Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails, while our Rockstar CMO host Ian Truscott picks his brain on a marketing topic.

This week, there is a story that has been doing the rounds on LinkedIn for the last three weeks, that keeps appearing in Ian’s feed from the Wall Street Journal called Companies Are Desperately Seeking ‘Storytellers’ that has got a lot of commentary, pointing out its flaws.

As an expert and author of three books on Content Marketing, Ian asks Robert: if he had written the story, what would he have written?

The answer? As you’ll hear, if he’d have covered the following:

Storytelling is a crucial skill, but many companies misunderstand what it means
Effective storytelling requires a blend of strategy and mechanics
Tension and resolution are key elements of a good story, which marketing content lacks
Businesses need to recognize existing storytelling skills within their teams.

If this resonates with you or if you have a suggestion for a topic in the bar, please get in touch with us - hello@rockstarcmo.com

Enjoy!

—

The Links

The people:

Mentioned this week:

Companies Are Desperately Seeking ‘Storytellers’ - WSJ
Yes, You Better be a F**king Storyteller - Rockstar CMO
Ann Handley's take on LinkedIn
Lyla Rae Hightower
Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com
Ian’s firm - Velocity B

Rockstar CMO:

The Beat Newsletter that we send every Monday
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

We’ll be right back by Stienski & Mass Media on YouTube
Piano Music is by Johnny Easton, shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

This podcast is

The Rockstar CMO Studio: 5 F’in’ Fails When Your Machine is Broken