The Lisa Bonnano and Killing the SaaS Vibe Episode

This week, our host Ian Truscott chats with B2B marketing leader Lisa Bonnano, and then he and Robert tackle the topic of vibe coding killing SaaS software over a cocktail.  

Lisa Bonanno is a revenue and customer-focused marketing executive with 20+ years of experience optimizing and scaling global pipeline engines from inquiry to advocacy for B2B SaaS businesses.

Ian dives into Lisa’s marketing leadership experience, what drew her to marketing as a profession, her views on getting a marketing education, what we can learn from B2C, and:

• What is on Lisa’s rider when she’s considering a new gig

• Where she starts when starting a new gig

• The advice she gives to young marketers looking to follow in her footsteps

• What she would chuck into our Rockstar CMO Swimming Pool - our portal to marketing hell

• The tune that gets her marketing mojo working

After catching up with Lisa, Ian joins Robert Rose in the virtual bar, The Rose & Rockstar, for a chat about whether business users getting access to AI-generated code, or vide coding, is going to kill SaaS software. 

If you have any comments or thoughts on this topic, we would love to hear them!

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn 

• Lisa P. Bonnano on LinkedIn

• Robert Rose on LinkedIn

Mentioned this week:

• Tuesday 2¢ - Is The Vibe Killing SaaS?

• Ian’s firm - Velocity B

• Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube

• Florence + The Machine - Dog Days Are Over (2010 Version)

• Piano Music is by Johnny Easton, shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

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