S02E21: Unlock the full potential of Account-Based Marketing with Pooja Sharma of Crisil Limited
SHOW PROFILE
Welcome to the ABM Voice podcast where we interview leading B2B sales and marketing experts about their ideas, best practices, and the latest trends that can help you in your ABM journey.
GUEST PROFILE
Amber Bogie, Senior Director of Global Demand Generation at ReachDesk where she is responsible for strategizing, building, and leading Reachdesk’s global Demand Engine. She focuses on improving the demand generation engine and building an ABM strategy.
Amber became an accidental marketer by providing feedback on a website as a customer success representative. Despite lacking experience, her insights impressed the director of marketing, leading to a shift into marketing.
Amber's career includes roles in event planning and program management before entering the software industry. The pivotal shift occurred in her first software company, where she delved into ABM and witnessed its strategic impact.
- Linkedin Profile: https://www.linkedin.com/in/amber-bogie
- Company Website: https://reachdesk.com/
HOST PROFILE
Arun Gopalaswami, an ABM Evangelist, is the CEO of Recotap - a personalization-focused ABM product. Recotap, being an AI-powered Account-based Marketing platform, helps marketers to programmatically reach high-value Accounts, at scale, using the power of data and personalization. It has been purpose-built for B2B companies to boost their marketing effectiveness by 2X.
Previously, He had co-founded a for-profit social enterprise brand - MarketStreat - to facilitate direct market access to micro & small business owners using technology & digital interventions.
In his previous stints at corporate enterprises, he has worked extensively in identifying and delivering business values to his clients, including several Fortune 100 companies, in the Telecom, Banking, and Service industry verticals.
He is very happy to connect with like-minded folks who are interested in ABM and B2B marketing.
You can connect or follow his LinkedIn profile or even get in touch with him through Recotap.
- LinkedIn: https://linkedin.com/in/arung
- Company Website: https://www.recotap.com
KEY TAKEAWAYS
- Introduction to "All Bound" and "All Bound Engagement”
- Strategic Thinking in Marketing
- Full Funnel ABM
- Challenges in Approaching ABM
- Coexistence of Demand Gen and ABM
- Gradual Transition to ABM
- Planning and Prioritization
- Effective Communication and Collaboration
- Learning from Others
- Global ABM Community
- Continuous Progress
- Avoid Overthinking Content for ABM
- Encourage Cross-Functional Alignment
- Say No When Necessary
- ABM is a Team Effort
- Connect on LinkedIn
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Have any feedback? Write to us at podcast@recotap.com
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Post-Production:
Kelkoo Productions. (kelkoo.productions@gmail.com)
Audio Credits:
Space by Music Unlimited
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