Transcript
Speaker: What's up, my name is Dan Sanchez, my friends, call me Dan Chas. And if you're a marketer in the end of 2023 here, you know that this year has been defined by many things, but one of the major things it's been defined by is AI. When OpenAI launched chat GPT just a year ago, last December,
Speaker: changed everything. And if you're like me, you've been dabbling in it, you've been using it, shoot, you've been using AI tools and you've been making stuff, writing emails, making web copy, like doing all kinds of things, repurposing content. But there's one piece of advice people keep giving over and over again is that if you don't learn AI, you're going to be left behind.
Speaker: And so a lot of us are playing we're fiddling we're trying we're reading we're picking up on some things we're listening to a i grew but there's really no clear path. There's some courses out there about some make shift things people throw together in a month but there's really no path for success you don't even know like my learning fast enough of my doing enough.
Speaker: what do I need to do in order to really stay on top of this new thing called artificial intelligence, right? Cause it's been a long time coming for maybe a hundred years now. Like people have been talking about artificial intelligence, about a machine being able to think. And now it's, it's kind of here and it's changing the game. Like if you're using chat GPT and getting into prompting, you're starting to see how real the benefits can be.
Speaker: But where else can we go? What other tools are there? And how can we be using it as marketers in order to better fulfill just the requirements of our jobs?
Speaker: Right now, I know things are pretty tight for a lot of marketing departments, so I want to just explore and really discover what is the best that AI has to offer now. What can we be learning now? Normally, I would go and do what I call my 30 -30 -30 plan, where I read 30 books, talk to 30 experts, and write 30 blog posts about a topic to really learn and get a firm hold on a new subject. But right now,
Speaker: There's really not a pile of books I can dig into in order to dive deep into this topic. Sure, there's lots of books written about artificial intelligence, but anything written before really doesn't accommodate what we have today. It is moving so fast that I wouldn't even consider reading a book that wasn't written in the last four months, and that book will soon go out of date.
Speaker: So I have to chop a whole major section of learning off of my path and have to jump right to interviewing the people that are doing the best work with it now. And that's the point of this podcast is I'm going to be interviewing how marketers are utilizing it for personal growth, for career growth, for their companies and how to get better earnings with their marketing.
Speaker: or how to get a better ROI out of it. So it's the only way I'm gonna be able to learn. So I'm gonna be reaching out to many different people to learn about how AI affects us personally, but how it affects email marketing, SMS marketing, PPC marketing, and all the different channels.
Speaker: I won't be going into industry specific, I'm going to go tactic or channel focused first. And I have a number of different insights that I want to give that after just playing with it for a year that I think I can add to the conversation as well, specifically with podcasting since that's been my thing for a while now.
Speaker: So if you've listened this far, stay tuned because this is just the kickoff. This is just my announcement of what I'm going to be doing and why I'm doing it because I'm selfishly just want to learn myself and hopefully I can craft into something to make it worthwhile for more of you to get something out of for more of you to not be left behind in the AI dust.
Speaker: Because I remember this happening with social media 13 years ago, back in 2010, when that was just starting to become a thing. And I was so early in my career that I latched onto it and ran with it. It became a huge, huge part of my success. I'm looking at AI, I'm feeling it how good it is and how much it's going to change things. And I'm seeing the need to catch this wave. The wave is going and I want to be timing it just right into being able to get on it and become productive with it. So join me. Let's figure this thing out together.
