S02E18: Revolutionizing Healthcare Marketing with Adam Turinas of Health Launchpad

Show Profile 

Welcome to the ABM Voice podcast where we interview leading B2B sales and marketing experts about their ideas, best practices, and the latest trends that can help you in your ABM journey.  

Guest Profile: 

Adam Turinas is the CEO and founder of Health Launchpad, a marketing consulting firm based in Austin, Texas, specializing in helping health tech firms implement Account-Based Marketing (ABM) strategies to improve results. Adam's background is primarily in marketing, particularly in B2B technology and he ventured into healthcare due to the need for better communication between doctors and hospitals.  He and his team developed a healthcare communication application, successfully selling it to numerous hospitals and healthcare systems, eventually leading to the creation of Unify Health. Later, founded Health Launchpad, focusing on ABM for healthcare technology companies targeting hospitals.   He is the author of the book ‘Total Customer Growth’ where he talks about ABM and answers the questions related to it.   

Linkedin:  https://www.linkedin.com/in/adamturinas/ 

Company Website:  https://healthlaunchpad.com/ 

Email Address: adam@healthlaunchpad.com 

His book “Total Customer Growth”

Host Profile: 

Arun Gopalaswami, an ABM Evangelist, is the CEO of Recotap - a personalization-focused ABM product. Recotap, being an AI-powered Account-based Marketing platform, helps marketers to programmatically reach high-value Accounts, at scale, using the power of data and personalization. It has been purpose-built for B2B companies to boost their marketing effectiveness by 2X.  

Previously, He had co-founded a for-profit social enterprise brand - MarketStreat - to facilitate direct market access to micro & small business owners using technology & digital interventions.  

In his previous stints at corporate enterprises, he has worked extensively in identifying and delivering business values to his clients, including several Fortune 100 companies, in the Telecom, Banking, and Service industry verticals.  

He is very happy to connect with like-minded folks who are interested in ABM and B2B marketing. You can connect or follow his LinkedIn profile or even get in touch with him through Recotap.  

LinkedIn: https://linkedin.com/in/arung 

Company Website: https://www.recotap.com

Key Takeaways 

1. Challenges in Healthcare Marketing

2. Physician-Hospital Relationship

3. Implementing ABM in Healthcare

4. Vertical Focus and Total Customer Growth

5. Identifying In-Market Accounts

6. Introduction to FinTech and Target Audience 

7. Audience Engagement in Healthcare

8. Client Acquisition Process

9. Buyer Journey Development

10. Sales Cycle and Engaging Prospects

 11. ABM Tools and Effectiveness

12. Incorporating SDRs in ABM

13. Social Selling and Best Practices

14. Making the Ask

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Have any feedback? 

Write to us at podcast@recotap.com   ………………………………………………….……………… 

Post-Production:  Kelkoo Productions. (kelkoo.productions@gmail.com)    Audio Credits:  Space by Music Unlimited