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The Secret Sauce of Branding: Interview with Belle Rape
42 Plays12 days ago
Belle Rape is a distinguished brand expert with extensive experience in creating iconic branding strategies for high-profile clients. Having worked with major brands such as the NFL, NBA, Lowe's, Google, Tiffany & Co., Pepsi, and Sealy, Belle has honed her expertise in building brands that resonate emotionally with audiences. She is the founder of "Blueprint By Belle," where she focuses on both personal and business branding, helping individuals and companies discover and leverage their unique brand values.
Episode Summary:
In this engaging episode of the Uncommon Wealth Podcast, host Phillip Ramsey sits down with Belle Rape, a brand expert with a rich portfolio including collaborations with industry giants like the NFL, Google, and Tiffany & Co. Belle shares her journey from project management to founding her own successful brand consulting business, Blueprint By Belle. The conversation delves into the essence of branding and the emotional connections brands can evoke in their audiences.
Belle explains the intricacies of her process, from understanding a client's mission, vision, and values to translating these into a powerful brand strategy. She emphasizes the importance of how brands make people feel, sharing her "secret sauce" – the power of storytelling and emotion in brand identity. Belle recounts her personal experiences, detailing the challenges and triumphs of managing a marketing career and growing a business during a pandemic. The episode is a treasure trove of insights for anyone interested in the power of branding, filled with Belle's vibrant stories and actionable advice.
Key Takeaways:
- Emotion-Driven Branding: Belle's "secret sauce" involves creating deep emotional connections with the audience, emphasizing that how a brand makes someone feel is paramount.
- The Importance of Storytelling: Crafting a compelling brand story is key, as illustrated by examples like Tiffany's iconic branding.
- Personal and Business Branding: Belle highlights the significance of aligning personal image with business branding and navigating the balance between personal identity and brand identity.
- The Scaling Challenge: Belle discusses the challenges of scaling a personal brand consultancy and the potential solutions like membership models to reach a broader audience.
- Authenticity and Individuality: Belle stresses the value of staying true to oneself in branding efforts, underscoring a personal calling to serve others through unique gifts and talents.
Notable Quotes:
- "We were put on this earth to use our gifting and calling to serve other people."
- "People gravitate towards brands because of how it makes them feel."
- "I love puzzles. Like, you see the big picture of what it's supposed to be, and then you have all these pieces like, hey, let's go put it together."
- "You were put on this earth to do an amazing thing or amazing things. So go out and be unforgettable."
Recommended
Transcript
Introduction to the Podcast
00:00:00
Speaker
Everyone dreams of living an uncommon life, and the best asset you have to achieve your dreams is you. Welcome to the Uncommon Wealth Podcast. We're going to introduce you to people who are living uncommonly. We're also going to give you some tools and strategies for building wealth and for pursuing an uncommon path that is uniquely right for you.
Meet Belle Rape: Branding Expert
00:00:27
Speaker
Hello, and welcome everybody to another episode of the Un-Comi-Wealth Podcast, where I'm your host, Phillip Ramsey. Today we have Belle Rape, and she is a brand expert. ah She didn't work with just anybody. She doesn't work with just your Joe Schmoates. She's worked with nf NFL, NBA, Lowe's, Google, Tiffany Company, Pepsi, Seeley's, anything. She's married to the
Branding Secrets and Emotional Connection
00:00:47
Speaker
love of her life. She's got a lot of wisdom to tell us. More like marketing, but branding. And you know me and the branding. I kind of like the branding. So,
00:00:56
Speaker
Belle, welcome to the show. Super excited. Just unpack your wisdom. You're uncommon, kind of a kindred spirit. I don't know what else I can say. I'm a pretty big fan. Come on in. Here we are. I'm so glad to be here. I have been so excited for this. It's been on my schedule and I'm like, today is the day, baby. Yeah, right. Yeah, this is one of my I like have highlight meetings like this was my highlight meeting today. So and I had four. So here we go. So tell me this just to let our listeners kind of get to know you a little bit. Why would big brands hire bell rape? Like that's a big thing to say like I had to kind of work with the big dogs.
00:01:34
Speaker
Yeah. It is. It is. it's It's really special to me. And I'm actually, I'm very humbled by it. it's It's fun to look back on my resume and see like the amazing talent that I've worked with. I mean, incredibly talented people. um So I don't know why they would hire me. i You can tell like all of our listeners like, oh my gosh, these guys are kindred spirits. This is great. I love it.
00:02:03
Speaker
I think it has something to do with just a genuine energy that but I have. And I'm curious and I want to know, and I'm really not self-deprecating, but i'm I'm willing to be like, hey, I don't know that, but let's go figure it out. um I have one of my clients who is very big influencer. He says, I love puzzles. And when he said that, I was like, whoa.
00:02:26
Speaker
ah yeah It is like, I just, I love puzzles. Like you see the big picture of what it's supposed to be. And then you have all these pieces like, Hey, let's go put it together. Right? and So when you get to put it together. Yeah. When you get hired by one of these companies or individuals, like what is your process to take them through kind of like, Hey, let's talk about what your brand is. How are we going to get this out to the public? How can we have credibility? So you're just not doing duck lips and kissy face on Instagram or tick tock, like how
00:02:57
Speaker
Tell me all of your, that and don't give me your secret sauce unless you want to, but what is it? Like, this is great. Right. Hey, I will share the secret sauce. I won't tell you how I do it, but I will share the secret sauce. The secret sauce is how you make someone feel. That's what it is. It's it's the emotion that you get to evoke from people. It's not, we were put on this earth for us, believe it or not. We weren't put on the earth for us.
00:03:21
Speaker
We were put on this urge to use our gifting and calling to serve other people. And once you really solidify that and you're okay with that, you're like, oh, okay, yeah, I have these gifts that I am called to use and go and serve other people so they can go and do what they were called and called to do.
00:03:43
Speaker
So yeah, we serve people. And so that's my secret sauce is truly seem how seeing that light go off in someone's head. And they're like, oh, I get to make my clients feel this way. They're attracted to me because I get to make my clients feel this way. So they get to go and feel that way.
Journey from Corporate to Entrepreneurship
00:04:03
Speaker
So if you think about Tiffany, Tiffany is so emotional because it's love. it's jewel Yeah, right. Yes. And it's sparkly. Like sparkle is the color of love. It's also my favorite color. Sparkle is my favorite color. Um, so yeah, it's just, it's love and love is emotional and it's raw and it is sometimes very ugly. And sometimes it's the most gorgeous thing you will ever see and it's passion. And so if you think about Harley Davidson, Harley Davidson is very raw and they're like, F it. I'm going to get on my two wheels and let's go. That's fine with me. Get the leather and the chaps. Let's go. Yes. Yeah. So people gravitate towards brands because of how it makes them feel. Anybody can go to a shoe store, name any shoe store, and you can buy a pair of shoes. so what do you want a here nike Why do you want Why do you want the the Louboutins?
00:05:05
Speaker
What? It's because the ah red bottom evokes an emotion. Sure. I mean, it's all in. It's brilliant. And I just went overseas for the first time. So I kind of get the Rolex. Like, I was like, OK, tell me more about that. Like, I'm a little bit intrigued. So and now I'm like kind of locked in. Let's be honest. i Yes. You can go to Walmart and you can buy a watch that tells you time just as well as that Rolex does. Right? That's right. That's right.
00:05:34
Speaker
But now you know the story. And it's hard to get the inclusive inclusivity or whatever they call that. Yeah. Yeah. So good. And kind of like attractive like, oh, well, I kind of want that. And then the appreciation and value. OK, they figured it out.
00:05:52
Speaker
guys Yes. Yes. Yeah. And it's a story. Everyone loves a story story behind it that will gravitate to because you get to take them on this journey with you of, you know, I went my first trip overseas and then I saw this Rolex and we were in this little store. I mean, what are stories? Why do I need a Rolex now? Convince me. I need a Rolex. That's right. That's right. That's good. Okay. So tell us your story. So how did you get in this? And then eventually I want to be like, well, how in the world did you run a, how do you run a business ah around that? Like, how do you come up with your business model? But first you had a story that got you here. Have you always been running your own business? Have you always been entrepreneurial? Have you always been in common? It's kind of the way I look at it. Um, or were you working with somebody or working for somebody else? And you were like, this is for the birds. We got to move on. Tell us your story.
00:06:45
Speaker
Oh, I think it's a really good combo of all of those. Looking back on it, I think I was pretty
Business Model and Transition during COVID
00:06:51
Speaker
entrepreneurial from um my early 20s. So I play the violin and I was just like, you know, 20s, you need money. Marketing pays so well.
00:07:04
Speaker
Um, you know, you're creative and you're young and you're trying to figure out life. And I had a mortgage, my husband and I had a mortgage and I was like, I think I can teach violin lessons. Why not? So that was my first business. Um, okay Violin lessons and then it went on from there, but i've all I've been in marketing my entire career a facet of marketing and truly my last corporate job just it wasn't the right fit for me and I wasn't the right fit for that job and I struggled with it for three three and a half years yeah grinding grinding.
00:07:41
Speaker
yeah um Yeah, to every inch of that word, just every degree of that word. And in every sense, it was a grind every day. And I love the people that I work with. And I think that was truly why I was there. And I i want to make things work. I'm like, I can figure this out. I know I can. And I just got to the point in realization where my health was declining. I was losing my hair. I was having panic attacks. and wow That is not me. Sister is not. Like I'm like bubbly and I'm like, let's go. Let's do this. And it just wasn't wasn't serving anybody anymore. And I was like, we got it back out of this. And for the record, you probably could have turned it around. But what was it worth to you? Like your health? Like, come on. This isn't worth it. Your poor husband in those three and a half years. oh bu I'm sure you're miserable. And so is he. Let's be fair.
00:08:38
Speaker
Yeah. He finally looked at me and he was like, you cannot do this anymore. Please quit. nice Yeah. Yeah. He was like, you're not the bell that I know. And that was terrible. Like I would, I was present for family functions and holidays, but my brain wasn't there. I was constantly thinking about work. I was never on vacation. I was never fully on vacation and they didn't pay me for my vacation. Please. No.
00:09:05
Speaker
So, yeah, it just wasn't the right fit. And thankfully, we were able to reverse engineer our finances. And I i was able to back out of of that position. And truly, I was like, I don't even know if I'm fit to do marketing. Sure. and You're probably like traumatized almost after that. Just health. Get me to health. Yes. Yes. i Literally, I sat on the couch for a few days and just in my sweatpants. And that's not me. No, not me either. Yeah. I'm like, okay, I need to collect myself. I need to collect myself. And there's nothing wrong with that, but you know when you're a shell of yourself and then it's you. It's like the worst decision to make a decision in that state. Don't do it. Just relax. Get healthy. Yeah. yeah So um that was right before COVID. Oh, gosh. Oh, dear. Okay. yeah
00:10:00
Speaker
But, you know, thankfully, looking back on everything, God had and um an ultimate, immaculate plan for my life. And he brought people back into my circle who are in my circle of networks. And they said, well, we need you to come in and work on this project. You got time for us. And I'm like, I think that. Let me look. Let me just check out. I'm free. I'm free. Surprisingly, I can help you. is Yeah. Yeah.
00:10:26
Speaker
So, okay, so let's talk about that. Now we're in this point where like, somebody's like, hey, we need help. And you looked at your calendar and crazy, you were free. And then how do you say like, okay, what's your price point? Like, what do you do when you step into that?
Evolving Focus on Personal Branding
00:10:41
Speaker
One, you came from a traumatic state, you're kind of getting through the health, but you're seeing the lay of the land, probably COVID is happening. one How do you price yourself your first entry back into this new gig? Fascinating to me.
00:10:53
Speaker
oh Well, i I think that I had a very unique situation where we were okay financially and i would have been we would have been okay for a few months kind of floating. So um it it worked out that I could have done it for free, but that's not the point either. right And the guys who asked me to come in and work with them were great, um very business minded and wanted everyone to be paid fairly.
00:11:20
Speaker
So um and some people take advantage of that and they definitely didn't. They knew that they knew the value of what they were hiring me for. They knew the value of me and my work and that I could step in and do um immediately what they were hiring me for.
00:11:37
Speaker
And there was, you know, no very, very little learning curve to it. um You know, I had to learn their systems and structures and we were up and running quickly. What did they hire you for? Exactly. Like, what was it? How did they find success?
00:11:52
Speaker
um so My background is in project management and account management. They're in the creative industry. They did a little bit of filmmaking and illustrations. and Because of my, at that point, two decades worth of experience, I had experience in both of those industries. so It was really coming in and organizing and managing all of their projects,
00:12:13
Speaker
so yeah so which i I was able to do. That is the crux of just about any job. You have a project, how do you get it done? Yeah, right. There's a puzzle. How do you solve it? Let's go. ah Yeah.
00:12:27
Speaker
So I just happened to be really good at it. Like that's a gifting and a calling that I happen to be really good at. So I stepped in and the measurement to success was helping them get organized and bring in new business, um which is that's not my sweet spot, but I was like, okay, let's start by getting you organized and then we'll talk about sales and getting you new business. And I needed to get them through so that they could hire someone more full time in that position.
00:12:55
Speaker
So I'm a great interim person as well. And I know that. So, yeah, I just I got really blessed with that. It helped me put my feet back under me, get grounded again. And it was kind of like I was drowning in the kiddie pool and got stand up. You need to stand up. He was like, girl, put your feet down. Just put your feet down. Yeah.
00:13:20
Speaker
Okay, margaret just sit, just sit up. Yeah, and get your get on your knees then, like fine. Yes! yeah So yeah, so it worked out. It worked out really well. And then from there, I was like, you know, I can, I can do this. And then people have presentations that they were doing. And I have always had a knack for fashion and the way you look and the way you hold yourself and your posture. So a couple of people came to me, Hey, I have this presentation. Um, can you help me with the overall presentation? But what do I wear? What do I wear? So
00:13:53
Speaker
That's where I started adding more of the image consulting into my branding. And it went more mainstream into the image consulting and it felt very hollow for me. I was like, there's something else there because each of these individuals has more to offer than just the way that they look. They didn't want to make it seem just about the way that they look. Sure.
00:14:16
Speaker
so um So I said, you know what? I'm going to combine what I know about these incredible brands that I've worked with, these huge global brands, and let's distill all that information and put it in a person, put it in a gorgeous package, wrap it with a Tiffany bow. I mean, everyone wants that Tiffany blue box. Like, you know what that is. It's ironic.
00:14:40
Speaker
um And people just want to be wrapped up in a gorgeous package and to have everyone love them, especially when they're going to do a presentation and just to have that confidence in themselves. And I can see that immediately when someone puts on, they just light up. Nice. it So is that when Blueprint by Bell got started? Like that was when like, hey, we're going all in. Your husband was like, let's do this, sister. Let's go.
00:15:07
Speaker
Yeah. Yeah. Okay. Very cool. Absolutely. Yeah. It's worked out really, really well. Really well. And I have, again, I have incredible clients that I get to work with and help build their brands again so that they can go out and do what they were designed to do. Right. Very cool.
00:15:26
Speaker
Okay, so branding and your like personal and then business branding. I feel like this is now going into like, let's just talk about, I feel like how do you disconnect it from having like a personality be in the brand or the brand itself? Like, how do you start disconnecting? Does it always have to be Philip Ramsey with uncommon wealth or how do we make uncommon wealth be like its own beacon in the sky where Philip Ramsey gets to be a part of it?
00:15:52
Speaker
that Right, right. Yeah, absolutely. And I get asked this quite a bit. um Because your business name is not your name, then there there can be a really great differentiator between the two. okay good what You are the face of the facebook company, so people want a part of you.
00:16:15
Speaker
right um yeah so i mean It's even like Tiffany, the brand, I'll just keep going back to that. you know Mr. Tiffany started the company, that was his name, but now look at all of the people that he brought in and the company is still bringing in to be the face of their company.
00:16:33
Speaker
You know, and namely celebrities are the face of their company, but that's similar to you where you bring people in that you gravitate towards, that you're attracted to, that are attracted to you and your brands that can also now be the face of your brand. We are affiliates for your brand, for a lack of better words. We're the mouth of your brands. That's good. um Because we we have commonalities. We share some and similar values.
00:17:02
Speaker
So that personality, even if our personalities aren't 100% aligned or alike, it still has a similar woven thread through them. Right. Huh. Very cool. Thanks for answering that. That was a selfish question. So all my listeners are like, sorry, we had to do that. Okay. ah Back to you. ah So when you're looking about the future and as you add teammates, like how many teammates do you have currently at Blueprint by Bill?
00:17:32
Speaker
So for my business, my husband, my husband's on the books with me right now. He's my CFO. We were talking before we started this podcast, how I just like to make the money and he gets to figure out where it goes. fine
Team Structure and Client Alignment
00:17:46
Speaker
yeah I just like to look at the bank account and I'm like, um, yep, we can buy groceries. I love that. This is great.
00:17:52
Speaker
so yeah um So I have an incredible staple of talent that I get to outsource to. So I have designers, copywriters, I have agencies um in my back pocket. that i you know it depends on my client's needs and how big they are. yeah ah yeah My skill sets and when we talk about we get your your personal brand completely solidified, your vision, mission, values, goals, your tone of voice, there's so much that goes into that and that is the foundation of your brand.
00:18:30
Speaker
Most people decide that they want to just jump to and catapult themselves into, what's my logo? What's my colors? What's my website? Let's do brand photography. And I'm like, let's talk about why. you Let's pull back here for a second.
00:18:43
Speaker
Yeah. And I'm like, you can go and do that. But three months from now, six months from now, changing it. Yeah, absolutely. So I don't want need them to waste their money jumping straight into those things without really knowing and solidifying who they are inside their brand. So once we get them there, I can then project manage that job, you know, building a website, building a logo for my clients. But I direct them to the sources that I like, know and trust for that
00:19:14
Speaker
right um yeah So that's relatively high work. Yeah. No, that's really cool. So do you ever do like brand compliments of like, Oh, you seem like this brand could be really, you could be all about the Rolex, Philip and the Rolex are like, you know, I'm just kidding. That's probably not my brand, but Acura could be. I like Acura. Okay. But do you ever do like, Hey, these are just really similar in what you're trying to accomplish. Okay. Tell me more about that. Absolutely. Absolutely.
00:19:41
Speaker
So when I bring a client in, they go through a very extensive onboarding questionnaire. And then we have a two hour one on one session and we go through and we workshop their vision, mission, values, goals, brand tone,
00:19:57
Speaker
So we really can put who they are on paper. And that's when it comes to life, because you can just have all this stuff out there and floating around. You're like, yeah, I think I'm this. But your emotions tend to distract you from, I can be this one day. and Well, now i'm I'm kind of like this. And I'm like, nope, we got to bring it in. And at the center of you, you are this. So once I get through all of that, I'm like, OK.
00:20:24
Speaker
If I were going to equate this to a car brand, a clothing brand, a coffee brand even, it depends on who the client is. Oh, that's cool. Yeah. And that is one of the most fun parts of a reveal for my client because we work through mission, vision, values, goals. Like we've done this hard work yeah and like getting to the core of who they are. And I'm like, okay. And they don't know what's coming either. Yeah. Right. Right.
00:20:51
Speaker
Okay, I've distilled this and I put all of this information in. And at the end of the day, I really think this is who you are. So for example, I was working with a client just yesterday. We had her two hour one-on-one session and we got to this point and I was like, are you ready? I mean, she was so excited. She was like, you gotta like go to the next page. I gotta see this. I gotta see this.
00:21:15
Speaker
So she, when, when I got there and I unveiled this Christmas, I mean,
00:21:26
Speaker
that was her literal reaction to it. I just, I count. I'm just, I feel so blessed when I get this. Yeah. yeah from Yeah. That's cool. ah Very cool. Life.
00:21:39
Speaker
This is my life, I love this. I love it, yeah. So cool. and Okay, so you work with individuals and companies, right? Yeah. By different price points. Where are we dealing with, like, where, like, give me a ballpark because, like, this, who knows when this is gonna air and your prices will probably skyrocket, like, Jesse Cole for some amount of bananas. But, like, where are we at currently, or give me, like, a ballpark for individuals and then companies?
00:22:02
Speaker
Yeah, individuals right now, I have an incredible program that I just, um, I put together and launched it a few months ago and it is like gangbusters. I can't keep up with it. Like I'm booking people left and right, which is a great problem to have. Right, right.
00:22:19
Speaker
um and i understand them that was the price no i know i know i have ones already i have ones already and people keep coming there like i don't care like i will pay you ah that's good come on let's go no that starts at thirteen fifty.
00:22:35
Speaker
um for individuals and it's a three month minimum commitment to it, but they get so much in it. So they get a color analysis, a body type analysis. And I tell you what clothes look great on you. I mean, who doesn't want to just be able to walk into a store and be like, Oh, this is this t-shirt that is going to look great on my body type, right? Yeah. Right.
00:22:58
Speaker
And so they get all that. I have a custom app that they have on their phone that basically has their full wardrobe on their phone for them. I shop for them. And then we get into everything that is in their personal brand. Mission, vision, values, goals, who they are as the brand. And um at the end of the day, it's like a 50 plus page document for them that like fill up the brand.
00:23:25
Speaker
Sure. and it That's awesome. Welcome to your daily life. And then I give you
Enhancing Brand Loyalty through Storytelling
00:23:29
Speaker
who doesn't, who's so tired about thinking about what to post on social media every month. Everybody is. I just hire somebody for that. That's it's exhausting to me. So yes, I'm tired of it. Yeah, you get it. Well, I know what goes into this because I've managed social media before and a past life. I started an entire social media department for a national company. I know what goes into it. It is exhausting. Right.
00:23:58
Speaker
Yep, yep. Somebody recently, one of my daughters, so my daughter's 15, she was like, I wanna be an influencer. I was like, I don't know if you really do. like I was like, you don't really, really wanna do that. And she's like, what do you mean? I was like, those poor people like are enslaved to their phones and and like posting and thinking about it. It's like it's exhausting. It is. Anyway, they don't get it, fine. But she will eventually. like Once you start feeding that beast, you gotta keep going.
00:24:26
Speaker
You do. You do. It's ongoing. It truly is. And people get burnt out on it so quickly. So part of the package that I have, once I've gone through and I figure out who you are and what you want to talk about and who your audience is, I give you 10 pieces of content a month. I tell you, look, the caption, what to say, how to film it, and your hashtags. All you need to do is push the record button on your phone and say it. That's it. Very cool.
00:24:56
Speaker
So it becomes a transformation for my clients because they see, they now have something that's like, that's tangible, that says, this is me as a brand. So whenever I show up somewhere, I can be so secure and confident and love who I am, no matter what situation I am in, I can go into a room and it doesn't matter who's acting, acting up, acting ratchet, having and being crazy, or whatever it is, I can still be me. And who I am, right? and So good, and so so fun.
00:25:36
Speaker
Oh, Bell. I mean, I thought I knew we were going to have a good time, but let's be honest, it's so good. I think like as soon as I become like uber, uber wealthy, this is what I like to do because I've had it happen to me. And I was like, I love this thing. These people know me. And it was an Acura magazine that they sent out once a quarter. And every article in that bell, I was eating it alive. Like I don't I'm not the greatest reader, but like Man, that book, like it was like dog sledding. I want to know about dog sledding right now. like Or architects, like, how do you know me right now? like That's awesome. So yeah I think they did a really good job of that. And I was always like, man, how much would I have to pay to get something like that in the in the in the hands of our clients at Uncommon Wealth? Where they're like,
00:26:20
Speaker
I can't wait to get this article or this magazine. It's like nice quality. It's something that I i cherish. Like, that was this Acura magazine. I was like, I am such a gomer. Well, I still like Acura to this day because of that, probably because of the car, but also the magazine. Like, I'm like, why don't they bring the magazine back? Well, because it's too much money, Philip. But anyway, I was like, I want to be different. I want to be uncommon. And that's something in the back of my mind is like, I want to have a brand that people associate with not just because like, oh, that's my beacon, but also like the stuff they send out is like top notch and it just fits. You get it. Yes. If it's you,
Scaling the Business and Future Plans
00:27:00
Speaker
if it's your brand and who fill up two AT and that's what made them unforgettable in your brain. Yes. Living in your brain is free. Take it. Take my money. Yes. Absolutely. Well, when I worked with Tiffany's at story time, I love it. Can we go down story? Yeah, let's go. Great. So when I worked at Tiffany, we put together what we called a blue book every year. One year, this book would come out and it went to the crumb de la crumb of clients and it was a square book. It was Tiffany. bo
00:27:42
Speaker
we shot, so photographed the highest end jewels and creations that the company owned and seeing how just, oh my gosh, seeing how our copywriters put words on a page that described these incredible jewels and creations from our master creators who took like hours and hours and hours to put this stuff together. I mean, it was so luxurious and decadent and you wanted to just swim in it and we would get into a conference room. I mean, I worked on the marketing team where I was able to sit in on the proofreading for this and proofread these catalogs that went out. Wow.
00:28:28
Speaker
the conference room and sit around this huge table and someone would read aloud and we would all proofread. And it's just like, how does someone's brain come up with these rules?
00:28:41
Speaker
And I mean, people would just wait for this catalog to come out, just like your accurate catalog. That's like, I don't know anything about dog sledding, but I feel like I immediately need to know. yeah it's Yes. Yes. Yeah, I don't know anything about this specific stone right here, but now I need to know immediately where it came from, how it was gathered, and how it got into the hands of the master craftsman. And it started out this size, and now it's this and it has x amount of I'm like,
00:29:08
Speaker
yeah Come on, let's go. Yeah, those are the passions that make people come alive. And that's what you want your brain to do for other people. Man, you don't have to have so much money right now to do that. You are doing that right now with the podcast. For the people that you bring onto your podcast, people are like, your podcast is your magazine. Your podcast is your magazine. People want to listen, listen, listen.
00:29:34
Speaker
Yeah, that's so good. Okay. um Okay, how do you I love that we go back and forth to story time to business. So sorry, stay with me, everybody, including you, Bill. How do you scale your business? Like, it seems like you have a lot in your head. Like, how do you How do you scale it? like if Let's say like it's hard probably for you to say no to people, especially when you want to help so many, because I can i can relate. okay But at some point, you just can't help as many people as you want. So you have to somehow like duplicate Bell into somebody else by processes or however you do it, but like that's my question. How do you scale Blueprint by Bell?
00:30:16
Speaker
Yeah, this is this such a great question. And there's there's a couple avenues that I am considering taking it down. um you know I can teach people how to do the things that I am doing. So for a one-to-one situation, I can teach people how to do the color color analysis and body shape analysis. I can definitely do that.
00:30:41
Speaker
um There are some other things such as you know mission, vision, values, and goals, and just being able to read people and seeing people in person like this and seeing how you respond. It tells me a lot. It tells me a whole lot, and that just comes with experience. so I can hire people to do certain things and that don't require that visible or audible learning that I'm that i'm gathering from you, from your cues.
00:31:11
Speaker
The other thing that I am thinking about that has been on the back burner for a really long time is doing a membership where I put out fresh content every month. And that just seems so appealing to me because I can reach a much broader audience with a membership and they would still have access to me one on one, but it wouldn't be like this super concentrated amount of time that it takes.
00:31:37
Speaker
They're still getting the incredible download that I can offer from my experience and in you know my humble opinions and um my expert experience that I have um just from being in the industry for so long. um I can offer that to a wider array of people. So I think a membership is...
00:31:57
Speaker
It's tough though, right? Like it's tough to scale a business, especially when you're like one, you care about people. So like you probably get just as excited for the person that's getting excited about their new brand as they do. Like, I mean, do yeah, so I get it. And it's, and then you have to start like thinking like, but if I really do want to reach more people, I have to think differently. And that to me is challenging at times.
00:32:20
Speaker
It is because you don't want to water down. with That's right. That's right. or Like I want someone. I want my clients and whoever paying for my services to get the best of me. You know, I always want a white glove service and I want over deliver and not under deliver, which could also be detriment sometimes. Oh, preach it. Preach it.
00:32:43
Speaker
um Well, Belle, this was awesome. I'm such a fan. I'm super excited to see what you do in the future. I'm grateful that we got connected. Let's stay connected and just kind of like touch base from time to time, but thank you for being on the show. um Any last words for our listeners at Uncommon Wealth Partners?
00:33:03
Speaker
Oh man, just thank you so much for having me on. I am so grateful. I'm grateful for you, for what the value that you're putting out into the world. And I'm grateful for your listeners and cannot wait to meet them. I would love to have them message me. Um, and don't forget, like you put on this earth to do an amazing thing or amazing things. So go out and be unforgettable, like just unforgettable and unstoppable. Go do it. hello All right. Well, thank you. You've been listening to UnCommonwealth Podcast. I've been your host, Phillip Ramsey. Thanks again, Bell. Until next time, go be in common. Have a good day. That's all for this miss an episode as we introduce you to inspiring people who are actively pursuing an uncommon life.