The Earned Email, You Are a B2B Service and Caring If It’s Human Episode
This week, with his guests away, our host Ian Truscott takes a turn in the studio, going solo, and shares 5 f’in’ things that have caught his eye this week.
Those things were:
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Email has become earned, not owned - inspired by an issue of Ann Handley’s newsletter - Email Is Dead, Long Live Email
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Building a campfire - inspired by Joe Pulizzi’s newsletter - Stop Trying to Build a Community
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AI disruption of the software industry, at both ends of the scale
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Getting the creative balance right with AI - inspired by a LinkedIn post by Adriaan Bloem
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We are all a B2B service providers now
Ian then joins Robert Rose in the virtual bar, The Rose & Rockstar.
They keep the AI theme going with a discussion of whether people really care if content is AI-generated and how that opinion might be evolving.
Enjoy!
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The Links
The people:
Mentioned this week:
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Email Is Dead, Long Live Email - by Ann Handley
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Joe Pulizzi’s newsletter - Stop Trying to Build a Community
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The quadrant of polished content - posted by Adriaan Bloem
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BBC Sounds - Everything Is Fake - (also available on Apple podcasts)
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Producers of AI-generated podcasts - Inception Point AI
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Robert’s podcast: This Old Marketing
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Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com
Rockstar CMO:
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The Beat Newsletter that we send every Monday
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Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
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We’ll be right back by Stienski & Mass Media on YouTube
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Piano Music is by Johnny Easton, shared under a Creative Commons license
You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
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