The Community and Agent Authority Episode
This week, our host Ian Truscott welcomes back Dennis Shiao to celebrate 10 years of the Bay Area Content Meetup, before he slips off to our virtual pub for a mix of marketing and mixology with the Chief Trouble Maker at Seventh Bear, Robert Rose.
In the studio, Dennis shares his experience of growing a content marketing community from a few like-minded bloggers at a local restaurant to an international virtual community with thousands of members and speakers that represent the great and the good of content marketing.
In the Rose & Rockstar, our virtual bar, Ian and Robert discuss some recent work he’s published on the Content Marketing Institute blog that looks at how we build authority ladders for our AI agents, the work that this takes and some of the risks if we don’t.
If you have any comments or thoughts on this topic, we would love to hear them. We welcome your feedback.
Enjoy!
—
The Links
The people:
Mentioned this week:
-
From Dennis: Attention Retention and the Content Corner Newsletter
-
Robert’s article - Agentic AI in Marketing Part 3: How To Build an Authority Ladder
-
Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com
-
Ian’s firm - Velocity B
Rockstar CMO:
-
The Beat Newsletter that we send every Monday
-
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
-
We’ll be right back by Stienski & Mass Media on YouTube
-
Piano Music is by Johnny Easton, shared under a Creative Commons license
You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
Learn more about your ad choices. Visit megaphone.fm/adchoices
