancing on the table.
00:12:48
Speaker
There it is. That's the biggest one right there. That's the one that made me realize it is not about nobody's going to give you nothing. Nobody owes you anything and don't nobody care. It's up to me to go get my money. Most artists think that people are supposed to do stuff for them, so they sit back and they wait. I'm not going to do that. I'm going to learn everything I can. I'm going to learn how to be my own publisher, my own book and agent, my own everything.
00:13:12
Speaker
so I can go get my money. It's nobody's responsibility but me, because I'm the one that signed the contract when I was young and didn't really know, right? So I've taken, as a man, I've taken full responsibility of my mistakes, but I've corrected those mistakes, and I have kept moving forward for 30 years, and that's why I'm doing it. I haven't even gotten to the good stuff. We're up to 2003, then Saved, which is a really funny movie, Mr. 3000, which is a great Ernie Mack movie,
00:13:41
Speaker
Yeah. Shark Tale. My name is Earl. Fanboys. You don't have bad movies on the list. All these movies are really good and really funny. I love you, man. Community. Killers. Being Erika. Rio. The Guild. South Park. You were on South Park. Couple times. What to expect when you're expecting. Pitch Perfect. It's in Fortnite.
00:14:06
Speaker
boo to Medea Halloween, set it up, Abominable, Perfect Harmony, the Geico commercial, which I want to talk about. You've been in The Simpsons, White Men Can't Jump, the remake, and Transformers. That is a career in and of itself, and that's just one song. So now I can tell a story by adding up all those box office receipts that Tag Team is responsible for. It's been a part of a certain amount of billions of dollars worth of movies receipts.
00:14:36
Speaker
You see what I'm saying? Yeah. Like, there's so many narratives that I can play on that are all actual and true, right? So one of the things I do with SEO is I can go and take IMDB's schema code and plop myself in there, like with ELF.
00:14:50
Speaker
I could keep James Cahn, I could keep Will Ferrell, I could keep, what's his name, Dave Favreau, and put myself in as the songwriter or soundtrack. And now when Google crawls, I'm associated with those three entities and then now they'll show up in my knowledge.
00:15:06
Speaker
See, that's another relevance play that when people see it, it's like, oh, I didn't know that. Like when you saw all those credits, it was kind of a shock, right? And that's what you want. So I haven't even turned, I haven't even put all this together, but because of AI and because of SEO, I am basically the AI robot because I come up with so many solutions and so many answers to problems and so
00:15:31
Speaker
many innovative new tactics because my mind and my life works like a prompt now. I know how to break things down just like a computer does because I reverse engineered AI to understand it even better. And that's the beautiful byproduct of is that in the real world, I can be in a situation and now I have a process in my brain already.
00:15:56
Speaker
that could say, okay, line by line, what do we got to do to solve this problem? And it is the most remarkable thing I've ever seen. I'm so happy in life right now, because I can figure things out. But there's only one me. If I had 10 of me, I'd be a billionaire right now. But there's only one of me, and you have to crawl before you walk. And that's okay. There's not enough time in the day to get all the things done you want to get done. But then that's what gets me up in the morning.
00:16:20
Speaker
You know what I'm saying? That's what keeps me busy, right? This is what our third attempt to do this. Not because, you know, it's because things happen that I have to take care of that I have to take care of. You see what I'm saying? So, but I told you it'd be worth it. And yeah, we're good.
00:16:38
Speaker
One of the things that I appreciate so much as I get older and I think is a really good measure of a person and especially a measure of a man is somebody who has the humility enough to make fun of themselves. Talk about the Geico commercial because that's hilarious and that's a hilarious send up of your song.
00:16:57
Speaker
How did that come about? Did they come to you or? So that's a SEO story. Really? Oh yeah. So 2011. I'm DJing in the club. I'm in the club DJ for four years. I'm in the club and security comes like, hey, there's a lady on the phone. Want to talk to you? I was like, man, take a message.
00:17:15
Speaker
What's wrong with you?" Like, no, man, she will not get off the phone. I said, which one of these women I done messed over, right? That's what I'm thinking. But it was like, let me go. I went to her. She was like, I got to talk to you. I'm from the New York Times. Like, please call me in the morning. It was reported from the New York Times. She said, DC, have you looked at the Gawker article? I think Gawker was a blog that was like the first internet trollers.
00:17:37
Speaker
and it wrote provocative articles. And it was an article about Barack Obama was in tag team's video. Third, back then, they were trying to find anything bad about him. So they tied that to him because of one frame from a group named Duke, that was in our video, who was in a group
Success of Geico Commercial Collaboration
00:17:51
Speaker
named Duke. We had a record called Daisy Dukes and it looks just like a young Barack Obama. So we did all this media, we did all these relevance plays, CNN, Jeannie Mose did the exposé on. You remember Jeannie Mose exposés? They were always fun.
00:18:04
Speaker
As you did one of us, we did Stephen Colbert did a parody of us, Jon Stewart, all the big boys. And after two weeks, I was very pissed off because I didn't have a dime in my pocket. And I vowed that'll never happen again, because we didn't have any web presence, right? We didn't.
00:18:21
Speaker
It was like, if we had had the apparatus I had today back then, one opportunity would have turned into 30, right? Fast forward, September 2020. I get a call from my agent, Lena Ramirez, who works for the People Story Agency. DC, you just booked a Geico commercial. Like, Lena, why are you calling me in the middle of a pandemic, playing on the phone? She's like, what do you mean? I was like, I haven't even auditioned for a Geico commercial, because I'm an actor.
00:18:45
Speaker
Yeah. We audition and then we get the job and we get picked. She's like, no, DC tag team. I was like, oh, wouldn't check the tag team for him. There was message from Ali said, DC, we need you guys in the Geico commercials going to be called soup. There it is. Like soup. There it is.
00:19:01
Speaker
And they did not wait for me to call them back. They went. Because of SEO, I built all my profiles over the internet. I made myself, I gave myself the ability to be found. And then she finds my agent's information on IMDB. And now she calls my agent. I don't have to get lawyers.
00:19:21
Speaker
I get on with the CEO of my agency. She's like, tell me the whole story. And she said, tell them this is what we want. And they were like, okay, as the single most lucrative deal I've ever made in my life. And it's still the gift that keeps on giving to this day. And because, you know,
00:19:37
Speaker
I'm an actor, I prepared for that. Because, you know, when they say soup, there it is, I'm like, okay, let me start looking at the finest Seinfeld episode about the soup Nazis, so I can get some ideas, right? But then it was like, they called me, like, we're gonna make it about ice cream. Scoop, there it is. And I was like, oh, man, that's beautiful, because our father used to make us ice cream. We had an ice cream churn, right? And he's like, get it ready. So we put the ice in, and you can appreciate this more than anybody. With ice, to make it colder, you put rock salt in.
00:20:04
Speaker
or to make it melt, because it does make it colder and it makes it melt, right? And he put the eggs, butter and the sugar, the vanilla, and then we would churn. You know, I did this like a couple times and he got electric on, but I remember that crank because my arm would get tired. In between minutes, we have two kids with big spoons with ice cream all over them.
00:20:23
Speaker
And I wanted to bring that essence to the commercial. And because I'm an actor, I said, I'm gonna come up with five things that make this commercial incredible. That puts my imprint on it. One was the spinning scoop. So the production meeting the night before, I was like, mind if I throw a couple ideas at you? It was like, anything you wanna do, DC, anything. I said, well, I tried to fabricate a spinning scoop, but I couldn't quite do it. He's like, it'll be done tomorrow. It's like, whoa.
00:20:46
Speaker
Like, well, I also know kids love sprinkles. So I don't know why I just want to do sprinkles. He's like, we'll have a truckload of sprinkles, because I'm going to do the LeBron James chalk sprinkle. I want to do the soft face sprinkle. Right? Like all those things where people would throw stuff in the air. That's what we did. We had a couple of dances. I went on and on. The next day we shot the commercial. We could have shot five Geico commercials with all the footage we shot because the energy was so incredible that day. In the middle of a pandemic with the producers, the directors on
00:21:14
Speaker
online, the director wasn't even there. And then you had all the higher ups, the executives on a big giant screen watching. It was simulcast, basically. And they all like, after every takes, like, anybody need anything else? Anybody's thing, so everybody's input was put in. They'd be like, do a version where we do this. And then I'll say, you know what? It might be good if we did this. So it was a full collaboration. And then it was over. And then two weeks later, I get this thing. Here's the Geico commercial. And I looked at it 40 times and I could not find it.
00:21:42
Speaker
and they dropped it Christmas at midnight, worldwide YouTube campaign. So if you type in YouTube, the first thing you see is tag team. And I could tell you that Monday when it dropped, it did not stop playing for a year on every sports cast, on every, like I have the list of all the places that it was played. And at the end of it, we are the biggest Geico commercial in history.
00:22:05
Speaker
I'm like, are you serious? That's what they're telling me. I'm like, are you serious? Bigger than cavemen? It's like, oh yeah. Bigger than hump day? They're like, oh yeah, really big. And it's not about, it's about, it's the most money they've spent on a commercial because it was that good and the amount of plays and views. And I guarantee it is like, but the problem is that we're in a pandemic. We can't go do shows.
00:22:28
Speaker
Usually that'd be something where we would not stop touring forever and ended up being that way. But because I said, I'm not going to let this fly. I got to do something. Let me find a publicist so I can blow this commercial up and blow my acting up and blow my voiceover up. Because I do, I'm very, very good at voiceover. This week on NBC, you know, that's, that's me. I'm that voice. And I'm telling you, I joined. They were like, we can't, we don't really know how to,
00:22:54
Speaker
do a commercial and it's a pandemic and they gave me every reason why they shouldn't instead of one reason why they shouldn't. But I appreciate that because it's like, we don't want to take your money because we don't feel, you know, I could just take your money, but no. So I was like, okay, I'll be my own damn publicist. And when that happens, when people tell me, no, I joined organizations, society or associations and I joined the public relations.
00:23:14
Speaker
Society of America, PRSA. And what I did, once I joined, there was a Zoomcast. You know in organizations, they'll have speakers and whatnot, people who've been doing it in their field and everything. And it was this lady, she's a 40 year veteran, published. And I said, hey, I raised my hand and said, our press release is still relevant? She's like, well, what's it for? And I was like, well, I'm kind of featured in a national Geico commercial called Scoop. There it is. And I'm looking at the chat and now the chat just blows up. They said, what is he doing here?
00:23:44
Speaker
Oh, my mom loves that commercial. My daddy loves that commercial. My cat loves that commercial. My kids love that commercial. Blew up the entire chat. Now the whole emphasis is about me. And that's where I shine because I haven't said I'm this. I'm saying I let people figure it out. Now I've got their attention. I know that press release is going to work, but I look for validation and things. That's why I do an organization. I want to know that I'm headed in the right track. A lot of times they're like, you don't even need us, but I want to learn what you love, right?
00:24:12
Speaker
And that's why I get to speak all over the country. But I said, our press releases are still relevant. She was like, of course that press releases are going to be relevant. Because the whole last year has been COVID. Every story is COVID. Every story has been political. And here you guys come spinning, you know, spinning scoops and throwing sprinkles and DC your smile. You're going to go here for all the publicists.
00:24:34
Speaker
here for all the TV talk shows, here for all the radio shows, here for all the podcasts. And she gave me the entire breath of her professional career in 10 minutes. And it has changed my life forever. And it is the reason that you and I are talking right now. Wow. You know what I'm saying? And then a week later. Now, so I drop it on a Tuesday. I dropped it on a Wednesday. I get a call on Thursday, Super Bowl week. Dan Patrick said, hey, we want you on the Dan Patrick show. What?
00:25:03
Speaker
Yeah. Okay. Can we do it next week? They said, this is Super Bowl weekend in DC. We need you tomorrow, Friday. So we get to Zoom Friday. And after two days, I am on a nationally syndicated television show with Dan Patrick, one of the goats in sports casting, talking about Tom Brady and strip club. Two weeks later,
00:25:21
Speaker
We're on Tamron Hall Show. And every time we get hired, I ask people, what made you hire us? Because I want to know if it's the website, if it's this, if it's that. Said the press release. Both of them said the press release. And Tamron's Hall, Tamron Hall's son loves you.
00:25:34
Speaker
I said, really? So we do the Tamara Hall show now. Every mother, every people who watch TV in the daytime, everybody knows who we are. And Tamara Hall wove this beautiful soliloquy of rise and fall, rise and fall, rise again. Because I used to didn't like that. Like we didn't fail. We've been here. We've been doing it. Y'all just didn't know. But the people who we do shows for know. But she did it so good that that narrative can play when somebody of her stature sets. And then I've been running with that forever because
00:26:04
Speaker
In my bio, people love those redemption stories because people go through things and they want to know, how do I get out of this rut? How did you do it all? How did you go through a 20-year legal battle? How did you just rise from the ashes? And that's where the narratives come in and that's where the good stuff is because that's where all my solutions and all my hustle and everything that I am, I can share with the world.
00:26:28
Speaker
I do a podcast a day. I do, I don't care if it's the smallest to the biggest. Everybody's, everybody's important. Everybody is relevant. And if I can help change the people's minds and let them know that as long as you're breathing, there's nothing on this earth you can't do. But when you find out how to do it, now it's time to see what you're made of because
00:26:46
Speaker
You got to put in the work. And I love that because I want it to be hard because I know nobody else is going to do it. And I'll be there by myself. And I'll be there with very few people. And those people will recognize my contribution. And then we all become one big happy family of people who teach the world how to be better and get the things that they want out of life. And that's my mission, period.
BusyWeb Sponsorship and Digital Marketing
00:27:10
Speaker
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00:27:35
Speaker
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00:27:51
Speaker
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00:28:11
Speaker
everything you ever wanted to know about HubSpot. With this free download, we'll share with you how to grow your business with an all-in-one sales, marketing, website, customer service, and CRM powerhouse. Explore the power of HubSpot to decide if it's right for your growth plans. This offers exclusively for dial-in listeners. Don't miss out. Visit busyweb.com slash pod for more.
00:28:39
Speaker
It strikes me that you're such a curious fellow. And I think curiosity is one of those things that's so underrated today that people don't want to learn. They want to be confident in their own worldview. They want to be confident in what they think. But there are people like you who are constantly learning, constantly getting better, and constantly evolving that are actually changing the world.
Value of Curiosity and Continuous Learning
00:29:00
Speaker
Yeah, because I've watched too many people in my life die because they let life pass them by, right? And my father led a full life. He did his thing.
00:29:08
Speaker
But I wish he had learned how to use a computer. Because if he had learned how to use a computer, he would have known how to use his iPhone to find medical things back when it could have been prevented to help him stay healthy. Because he never drank, he never smoked. He could have lived till night. But 82 was still good. You see what I'm saying? So his death was a celebration for me. And it was right before the pandemic. And I'm so grateful because
00:29:29
Speaker
I would have hated him to see him go through COVID because we had in-home care. So it would be a nurse in the morning and a nurse at night, and he would tell them what they're doing or what they were doing.
00:29:40
Speaker
Right? So it worked. You know, that's one of the things of being blessed that my father's death was a celebration in the full sense of celebration. There was no sadness because nothing was left unsaid. He taught me everything he could teach me. He did an incredible job of raising me because I stand here today before you, you know, inspiring other people that comes from him, right? Comes from my mother. So all this hustle comes from them making us do chores and
00:30:05
Speaker
giving us ultimatums. Either you do this so you can go play with your friends or you cannot do it and not go play with your friends. What you want to do? What is your advantage from there? Because life has consequences to your actions. There are repercussions to what you do. So you better think carefully about what you do. And for me, as a grown man because of that, I have never not known work.
00:30:25
Speaker
What did your dad do for a living? My dad was a PhD, Dr. Cecil Glenn. He was the Dean of Ethnic Studies for the University of Colorado. And he created in the 60s, 70s, the first curriculum for the state of Colorado for ethnic studies. And it was adopted in all the colleges, all the junior colleges, all the schools. And as an educator, he knew all the
00:30:48
Speaker
loopholes in the financial aid situation. So when kids would get rejected, he would always camp out by, you know, he would eat his lunch or whatever by the financial aid office. Or he had people in financial aid, you got any kids that can't get it, or if they're saying that they can't get it, send them over here.
00:31:06
Speaker
And he would figure out a way to get them financial aid. And at his funeral, so many lawyers, doctors, business owners came and just told me story after story of how my father took the time to help them get financial aid so they could be who they wanted to be in their lives.
Effective Learning Techniques
00:31:23
Speaker
So my mission is clear. I am on a journey to help people.
00:31:27
Speaker
Learn how to learn. It's not enough just to learn. You gotta learn how to learn. And that's where people are doing the sticky part is, right? Yeah. Example. People say, we'll go look at a course. Okay, cool. What if the dude talks real slow? What if it's in the foreigner that does it?
00:31:42
Speaker
Right? Well what I do is, first thing I do when I get a chorus, I take all those segments and I put making one file because after stop, push play, go to the next one, stop, go to the next one, you get tired of that and you'll quit. I make it one and to me it's elevator music, but I also play it at five times speed.
00:32:00
Speaker
I'm Alvin and chipmunking that thing by. I'm serious because you're never gonna memorize all of it. You can't listen to a chorus one time regular speed and say, okay, I know everything in that chorus. So why not do it five times speed? So if it's a five hour chorus, it only takes an hour to get through. If I'm working 12 hours a day, I can go through it over and over and over again and then things start dropping.
00:32:22
Speaker
into my brain. Okay. Things start connecting. Things, I start picking up things. And if it's something really difficult, it might take me 40 times to look over. Just go over and over and over and over and over and over and over and over, right? And that's learning how to learn. You have to come up with tactics that help you learn things faster. Another tactic I have, joining organizations. I'm a part of 30 different organizations because when I want to learn something or if I have an idea to parlay one thing against the other, well,
00:32:49
Speaker
Now I can join an organization because organizations are filled with people who've been expert at that profession for 10, 20, 30, 40 years and can't wait to run their mouth about why they love their organization because they're passionate about what they do and they've got the years of expertise so they can tell you what to do and you can now know what not to do. They've got the resources, they've got the literature, they've got the courses, they've got everything. They've got the mentors.
00:33:12
Speaker
And they've got people who have businesses where all you gotta do is call each business and just talk to them. And what happens is, you call this business, you say, I don't think about using your services. Tell me a little bit about yourself. And then they just go. But what they don't realize is while they're pitching, they're teaching. I've been doing that all my life.
00:33:29
Speaker
Yeah. Right? So learn how to learn. And that's what I do. And that's why I can learn so many things. And my father, you know, everybody will say, man, you can't do everything. Jack of all trades, master none. I say, yeah, that's true. But when you don't give up, keep playing offense, keep playing seeds. You become masterful at all those trades. Then they all come back and combine as one. Yeah. And they serve you in ways that you could have never imagined, right? Right?
00:33:55
Speaker
I had a bad experience yesterday when an insurance company was just terrible to me. And I spent all afternoon being a grump about it. And then I finally had this idea that I don't want to do that. I'm going to wake up the next day. I'm going to try and do something nice for somebody else just because I can.
00:34:13
Speaker
just because the world needs the evening out. And we'll see how it all works out. But I feel better about myself just by saying, I'm choosing not to do that. I'm choosing. Everybody has a choice. Bye.
00:34:28
Speaker
I thrive in the bizarro world. I thrive in the upside down because everywhere I speak, I challenge everybody this because everybody will go off on tangents. And then you got the whole crowd going off on tangents. And then I just stop and I say, you know what, all what you're saying might be true or whatever, but I challenge everybody in here. Spend your energy on finding the positive and the negative because that is where those nuggets are. Like if it was me talking to the insurance agency,
00:34:54
Speaker
and they were pissing me off, I'd be like, hey, I appreciate everything you're doing for me, and I thank you for helping me. You kill them with kindness. But then I'd be like, would it be possible for me to speak to your supervisor? And they gotta put you through to the supervisor. Because it's about personalities when it comes to stuff like that.
00:35:11
Speaker
So you, in this insurance thing, you probably talked about three or four different people, right? It's not Geico, by the way. To be clear, it's not Geico that treated me poorly, so... Hey man, I don't have Geico insurance, so you didn't have Geico. But was it the first time you talked to this insurance company, or was it like the third or fourth? Third or fourth, yeah. Yeah, so every time it was somebody different talking to you, right?
00:35:36
Speaker
Yeah, no, it was the same woman. I had clearly expressed my needs a couple of weeks ago. And then when push came to shove, she was like, man, no, we're not doing that. Yeah. So that's when you say, okay, well, I appreciate everything you've done. Yeah. Can you please hook me up with your supervisor? Yep. And she has to do it. Yeah.
00:35:56
Speaker
And now you're with another person that has another personality. Now it's up to you to weave that story in that fashion. Do you have a supervisor? Because I'm guaranteed they want to get your thing done. But that might not work. But that's one of those ways you can find the positive and the negative. And every time that happens for me, it comes out positive. Because I'm not going to let you get the best of me. It's a choice. I can either get ignorant with you. I could quit. But I'm not about to do that. We're about to resolve this.
00:36:26
Speaker
And that's how, you know, and then it helps that, you know, my little girlfriend, she works for State Farm, so it's like, I'll call her and be like, what do I gotta do to deal with this situation, right? I've already done my homework before I even go in. So, I mean, but that's me as far as preparation, right? Like, I prepare for everything. But, you know, you do get blindsided. And that's my whole mission in life as well, is not to get blindsided. And preparation prepares you for that. And that is why I can,
00:36:54
Speaker
withstand pretty much anything. It'll beat me up in the moment, but you just don't react to it. You'll find that when you don't react to things and you let things simmer down, put it in your pocket and it turns into positive energy. Because you said, I'm going to get up this morning, I'm going to help somebody. I'm not going to fall for what they gave. I mean, we've gone about that for a long time because I just have a thousand tactics that help me deal with stuff like that. Because that's how people are in the business of pushing each other's buttons.
00:37:22
Speaker
So when I see clickbait, I just get mad because I don't get mad, but I look at it and say, you know what? They didn't even have to do that. They didn't even have to do this. Like they don't, but then it works because most people aren't, most people don't have enough. See, you can't say educated or you can't say. I say most people don't have the common sense that I have, right? I have common sense. That is true. I have a cousin who graduated high school and I have college degree. I have advanced college degree. My cousin who's,
00:37:52
Speaker
in his 70s now. He only had a high school degree and he worked a blast for his job. He had Homer Simpson's job.
00:38:00
Speaker
So he went in at 10 o'clock at night, he turned on the furnace and he sat at a control panel, making sure that it worked, but he had nothing to do as long as everything was working till six in the morning. So he read all the time. He lost his two front teeth in a bar fight, but he could quote Shakespeare. So education is not something that comes with a degree. Education comes with curiosity and effort.
00:38:25
Speaker
Yeah, hey man, you gotta want it. Yeah, we are we are coming up on time the one last question that I wanted to ask you because you've been on my playlists for 30 years. What do you listen to? What what gets you I don't listen to music no more. I've been a DJ all my life. So yeah, it's what music is gospel if I do listen music it's gonna be something from the 90s or just some of my favorite songs, but I
00:38:51
Speaker
I don't really listen to music because I'm always studying, right? My music is a course in the background, right? There's always a course going when I'm working. And when I'm flying, there's always a course going. And when I'm relaxing, I can go through YouTube and get my news the way I need to get my news because I know who to trust when it comes to news, right? Yeah.
00:39:13
Speaker
I trust PBS and certain things. I trust CNN and certain things. I might look at Fox for something. I might look at certain blogs for something, but I'm not really a news dude, but I do stay up on things. And I know what to look for, and I can tell right off the bat when people are trying to tell the news in a narrative. And I just click off because I have common sense. Like, just tell me a news.
00:39:37
Speaker
You know, I wanted to be a broadcaster. My goal in college was to take Dan Rather's job. So there are certain people who come from those trees that I trust. You know what I'm saying? And I know that they're going to try to do their best job that they can do to tell the news.
00:39:52
Speaker
And that's who I listen to, but I don't listen to them every day. I just do it in pieces. But YouTube, I know how to sift through all that because I know of SEO. So I know who's doing clickbait. I know who's actually trying to provide value. And that is where I'm headed, is I'm about to create courses just to help people solve everyday solutions in a practical way. And the key to anything, SEO basically is getting in front, to me, is getting in front of the people who can pay you.
00:40:20
Speaker
for your services, for your products, for the things that will help them improve their lives, right? So that's my mission, you know what I mean? Like, I come up with these things that help people get money. And if I come up with a course that can show you how to do it in practical ways, I can make money, right? And that's how Tony Robbins and all those cats do it. Like, I finally figured out how they do that. And it's just about providing practical solutions for people. Now, some, you know, they rah-rah and they hoo-hoo and all that stuff, but I know
00:40:50
Speaker
You could tell with our conversation today that I will be successful at doing that. They don't move like you do. Yeah. DC, thank you so much for giving me all the time. We'd like to end our podcast by giving people a naked shameless plug. What people want to find you, how do they find you? I can be found. Not hard to find. Yeah, you are. Type in tag team, type in whoop, there it is, and you will find a direct link to me.