How to Become a KNOCKSTAR - Danny Pessy

Speaker 1 (00:03):

Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery. And you are about to become what's going on. Solarpreneurs. We are back

Speaker 2 (00:45):

With another fantastic episode and I'm super excited today because we have one of the OGs of knocking on the show today. His name is Danny Pessy. Thanks for coming on Danny. What's up guys? How you doing? Oh yeah. So we're excited to have Danny on and if you haven't heard of him, you're probably living under a rock cause this guy is a producing awesome content. He's got 11,000 followers on Instagram. He's all over the place. You've been the door to order Connors or anything like that. You've seen him in all his, uh, his, uh, you know, like mob outfits he's wearing like tiger skins and stuff like that, showing up to events. So you can't miss this guy, but beside the flyer that he brings to the industry, he is definitely a top producer. Um, I mean you've sold thousands and thousands of alarm accounts, Danny, and doing tons of solar now.

Speaker 2 (01:40):

So, uh, yeah. What was your top summer like 350 alarm counts accounts 456, 456. Ooh, okay. Fire. So you're crushing a man and then now you're doing some solar deals, right? Yeah. So we, uh, so we we've trained, we've pivoted our business, um, from, uh, security to solar. So, you know, for the last, uh, 60 days I've been heavy doing solar and it's been, it's been a fun transition and we've, uh, we've started a setter closer model and a self-gen model. And, uh, we've transitioned our alarm sales reps to solar and we are converting our alarm technicians into solar installations and the company I worked for Titanium, we're transitioning now into being installation company. So we're going to control the whole process. Yeah, it's been, it's been fun. And you know, it's been, it's been mentally, uh, emotionally challenging to shift industries. Cause alarms have been great to me. I never had, I've never had a bad year and it's because of the environment that I grew up in and, you know, working for good. And for so long, I felt myself to a very high standard. And, you know, obviously that is like the standard of top performing reps and you, a lot of, uh,

Speaker 3 (03:00):

A lot of, uh, you know, what I've been able to accomplish just because of the identity that I held as, you know, a top performing rep. And so with me identifying as that, it was hard to make that transition into solar. And so I've had to do a lot of work to do it. Cause, you know, it's kind of like leaving a girlfriend that's been successful and you know, it's unfortunate, but a lot of people don't realize that like emotional attachments to your business can be devastating to you. And, you know, a perfect example, my uncle, he used to run, um, an art deco decor company and he was crushing it in the nineties and two thousands. And what he would sell was his high ticket item, um, sculpture. So he'd make brass sculptures and, uh, you know, beautiful light fixtures. And there were thousands of thousands of dollars, high-quality brass.

Speaker 3 (03:52):

And what happened was the marketplace show. It slowly shifted from high ticket, high cost items to Ikea. Cheap would buy it for a couple of years, throw them away when you're done and he never pivoted his business. And then eventually, um, you know, all the money that you've accumulated over the years, uh, kinda went,