S02E05: In Conversation with Cristina Daroca of Riverbed Technology

Welcome to another exciting episode of the ABM Voice podcast. Join your host, Arun Gopalaswami (CEO of Recotap), as he interviews leading B2B sales and marketing experts to bring their ideas, best practices, and the latest trends to help you excel in your role.

In this episode, Arun speaks with Cristina Daroca, the Senior Marketing Director of Riverbed Technologies. She has been a staunch pillar for many ABM marketeers over the years and she was one of the few who started working in ABM way before any one knew what it was and what it stood for unlike now. Cristina has been very kind of sharing her thoughts and inputs here with us today.

You can know more about Cristina by checking out her Linkedin profile or her company website.

Tune in and listen to this episode and do give us your feedback at the podcast service of your choice or mailing us at podcast@recotap.com.

You can share the link provided to your peers and share the knowledge of how ABM is one of the most effective B2B marketing strategies.

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Credits

Host: ⁠⁠Arun Gopalaswami⁠⁠, CEO & Co-Founder of Recotap and an ABM Evangelist.

Post-Production: Hanfas Backer, Kelkoo Productions. (kelkoo.productions@gmail.com)

You can email us at podcast@recotap.com

Audio Credits:

SOUND FX: Vibraphone Transition Music Cue from DanjFilms

INTRO & OUTRO Music:  Space by Music Unlimited