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EP595: TL Nuggets #172 - Real Talk About Sales
87 Plays5 months ago
“Without sales, you don't have a business, you have a hobby.”
“You cannot serve them out of pain until you’ve sold them into working with you.”
Do you find yourself saying, "I love coaching, but I hate selling"? Is your business struggling because you shy away from sales? If you're a coach, consultant, or solopreneur, you know the challenges of balancing your passion for helping others with the necessity of selling your services.
Today’s episode is about the importance of sales in any business. Sales is described as the lifeblood of a business—without it, you're not running a business, you're running a hobby. Let’s tackle common negative experiences with salespeople and how they can impact one's perception of sales. Despite these experiences, we know that sales are essential for achieving dreams, living a fulfilling life, and attaining financial success.
Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.
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Transcript
The Vital Role of Sales in Business Success
00:00:02
Speaker
Sales is the lifeblood of any business. Without sales, you don't have a business, you have a hobby. If you're a coach, consultant, or solopreneur that says, I hate sales, you are deluding yourself. Without sales, You got nothing. Your dreams will turn into ash. All you have to be is somebody who cares about your fellow man enough to want to see them be served out of some pain that they're in.
Introduction to the Podcast and Sponsorship
00:00:38
Speaker
Welcome to the Thought Leader Revolution with Nikki Ballou. Join the revolution. There's never been a better time in history to speak your truth, find your freedom, and make your fortune. Each week, we interview the world's top thought leaders and learn the secrets of how they built a six to seven figure practice. This episode has been brought to you by eCircleAcademy.com, the proven system to add six to seven figures a year to your thought leader practice.
00:01:08
Speaker
Welcome to another exciting episode of the podcast, the Thought Leader Revolution.
Overcoming Aversion to Sales in Business
00:01:12
Speaker
I'm your host, Nicky Baloo, with another exciting Thought Leader Nugget solo episode featuring moi. So what are we going to talk about today? Great question. We're going to have some real talk about sales and your business. If you're a coach, if you're a consultant, if you're a solopreneur, And there's a part of you that says to yourself, I quote unquote hate sales. I love coaching, but I hate selling. You are deluding yourself.
00:02:00
Speaker
Sales is the lifeblood of any business. Without sales, you don't have a business, you have a hobby. Let me repeat that. Without sales, you don't have a business, you have a hobby. And I understand that you've probably had some bad experiences with salespeople. There have been salespeople that have pushed you and tried to force you to buy something. There have been salespeople that have sold you something with some slick talk and it wasn't what you thought you were buying or
00:02:35
Speaker
It wasn't what they said it was. I get it. I do. But here's the deal. None of that matters. Who cares? Who cares? That's life. Be a big boy, be a big girl. Get over it. Because here's the truth.
The Importance of Mastering Sales for CEOs and Entrepreneurs
00:02:57
Speaker
Without sales, you got nothing. Your dreams will turn into ash. You won't be able to live the life that you've imagined. And you won't be fulfilled or rich. The most important job any business owner has, any CEO has, is to sell. Most CEOs made it to the CEO position by being really good at sales earlier on in their career.
00:03:32
Speaker
All successful entrepreneurs are really, really good at sales. And they embrace sales as a good thing, a necessary thing, a needed thing. What about you? You poo-pooing sales? You taking a dump all over sales? You'd rather post on social media? You'd rather make videos, go on podcasts?
00:04:00
Speaker
You would, wouldn't you?
00:04:05
Speaker
And you wonder why your business is struggling. You wonder why you're not making the money you want to make, you you deserve to make, you ought to be making. I got news for you. Wonder no more. Reason you're struggling is because you hate sales. You haven't embraced sales. You haven't gone all in on sales.
00:04:36
Speaker
And if you really wanna win, you need
The True Nature of Selling: Service and Integrity
00:04:38
Speaker
to go all in on sales. You need to do whatever you gotta do to get good at sales. And all this crap in your head about I don't wanna be pushy, I don't wanna be salesy, I don't wanna be one of those charlatan marketers. I got news for you, then don't be one of those people. Don't be pushy, don't be salesy, don't be a charlatan marketer, but sell. You don't have to be pushy. You don't have to be salesy. You don't have to be a charlatan marketer to sell. All you have to be is somebody who cares about your fellow man enough to want to see them be served out of some pain that they're in. If you're a coach or a consultant, that's your job. You cannot serve them out of pain until you have sold them into working with you. You do not have the right, the right
00:05:24
Speaker
to coach them before they have paid you money and said, yes, I want your help. Take my money. Once they've done that, you have every right, every right to coach them, to serve them. Until then, you have zero right. Don't coach somebody who hasn't asked for coaching and paid you for coaching. That's called being pushy.
00:05:51
Speaker
If you are serious about making a difference for your fellow man and woman, if you're serious about making a difference for yourself and growing a business and becoming successful and making money, then you got to say, I love sales. Sales is love. Sales is love. Sales is love. Sales is love. Sales is love. Sales is service. I love serving people. Sales is service. Sales is service. Sales is service. I'm looking for good men and women. to help, to serve, to sell. I'm ready to sell. I want to sell. I'm looking for people that want to buy the help of a good man, a good woman, but this is your job.
Seeking Support to Overcome Sales Challenges
00:06:36
Speaker
Whatever it takes for you to embrace that selling is good, you got to do. And if you can't do it on your own, then get help.
00:06:43
Speaker
Happy to help you. Give me a call. Go on my calendar. You circle academy.com forward slash appointment. Let's have a conversation about getting that head trash out of the way so you can actually sell and become good at it. So you can make money, so you can help people grow your business, live the life less ordinary, live the life you've always imagined. Let's do it. What are we waiting for?
00:07:09
Speaker
Nobody's going to give you permission to think this, except me. I'm giving you permission to think this. Sales is good. Sales is love. Sales is service. And the head trash in your head, I don't want to be pushy. I don't want to be salesy. I don't want to sell. I hate selling. Selling isn't good. As soon as you get over yourself, you'll succeed. Nobody cares. You're not the grand puba of the universe. You don't get to pontificate on what should and should not be in the world. You get to deal with the world as it is, and the world as it is means if you want to succeed, you must sell. Okay? We got through to you already? Are you ready to accept this? To embrace this? To get up and bold the own? That I'm a salesman?
Embracing Sales as an Honorable Profession
00:07:56
Speaker
Well, if you're a woman, you're a saleswoman. I'm a man of honor. If you're a woman, you're a woman, Varna.
00:08:02
Speaker
And I sell to people I love, care about, and want to make a difference for. And it is my honor and my pleasure to sell them my services, which will save their life, their business, their relationship, their family, their health. And every day get up. I wonder who I get to meet today. I wonder who I get to sell today, who I get to love today, who I get to serve today. I wonder.
00:08:33
Speaker
If you can answer those questions, success in the most uncommon of hours will be yours. If those questions animate your very being every day, you will win.
00:08:50
Speaker
You will win. So get up and do so. I'm a salesman and I'm proud of it.
00:09:02
Speaker
You're a saleswoman, you're proud of it. I'm here to serve. I'm here to love. I'm here to help. Sales is a noble and honorable profession. It is the start of everything good in a business transaction, in a business situation. Nothing starts until a salesman does his job or a saleswoman does her job. And if that salesman is you, because you're a solopreneur, embrace it. Embrace your inner salesman. And let's freaking go! If you're unwilling to accept this, then I got nothing for you, man. But if you are willing to accept this, welcome to the family of heart-based, love-based sellers. And let's make your life the best version it could possibly be.
00:09:58
Speaker
This episode has been brought to you by eCircleAcademy.com, the proven system to add six to seven figures a year to your thought leader practice.