In this episode, Brian Dietmeyer talks to John Lamphiere, SVP of Global New Business and Growth at ActiveCampaign, about the evolution of sales techniques and the impact of cultural values on sales dynamics. They explore the balance between automated outreach and personal touch, how to avoid management and customer bullying, and the importance of guided discovery for today’s sales professionals. This episode is a must-listen for anyone in sales aiming to foster genuine customer relationships and drive long-term success. Tune in for an engaging conversation that redefines modern sales strategies, right here on CloseMode.

Timestamps:

00:00 Shift from aggressive sales to value-oriented approach.

04:41 Marketers trust salespeople to prioritize customer interests.

09:09 Understanding industry best practices for customer personalization.

12:24 Sales reps are crucial aggregators in industries.

15:21 Sales philosophy: deliberate, strategic, and accountable approach.

18:43 Clever approach to sales, emphasizing personalized interaction.

22:36 Fully commit to value for customers' success.

23:53 Grateful for your presence and time. Thank you.