Speaker
So Xbox Live came out and they were like, hey, yeah, you can get the online experience for your games, but you got to pay us like 15 bucks a month, 10 bucks a month, whatever it is, five bucks a month. No, that's an intent. It's at least 10. And they established that as a norm for themselves. And then once PlayStation saw that people would pay for the Xbox membership, they're like, hey, PSN,