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Why This New Show?
194 Plays1 year ago
I've been in marketing for 13 years now and I haven't seen something as big as Ai hit this big since social media was just beginning.
It's why everybody is saying "Learn Ai or fall behind!"
But, what about Ai should we be learning and how? Is dabbling with ChatGPT enough? Should I just be led by my software company?
I wanted to figure this out for myself by talking to those who are doing it well already. There's no books to read only conversations to be had.
Join me on the journey of learning how to ride this new wave of ai marketing in tech.
Follow the journey in my AI marketing podcast.
#danchez
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Transcript
Introduction and AI's 2023 Milestone
00:00:01
Speaker
What's up, my name is Dan Sanchez, my friends, call me Dan Chas. And if you're a marketer in the end of 2023 here, you know that this year has been defined by many things, but one of the major things it's been defined by is AI.
Utilizing AI in Everyday Tasks
00:00:16
Speaker
When OpenAI launched chat GPT just a year ago, last December,
00:00:22
Speaker
changed everything. And if you're like me, you've been dabbling in it, you've been using it, shoot, you've been using AI tools and you've been making stuff, writing emails, making web copy, like doing all kinds of things, repurposing content.
Challenges in AI Learning and Evolution
00:00:35
Speaker
But there's one piece of advice people keep giving over and over again is that if you don't learn AI, you're going to be left behind.
00:00:44
Speaker
And so a lot of us are playing we're fiddling we're trying we're reading we're picking up on some things we're listening to a i grew but there's really no clear path.
AI's Historical Context and Current Applications
00:00:54
Speaker
There's some courses out there about some make shift things people throw together in a month but there's really no path for success you don't even know like my learning fast enough of my doing enough.
00:01:04
Speaker
what do I need to do in order to really stay on top of this new thing called artificial intelligence, right? Cause it's been a long time coming for maybe a hundred years now. Like people have been talking about artificial intelligence, about a machine being able to think. And now it's, it's kind of here and it's changing the game. Like if you're using chat GPT and getting into prompting, you're starting to see how real the benefits can be.
AI's Role in Marketing: Opportunities and Strategies
00:01:30
Speaker
But where else can we go? What other tools are there? And how can we be using it as marketers in order to better fulfill just the requirements of our jobs?
00:01:41
Speaker
Right now, I know things are pretty tight for a lot of marketing departments, so I want to just explore and really discover what is the best that AI has to offer now. What can we be learning now? Normally, I would go and do what I call my 30-30-30 plan, where I read 30 books, talk to 30 experts, and write 30 blog posts about a topic to really learn and get a firm hold on a new subject. But right now,
00:02:08
Speaker
There's really not a pile of books I can dig into in order to dive deep into this topic. Sure, there's lots of books written about artificial intelligence, but anything written before really doesn't accommodate what we have today. It is moving so fast that I wouldn't even consider reading a book that wasn't written in the last four months, and that book will soon go out
Podcast Goals: AI in Marketing and Beyond
00:02:30
Speaker
of date.
00:02:30
Speaker
So I have to chop a whole major section of learning off of my path and have to jump right to interviewing the people that are doing the best work with it now. And that's the point of this podcast is I'm going to be interviewing how marketers are utilizing it for personal growth, for career growth, for their companies and how to get better earnings with their marketing.
00:02:52
Speaker
or how to get a better ROI out of it. So it's the only way I'm gonna be able to learn. So I'm gonna be reaching out to many different people to learn about how AI affects us personally, but how it affects email marketing, SMS marketing, PPC marketing, and all the different channels.
00:03:11
Speaker
I won't be going into industry specific, I'm going to go tactic or channel focused first. And I have a number of different insights that I want to give that after just playing with it for a year that I think I can add to the conversation as well, specifically with podcasting since that's been my thing for a while now.
Personal Motivation and Broad Impact of AI
00:03:26
Speaker
So if you've listened this far, stay tuned because this is just the kickoff. This is just my announcement of what I'm going to be doing and why I'm doing it because I'm selfishly just want to learn myself and hopefully I can craft into something to make it worthwhile for more of you to get something out of for more of you to not be left behind in the AI dust.
00:03:46
Speaker
Because I remember this happening with social media 13 years ago, back in 2010, when that was just starting to become a thing. And I was so early in my career that I latched onto it and ran with it. It became a huge, huge part of my success. I'm looking at AI, I'm feeling it how good it is and how much it's going to change things. And I'm seeing the need to catch this wave. The wave is going and I want to be timing it just right into being able to get on it and become productive with it. So join me. Let's figure this thing out together.