The Rose & Rockstar: Culture Jacking

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

This week, the topic is culture jacking, as Robert wrote a very timely piece on the Content Marketing Institute's blog: How B2B Brands Capitalize on Meme-Worthy Moments, as our LinkedIn feeds are filled with images of a kisscam from a Coldplay concert. 

Key points from the chat:

• Less “newsjacking” as politics becomes so divisive, and humor has become difficult. 

• Memes and culture jacking are filling the gap, but can be a double-edged sword 

• Understanding cultural references is crucial for effective engagement.

• Not all memes resonate with every audience.

• Authenticity is key.

If you have a question for the bar, or maybe an opinion on what was shared this week, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

—

The Links

The people:

• Ian Truscott on LinkedIn and Bluesky

• Robert Rose on LinkedIn and Bluesky

Mentioned this week

• Robert’s post: How B2B Brands Capitalize on Meme-Worthy Moments

• Robert’s Lens newsletter 

• Rose Colored Glasses - Robert Rose on the Content Marketing Institute

• Ian’s firm - Velocity B

• Robert’s firm: Seventh Bear

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web, Twitter, and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

This podcast is part of the Marketing Podcast Network

Learn more about your ad choices. Visit megaphone.fm/adchoices