S02E23 Unlocking ABM Excellence: Navigating Growth and Enterprise Strategies with Davis Potter of ForgeX
SHOW PROFILE
Welcome to the ABM Voice podcast where we interview leading B2B sales and marketing experts about their ideas, best practices, and the latest trends that can help you in your ABM journey.
GUEST PROFILE
Davis is a key figure at ForgeX, a company specializing in demystifying ABM and aiding the implementation and scaling of companies across different scales. Leveraging his background and insights, Davis contributes significantly to the development of ABM practices and frameworks.
Davis Potter has dedicated his entire career to the field of Account-Based Marketing (ABM). His extensive experience includes launching, scaling, and optimizing ABM programs across organizations of various sizes, from hyper-growth VC-backed startups to midsize enterprises with thousands of employees and the world's most renowned large corporations.
- Linkedin Profile: https://www.linkedin.com/in/davispotter62/
- Company Website: https://www.forgex.ai/
HOST PROFILE
Arun Gopalaswami, an ABM Evangelist, is the CEO of Recotap - a personalization-focused ABM product. Recotap, being an AI-powered Account-based Marketing platform, helps marketers to programmatically reach high-value Accounts, at scale, using the power of data and personalization. It has been purpose-built for B2B companies to boost their marketing effectiveness by 2X.
Previously, He had co-founded a for-profit social enterprise brand - MarketStreat - to facilitate direct market access to micro & small business owners using technology & digital interventions.
In his previous stints at corporate enterprises, he has worked extensively in identifying and delivering business values to his clients, including several Fortune 100 companies, in the Telecom, Banking, and Service industry verticals.
He is very happy to connect with like-minded folks who are interested in ABM and B2B marketing.
You can connect or follow his LinkedIn profile or even get in touch with him through Recotap.
- LinkedIn: https://linkedin.com/in/arung
- Company Website: https://www.recotap.com
KEY TAKEAWAYS
- Frameworks Discussed: Growth ABM and Enterprise ABM
- ForgeX offers ABM Certifications & ABM Advisory Services
- Holistic Approach and Market Trends
- Resource Considerations for Growth ABM
- Discussed Tactical Examples Across Tiers
- Importance of Personalization
- Tiered Approach in ABM:
- Transition from Acquisition to Acceleration
- Building Target Account List
- Strategic Fit and Risk Mitigation
- Data-Driven Exercise and Partnership
Join us as we dive deep into Account-Based Marketing (ABM) Frameworks, Certifications, and Collaborative Success with Davis Potter of ForgeX.
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Have any feedback? Write to us at podcast@recotap.com
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Post-Production:
Kelkoo Productions. (kelkoo.productions@gmail.com)
Audio Credits:
Space by Music Unlimited
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